COVID Lessons: 3 Ways Financial Marketers Must Reboot Their Thinking
As America begins reopening, banks and credit unions must ponder how they will serve and talk to people post-pandemic.
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Most Recent Articles
How the Retail Banking Industry Could Look 3 Years After COVID
Four post-pandemic scenarios could impact banks, credit unions and fintechs in sharply different ways. A new analysis provides a roadmap.
COVID Lessons: What a Community Bank Learned from the Pandemic
How can financial institutions reap experience in resilience from the coronavirus crisis? Assess things honestly and build on what worked.
Will COVID-19 Trigger Massive Wave of Mortgage Defaults?
With major unemployment settling in, foreclosure holds and federal forbearance won't last forever. In time many could lose their homes.
Supporting Digital-First Banking Models with the Right Website Strategy
With website user experience more critical than ever, bank and credit union marketers are eyeing improvements. Detailed tips from an expert.
Beware of Being ‘Too Open’ with Your Bank Technology, Expert Warns
Without the right capabilities, betting too much on an improvised set of applications can be risky at a critical time for digital banking.
New Research: Future of Work in Banking Impeded By Skills Gap
Insights from the Digital Banking Report find that transformation of workplaces, workforces and work itself will define the future success of banking organizations.
Digital Blind Spots Kill Financial Institution CX on Every Front
How easily can people find answers on your website, mobile app and on the phone? Slower than fast is fatal for banks and credit unions.
Banks Face Big Risks Shrinking Branch Networks as Pandemic Recedes
Obvious retail bank savings will evaporate and leave your financial institution weaker if you don't prepare with consumer retention in mind.
How Social Media Closes the Physical Gap with Banking Customers
Pandemic distancing rules hamper good service. Social messaging, properly used, can help banks and credit unions enhance customer experience.
Air Show Grounded by COVID Saved by Institution’s Virtual Strategy
Cancellation of huge community Memorial Day event eased by sponsoring financial organization's determination to bring a taste of it to Facebook.
Rising Use of Agile Financial Marketing Fits COVID Times Well
Use of new methods expected to expand beyond small-scale pilots, marketers report. Many see personalization benefits from new privacy rules.
COVID-19 Turns Banks’ Digital Tools into Trust-Building Opportunities
Mobile banking and more can help financial marketers create consumer confidence during the crisis that will pay off after the threat lessens.
How to Keep Seniors Coming to Digital Banking After America Reopens
Coronavirus unleashed adoption of online and mobile services. Better understanding of past digital reluctance and 10 tips will keep it going.
5 Vital CX Lessons Financial Institutions Can Extract from the Crisis
The first should be clear: 'Digital Rules.' But human interaction, delivered in new ways, is also crucial for improved customer experience.
Financial Peace of Mind May Be Key Banking Product in COVID’s Wake
Coronavirus closings have devastated the economy. Concentrating on financial well-being for shell-shocked consumers could move things forward.
These 5 Trends Are Transforming Retail Bank Lending
Competition in retail lending and leasing is increasingly won (or lost) during origination and collection. Both areas are changing rapidly.
Pandemic Gives Traditional Banks a Rare Chance to Catch Up Digitally
Forced to move quickly to meet the spike in digital banking use, more banks and credit unions are closing the gap with fintechs.
COVID-19 Has Changed Banking and Payments Behavior Forever
The coronavirus pandemic has disrupted how people bank, how payments are made and the importance of community commitment.
Banking Must Help Small Businesses With PPP Loan Forgiveness
Small businesses that received an SBA Paycheck Protection Plan loan are counting on financial institutions to get their loan forgiven.
Will Your Brand Dominate as Consumers Change Their Banking Habits?
Financial marketers must ask if their brand represents customers of today or of tomorrow. Market uncertainty only magnifies the significance.
Does Google Have Your Branch Hours and Service Levels Wrong?
'Yes, we’re open': If your branch isn't, your financial institution will unnecessarily anger people when everyone is already on edge.
How Digital Banking Saved the Day During the COVID-19 Pandemic
Preparing your digital bank for the unexpected was critical to helping people with their finances through the crisis.
How COVID-19 Is Changing Credit Card Marketing
Card programs must keep current cardholders active and happy, even as they sharpen their credit evaluations to control rising risk.
Leadership Excellence During a Crisis: An Interview with Tom Peters
Tom Peters shares why striving for excellence is more difficult – and more important – than ever as a result of the coronavirus pandemic.
What Reopening Plans Reveal About Retail Banking’s Future
Covid-19 comeback: Sampling of financial executives plus views of two Georgia bankers suggests a 'return to normal' will be anything but.
Financial Marketing Demands Incredible Agility in a Post-COVID World
10 attitude shifts financial marketers must make for an aggressive comeback from the pandemic slump. Proactive, fast and flexible are key.
How to Use AI to Ignite Retail Sales by Cloning Your Best Bankers
Conversational guidance can reduce the variability of a bank or credit union's sales team performance. Eight steps guide the transition.
Ally CMO to Banks: ‘It’s Time to Get Rolling Again!’
Financial brands may soon be able to actually sell again and they may have to as fintechs and other rivals double down on digital channels.
COVID-19’s Impact on the Future of Fintech
Many fintech organizations, especially the newest, will not survive past the pandemic primarily due to lack of funding and reduced revenues.