How Will People Bank in the Future?
With AI, AR, voice and the cloud, consumers' options for running their financial affairs in the near future may be far different than today. Read More
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Most Recent Articles
Have Traditional Checking Accounts Become Obsolete?
As competition for deposits gets hot, experts say it's time banks and credit unions rethink their strategy and redesign checking accounts. Read More
Major Strategic Priorities for Banks and Credit Unions in 2019
Banks and credit unions have wildly different strategic priorities for loan and deposit growth. But few are actually walking the talk. Read More
Video-Powered Microsite Draws Millions of Eyeballs for Regional Bank
Funny videos with local flavor help a mid-size bank deliver marketing messages and build their brand without getting boring. Read More
How a $1.3 Billion Institution Launched Its Own Digital Bank
Here's the story behind IncredibleBank, the digital banking unit created by a modest traditional community bank based in Wisconsin. Read More
Digital Banking Strategies and Investments for 2019
With competition, consumer expectations and the need for improved cybersecurity increasing, banks need to improve digital capabilities. Read More
How Banking Firms Can Build ‘Purpose-Driven’ Brands
Financial marketers can help their institutions expand from excellent delivery of banking to a broader definition of corporate service. Read More
3 Things Financial Marketers Must Know About Digital Video Now
With digital video and online advertising, financial brands must increasingly think mobile, think smaller, and think shorter. Read More
8 Ways Banking Providers Can Max Facebook’s Marketing Potential
Here's how financial marketers can leverage Facebook to build their brand, improve communication, and generate more leads. Read More
5 Things Financial Marketers Should Know about Love and Money
Money strains romantic relationships, as couples fret over 'financial infidelity,' their partner's old debts and the cost of engagement rings. Read More
What Makes A Great Digital Banking Transformation Leader?
The head of technology transformation for consumer and community banking at Chase shares her insights and inspirations. Read More
Key Trends Reshaping Credit Card Marketing in 2019
Feeling the competitive heat, fresh data shows credit card marketers shifting gears with new offers, different rewards and changes to fees. Read More
Money Freaks Gen Z Out, Creating Opportunity for Financial Marketers
Nothing stresses Gen Z out more than money and debt. Smart banking providers can swoop in with 'Financial Wellness Coaches.' Read More
An Inside Look at The Strategy Behind BofA’s Brand Refresh
Bank of America CMO Meredith Verdone reveals why they felt the time was right to rebrand with a new corporate identity. Read More
Too Big to Fail, Too Small to Succeed
The merger between BB&T and SunTrust raises tough questions for smaller institutions. How can they cut costs and keep up in digital channels? Read More
Turn Financial Literacy Content Into Potent Marketing Tool
A strategic financial education program can build trust, generate awareness, drive traffic to your website — all leading to greater sales and increased loyalty. Read More
Why Financial Marketers Don’t Get ‘Persona’ Strategies Right
This branding strategy demands that financial marketers abandon old ways of thinking and get brutally honest about who they want to serve. Read More
Financial Institutions Must Kill Pain Points in Their Customer Experience
Financial institutions must rip a page out of the fintech playbook by reducing friction and eliminating pain points in the customer journey. Read More
4 Keys to Improving Search Performance for Banking Websites
Financial marketers wrestle with one perennial priority: how to master search strategies and keep Google happy with their website. Read More
8 Technology Trends the Banking Industry Must Act On In 2019
More than ever, banking's future is shaped by technology. Two of the most important examples are use of AI for personalization and voice banking. Read More
Financial Marketers Can’t Ignore The Boom In Voice-Powered Channels
With voice technologies taking off thanks to mobile search, social media and digital assistants like Alexa and Siri, financial marketers are racing to take advantage. Read More
Banking Should Include Podcasts as Part of Content Marketing Strategy
Using podcasts to build engagement with consumers is a strong brand and sales strategy for banks and credit unions. Read More
Eight Challenger Banks Traditional Institutions Should Worry About
These digital-first players are aggressive, CX-obsessed upstarts looking to tear up the banking industry and disrupt financial services forever. Read More
Wells Fargo Unveils New Logo to Rebuild Its Battered Brand
The megabank aims to rehabilitate its image, rebuild consumer trust, and heal the big black eye left on its brand by scandals and bad press. Read More
6 Simple Local SEO Tactics Financial Marketers Can Use Today
Community banks and credit unions can turn their limited geographical reach to their advantage without big budgets or SEO expertise. Read More
Trends and Insights Into Hispanic Market For Financial Marketers
Banks and credit unions can't ignore the fast-growing Hispanic market. Research reveals their similarities and differences to other segments. Read More
Why This Mobile Bank Prefers Live Chat With Humans Over Chatbots
More tech isn't always the answer for everything. Here are three reasons this mobile bank is sticking with live chat (at least for now). Read More
Loyalty Advantage Now Favoring Digital Banks and Big Tech Firms
Traditional players keep losing ground to digital banks and big techs who fill consumers' hearts and minds. Financial erosion awaits the immobile. Read More
How Financial Marketers Can Tap The Surging Mobile Ad Market
Financial brands need sophisticated mobile marketing strategies for consumers with short attention spans in an increasingly noisy space. Read More
Financial Institutions See Huge Payoffs For Digital Investments
Banks and credit unions know they are behind the digital 8-ball, so their investments — and anticipated ROI — are both skyrocketing. Read More