Why Most Digital Banking Transformation Efforts Have Stalled
According to the Digital Banking Report, achieving the most optimal results from digital banking transformation efforts requires top-level support and a broad-based perspective of change.
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Most Recent Articles
How Comparison Sites Are Radically Altering Bank Product Marketing
NerdWallet, Credit Karma, The Points Guy and others now routinely bump banks and credit unions off Google page-one listings.
How Internal Brand Alignment Amplifies CX in Banking
Digital is key, but relationships create differentiation. For both to work together, banks and credit unions must improve internal branding.
How Google Keeps Changing Financial Marketing
Almost overnight, Google turned marketing upside down. Here's what financial marketers have to say about the powerful search giant.
Three Ways Banks & Credit Unions Can Grab Deposits Left on the Table
The concept behind the use of fracking in the oil and gas industry can be applied to banking to pull in less costly, long-term deposits.
The Branding Strategy Behind Truist Bank’s New Logo Reveal
Undeterred by the scorn heaped on its name, Truist sticks to its guns and adds a slick new logo. Here's what marketers think of the effort.
Pivotal Identity Trends That Will Reshape Payments & Retail Banking
Forces are in play that could shift the balance of power in financial services to payment networks. Consumer identity is the key factor.
4 Ways to Improve Borrower Experience to Meet Fintech Challenges
Targeted personal credit offers plus approaches tapping the best in digital lending technology will keep banks and credit unions in the game.
The State of Digital Banking Transformation
Digital Banking Report research shows that digital transformation is not mature at most financial institutions, impacting competitiveness in an evolving digital economy.
Unlocking Siloed CX Data Vital for Banking Providers to Beat Fintechs
Many customer experience projects exist in banks and credit unions, but few use the data strategically. That oversight could be costly.
Top 100 Banks Using Social Media for the Fourth Quarter of 2019
The top 100 banks using Facebook, Twitter and YouTube ranked by their overall social media community through the fourth quarter of 2019.
Trends in Video/Audio Marketing: What Financial Institutions Must Know
Connected TV, digital audio options and the exploding podcasts field all give banks and credit unions fresh ways to send marketing messages.
Top 100 Credit Unions Using Social Media for the Fourth Quarter of 2019
The top 100 credit unions using Facebook, Twitter and YouTube ranked by their overall social media community through the fourth quarter of 2019.
Top 100 Banks on Facebook for the Fourth Quarter of 2019
The top 100 banks on Facebook ranked by their total number of 'Likes' through the fourth quarter of 2019.
Top 100 Credit Unions on Facebook for the Fourth Quarter of 2019
The top 100 credit unions on Facebook ranked by their total number of 'Likes' through the fourth quarter of 2019.
Top 100 Banks On Twitter for the Fourth Quarter of 2019
The top 100 banks on Twitter ranked by the total number of their Followers through the fourth quarter of 2019.
Top 100 Credit Unions On Twitter for the Fourth Quarter of 2019
The top 100 credit unions on Twitter ranked by the total number of their Followers through the fourth quarter of 2019.
Top 100 Banks on YouTube for the Fourth Quarter of 2019
The top 100 banks on YouTube ranked by the total number of all-time video views they generated through the fourth quarter of 2019.
Top 100 Credit Unions on YouTube for the Fourth Quarter of 2019
The top 100 credit unions on YouTube ranked by the total number of all-time video views they generated through the fourth quarter of 2019.
Most Banks & Credit Unions Are Their Own Worst Competition
Don't worry about fintechs, big tech or digital banking competitors. Innovation hinges on looking within to continually improve products.
The Future of Banking Has Arrived
The future of banking already exists in China where customer insights, technology and experiences intersect for better experiences and greater financial inclusion.
Banks & Credit Unions Facing Mortgage Headwinds With Millennials
Young adults are desperate for houses, but the numbers don't pencil out for lenders. Will financial marketers figure it out before fintechs?
How Personalization Strategies Can Backfire on Financial Marketers
No strategy, poor execution and even 'algorithmic hacking' can doom banking efforts to personalize marketing via artificial intelligence.
Nontraditional Credit Data Could Bring Loans to More Consumers
'Alternative credit data,' plus a growing role for artificial intelligence, starts redefining what good credit looks like. But is it safe?
‘Branch Deserts’ Hurt Key Markets Even in Mobile Banking Era
Digital banking keeps making strides but research demonstrates that staffed financial institution branches make a difference to communities.
Three Ways to Be Sure You Aren’t Being Overcharged by Your Ad Agency
With so much complexity in advertising channels and pricing, bank and credit union marketers must put controls in place for 'unbilled media'.
Financial Institutions Must Rethink Digital Delivery in the Next Decade
Banks and credit unions need to evaluate their current distribution strategy to determine if building a separate digital bank is the best option.
The 4 Things That Matter Most to Consumers Selecting a New Bank
Two in five consumers under 40 switch banks annually. To get their checking deposits, financial marketers need to address fees first.
Are Banks & Credit Unions Losing Out on Savings Apps?
Consumers now funnel billions into automatic saving apps. They love the 'found money' experience. So far, mostly fintechs have taken the lead.
How to Avoid Becoming Irrelevant in the New Decade
Bank and credit union managers have no choice but to embrace sweeping industry change if they, and their institutions, wish to move forward.