According to the Digital Banking Report, achieving the most optimal results from digital banking transformation efforts requires top-level support and a broad-based perspective of change.
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Most Recent Articles
NerdWallet, Credit Karma, The Points Guy and others now routinely bump banks and credit unions off Google page-one listings.
Digital is key, but relationships create differentiation. For both to work together, banks and credit unions must improve internal branding.
The concept behind the use of fracking in the oil and gas industry can be applied to banking to pull in less costly, long-term deposits.
Undeterred by the scorn heaped on its name, Truist sticks to its guns and adds a slick new logo. Here's what marketers think of the effort.
Forces are in play that could shift the balance of power in financial services to payment networks. Consumer identity is the key factor.
Targeted personal credit offers plus approaches tapping the best in digital lending technology will keep banks and credit unions in the game.
Many customer experience projects exist in banks and credit unions, but few use the data strategically. That oversight could be costly.
The top 100 banks using Facebook, Twitter and YouTube ranked by their overall social media community through the fourth quarter of 2019.
Connected TV, digital audio options and the exploding podcasts field all give banks and credit unions fresh ways to send marketing messages.
The top 100 credit unions using Facebook, Twitter and YouTube ranked by their overall social media community through the fourth quarter of 2019.
The top 100 banks on Facebook ranked by their total number of 'Likes' through the fourth quarter of 2019.
The top 100 credit unions on Facebook ranked by their total number of 'Likes' through the fourth quarter of 2019.
The top 100 banks on Twitter ranked by the total number of their Followers through the fourth quarter of 2019.
The top 100 credit unions on Twitter ranked by the total number of their Followers through the fourth quarter of 2019.
The top 100 banks on YouTube ranked by the total number of all-time video views they generated through the fourth quarter of 2019.
The top 100 credit unions on YouTube ranked by the total number of all-time video views they generated through the fourth quarter of 2019.
Don't worry about fintechs, big tech or digital banking competitors. Innovation hinges on looking within to continually improve products.
Young adults are desperate for houses, but the numbers don't pencil out for lenders. Will financial marketers figure it out before fintechs?
No strategy, poor execution and even 'algorithmic hacking' can doom banking efforts to personalize marketing via artificial intelligence.
'Alternative credit data,' plus a growing role for artificial intelligence, starts redefining what good credit looks like. But is it safe?
Digital banking keeps making strides but research demonstrates that staffed financial institution branches make a difference to communities.
With so much complexity in advertising channels and pricing, bank and credit union marketers must put controls in place for 'unbilled media'.
Banks and credit unions need to evaluate their current distribution strategy to determine if building a separate digital bank is the best option.
Two in five consumers under 40 switch banks annually. To get their checking deposits, financial marketers need to address fees first.
Consumers now funnel billions into automatic saving apps. They love the 'found money' experience. So far, mostly fintechs have taken the lead.
Bank and credit union managers have no choice but to embrace sweeping industry change if they, and their institutions, wish to move forward.