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Most Recent Articles
Fragmented relationships are the new reality. The highly digital yet personal strategy of one community institution points a way forward.
Financial marketers try to measure every interaction, but there are things they don’t see and can't track. Learn the pitfalls and remedies.
The shift to an online landscape revolutionized banking. The industry is evolving how it shares data but consumers aren't prepared.
Less-mobile consumers, new banking channels, changes in staffing models and growth factors that won't be repeated all bode ill for sales.
Digital loan application completion speed on both web and mobile apps see big strides among incumbents, but key elements still lag nonbanks.
An inside look at what makes 'buy now, pay later' so hot, from revenue streams to funding – from the perspective of market leader Sezzle.
The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality.
Current isn't just another fintech. Equipped with all its own technology, the neobank's Gen Z strategy targets legacy institutions.
With interest in holding crypto rising fast among Americans, there's an opportunity to establish an early presence.
There are four key considerations financial marketers should evaluate before selecting a data partner for campaign measurement.
Now on its own without a charter, BM Technologies looks to enhance existing partnerships and add new ones, including BaaS for banks.
Given the burgeoning role of fintechs and big techs in banking, legislators and analysts are raising the call for more regulations.
Financial marketing experts weigh in on five strategies to effectively grow your financial institution's brand and business.
Financial institutions everywhere are haunted by a tight labor market. But there are innovative ways to attract and retain employees.
Senior execs at the data aggregator reveal the strategy behind moves to cooperate with banks, and the impact of an open-finance future.
9,000 pharmacies across the U.S. just became 'bank branches.' Should traditional institutions — and fintechs — be worried?
What prime opportunities would develop if the mega-online-retailer plops its own department stores on the edge of your market?
Using customized digital analytics helps sort through an avalanche of web metrics to guide campaign decisions and justify budgets.
The definition of 'money' and 'investments' keeps expanding. Traditional institutions can't risk falling behind what consumers home in on.
Nerve, a mobile banking app started by two fintech marketing veterans, aims to help musicians deal with their unique financial needs.
With the mortgage market expected to contract, it's vital that financial institutions employ best practices supported by efficient platforms.
Bank labs lost some of their cachet, but many are still effectively working out of the limelight, including Amazon's new payments lab.
Banks and credit unions must 'lean into' technology to a much greater degree if they hope to prevent consumers from straying to fintechs.
Framework takes into account all from funding to management depth to business recovery strength to lead to good choices by community banks.
Surprises await couples who commit to each other before they seriously discuss spending, saving and borrowing. This bank gets people talking.
Nearly all issuers saw declines for the first time in years. The pandemic revealed several weak spots relating to service, terms and rewards.
The PPP program not only created a halo effect, but opened the door for ongoing loan growth. Tech upgrades will be essential.