Consumers Love Chatting With Two-Way Video Banking Tech
Better technology and consumer acceptance are making live video chat a must-have for financial marketers. Read More
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Most Recent Articles
How a Small Iowa Institution Became The Bank Powering Big Fintech Apps
A 117-year-old community bank serves as the back-end for fintechs like Square Cash and Acorns, fueling growth while keeping its roots intact. Read More
Digital Banking Transformation Requires Cultural Reboot
The biggest challenge in the quest to become a digital banking organization is not technology or strategy, it is culture. Read More
Google’s AI Fact-Checker Will Scrutinize Banking Sites for Supportive Data
The "fake news" epidemic has driven Google to roll out an automated fact-checker to ensure website information is reliable and credible. Read More
Apple FCU Spoofs Big Banks in Funny ‘PC vs. Mac’ Homage Videos
Apple Federal Credit Union's tribute to the famous Macintosh ad campaign hits larger rivals with funny jabs. Read More
Secret to Online Banking Customer Support? Ditch the Scripts
How a mobile banking brand puts creativity and flexibility ahead of 'by the book' rules and wins fans among its digital consumer base. Read More
Consumer-First Strategies Pay Off For Trio of Retail Banking Stars
How and why Umpqua, FirstBank and Ally take nontraditional paths to serve their consumers and build their brands. Read More
3 Banking Makeovers Spotlight Web, Branch, Brand Best Practices
Three financial institutions voluntarily submit to a critique of customer-facing brand elements. In return they get leading-edge ideas. Read More
Below-The-Radar Issues Banking Execs Shouldn’t Overlook
Lack of true customer-first service, a dismissive attitude toward Millennials, brand weakness, and more could spell trouble. Read More
9 Priceless Tips For Financial Marketers From Gary Vaynerchuk
Social media superstar urges banks and credit unions to stop wasting marketing dollars on tired channels and offers 9 practical suggestions. Read More
Direct Banks May Be Good, But They’re Not Unbeatable
A new study finds that consumers' love for direct banks is fleeting, and reveals weaknesses traditional institutions can exploit. Read More
Bank’s LinkedIn Project Builds Sales Leads and Influencer Status
Trained employees' social media outreach to consumer and business followers helps community bank strut its stuff. Read More
Financial Marketers Desperate for Talent to Fill Data, Digital, Tech Roles
Banks and credit unions are scrambling to fill a wide range of new marketing posts — from data analytics to digital product design. Read More
New Challenges, Competitive Threats Sharking Financial Waters
In banking, there's no shortage of competitive threats. Facing intense pressure, traditional institutions are innovating faster than ever. Read More
Financial Marketers See Pros and Cons in Marketing’s Changed Role
In the digital age, marketing has a higher profile than ever before. Here's how financial marketers feel about their heightened significance. Read More
Jump-Start Your Financial Institution’s Digital Strategy
Eight critical steps that will help accelerate digital transformation at banks and credit unions facing stiff new competition from all sides. Read More
Americans’ Love/Hate Relationship With Money
Americans love to complain about the greedy rich, but still believe hard work and smarts can help them become wealthy one day. Read More
In Banking, Big Data Is Great… But Right Data Is Better
A smart segmentation strategy can help financial institutions pinpoint ideal audiences, increasing return on marketing ROI. Read More
How Home Equity Lenders Must Beat Back Online Threats
The home equity market is being squeezed by faster fintech alternatives and rate increases. How can traditional lenders fight back? Read More
Is Apple’s New Credit Card The Next Big Thing in Banking?
What happens when a company like Apple with the world's most faithful customer base decides to become a bank? Read More
Open Banking: A Disruptive Threat? Or Competitive Opportunity?
In the digital age, banking providers can't compete if they don't partner with fintechs and share their most precious commodity: customer data. Read More
Top 100 Banks Using Social Media for the First Quarter of 2019
The top 100 banks using Facebook, Twitter and YouTube ranked by their overall social media community through the first quarter of 2019. Read More
Top 100 Credit Unions Using Social Media for the First Quarter of 2019
The top 100 credit unions using Facebook, Twitter and YouTube ranked by their overall social media community through the first quarter of 2019. Read More
Top 100 Banks on Facebook for the First Quarter of 2019
The top 100 banks on Facebook ranked by their total number of 'Likes' through the first quarter of 2019. Read More
Top 100 Credit Unions on Facebook for the First Quarter of 2019
The top 100 credit unions on Facebook ranked by their total number of 'Likes' through the first quarter of 2019. Read More
Top 100 Banks On Twitter for the First Quarter of 2019
The top 100 banks on Twitter ranked by the total number of their Followers through the first quarter of 2019. Read More
Top 100 Credit Unions On Twitter for the First Quarter of 2019
The top 100 credit unions on Twitter ranked by the total number of their Followers through the first quarter of 2019. Read More
Top 100 Banks on YouTube for the First Quarter of 2019
The top 100 banks on YouTube ranked by the total number of all-time video views they generated through the first quarter of 2019. Read More
Top 100 Credit Unions on YouTube for the First Quarter of 2019
The top 100 credit unions on YouTube ranked by the total number of all-time video views they generated through the first quarter of 2019. Read More
Banks Not Meeting Digital Sales Expectations
The banking industry still lags other categories in giving consumers the ability to shop for and purchase products and services digitally. Read More