Making Gamification Work for Big Banks and Small Institutions
Here's how two financial institutions engaged consumers with gamification — one with a savings app, the other an actual game of Monopoly. Read More
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Most Recent Articles
Why Average Won’t Cut It Much Longer in Digital Banking
Traditional institutions must seize the moment to improve features while security concerns delay consumers from moving to digital-only banks. Read More
Do Bank Management Training Programs Create ‘Leaders of Yesterday’?
Executive training programs for new and existing bank management must support future needs as opposed to reinforcing legacy culture. Read More
What Financial Institutions Can Learn from a Disruptor’s Rebrand
Fintech leader tells banks and credit unions how innovation and personalization will prevent them from falling victim to Digital Darwinism. Read More
How AI-Powered Sentiment Analysis Supercharges Your CX Strategy
Refining customer experience by artificial-intelligence-supported listening helps retain relationships with small and medium-sized businesses. Read More
How to Thrive in Financial Services in the Age of Digital Disruption
Traditional financial institutions must do more than adapt legacy products to new digital forms. They must rethink what they're offering. Read More
3 Steps Banks & Credit Unions Should Take as Data Privacy Gets Hotter
A new law in California impacting data collection and security has far-reaching consequences, putting financial marketers everywhere at risk. Read More
Troubled Fintech Charter: How More Delays Impact Competitive Situation
Federal ruling striking down fintech banking charter pleases traditional players and state regulators, but they've won a pause, not a war. Read More
The Business Case for Financial Wellness in Banking
The CEO of the pioneering mobile banking app, Moven, argues that financial wellness is a critical cornerstone to personalization strategies. Read More
Digital Transformation Will Flop if You Don’t Also Transform Staff
A culture of learning is critical if banks and credit unions want their massive investments in technology and digital channels to pay off. Read More
It’s Impossible to Be Agile With Outdated Bank Tech and a Legacy Core
Financial institutions can't hope to innovate like fintechs, big techs and savvier banks when clunky systems keep them out of the fast lane. Read More
Open Banking Fintech Partnerships Required For Better CX
Banks and credit unions need to build more partnerships with fintech firms to meet digital consumer experience expectations. Read More
What Banking’s Future Looks Like to Wells Fargo’s Innovation Chief
You'll want to hear what Lisa Frazier has to say about when to use AI, the importance of platforms, and creating a new branch experience. Read More
Marketing Budgets: Where Banks Are Spending in 2020
Bank marketers explain how they will be allocating their marketing budgets on media, martech, new tools, staffing, digital, and more. Read More
Marketing Budgets: Where Credit Unions Are Spending in 2020
Credit union marketers explain how they will be allocating their marketing budgets on media, martech, new tools, staffing, digital, and more. Read More
Innovations in Banking Technology Can Help International Students
Artificial intelligence and other digital tech can enable banks and credit unions to find new markets among students arriving without credit. Read More
Artificial Intelligence, Algorithms, Big Data & The Future of Banking
Futurist Mike Walsh discusses how banking leaders must use data, analytics and technology to change their culture, strategy and business models. Read More
What the U.S. Can Learn from U.K. Fintechs and Neobanks
Three factors powered the rise of hundreds of fintechs in the U.K. Two of those factors exist in U.S. The third would unleash a flood tide. Read More
Apple Card Takes Over Google Search for Big Marketing Launch
Targeting competitors' key search terms helped tech giant push its new financial card into banking consumers' view, planting a big flag. Read More
Best Customer Experience in Banking Blends Digital with Human Touch
In the digital age nothing beats talking to a real person for help, a Forrester study finds. Hearing from them first rings emotional bells. Read More
5 Ways to Make Sure Your Rebranding Project Doesn’t Fizzle
Changing a financial institution's logo should be the last step in the process. Being willing to accept views from outside of banking is key. Read More
Already Drowning in Data, Financial Marketers Ask for More
Pulling together the right data and understanding it challenges financial institutions. Yet personalization via analytics must be tempered. Read More
Two Game-Changing Digital Scenarios For Financial Institutions
Some banks and credit unions will move to a background role, others will integrate with fintechs. Either way, 'sameness' isn't sustainable. Read More
It’s Now or Never for a Third of Traditional Financial Institutions
Banks and credit unions must revamp their business models before fintechs and big techs become a dominant, and unstoppable, force. Read More
Current Retail Banking Distribution Models Are Destined to Fail
The best distribution models in banking will leverage data, advanced analytics and AI to create seamless and personalized multichannel experiences. Read More
Meet Citi’s New Retail Chief: How She Climbed to the Top in Banking
New Citigroup President Jane Fraser steps into #3 U.S. bank's top consumer job and into the running for CEO of whole company. Read More
4 Crucial Steps to Transform Banking Products for a Fintech World
Banks and credit unions must find ways to fix product lineups that are overly complex, undifferentiated and priced with accountants in mind. Read More
Which Channels Financial Marketers Need to Budget for in 2020
Digital marketing channels that can be measured for efficacy and efficiency stand the best chance of surviving the annual budget gantlet. Read More
Why Beaten-Up Libra Digital Currency May Still Be a Threat to Banking
Major setbacks may (or may not) doom the ambitious Facebook plan, but the underlying drivers for digital currency innovation remain. Read More
AI Finally Makes Micro Segmentation a Reality for Financial Marketers
Machine learning enables banks and credit unions to shift from life-stage segmentation to messaging that targets small clusters of consumers. Read More