Articles about Millennial banking trends and their digital banking habits, and how banking providers grow relationships with Millennials.
Why Offering BNPL Makes Sense for Banks and Credit Unions
Buy now, pay later can be a complement to credit card programs rather than a competitor. It can enhance the customer experience and appeal to younger generations.
Student Loan Payments Return = Consumer Credit Thunderstorm?
Is a thunderstorm brewing in consumer credit? The end of student loan forbearance certainly has created some favorable conditions. Here’s our analysis.
Stressed Millennials Could Use Some Advice on Managing Their Growing Debt
Millennials are taking on more debt and feeling more stressed, a survey shows. Banks have an opportunity to offer advice, but only if they approach it in the right way.
How Affinity Plus Sped Up Its Growth to Its Fastest Level in 10 Years
Give up millions in income by cutting fees. Create ad campaign to attract Gen Z and make up the difference. Is this how ‘Life Math’ works?
Zillennials: The Millennial & Gen Z Mash-Up with Unique Financial Needs
You've heard of the Millennials and Gen Z. Now meet the Zillennials, a micro-generation that marketers are eager to understand better.
How to Win the Banking Business of Millennial Entrepreneurs
Up and coming small businesses need more than standard bank products. Here's what real customers say, and how two institutions responded.
2 in 5 Consumers Predict the Bank of the Future Will Be a Tech Company
New study also finds a quarter of Millennials already regard a tech/fintech company (e.g. Apple, Venmo) as their primary financial provider.
What Gen Z and Millennials Want From Banks: 5 Key Insights
Gen Z and Millennial satisfaction isn’t one-dimensional. Their needs as customers translate into their roles as banking employees as well.
From Gen Z to Boomers: Meeting the Banking Needs of Each Generation
Banks want to please Gen Z — for good reason. But each generation has its own digital banking expectations, which must be understood.
Technology & Innovation Key to Growth in Tough Mortgage Loan Market
Mortgage lenders seek new strategies and technologies to deal with changing borrower demographics and streamline the homebuying process.
4 Ways to Keep Younger Consumers from Leaving Your Bank for Fintechs
Digital banking features, crypto and sustainability are luring Millennials and Gen Z away from banks and into the arms of fintechs.
Here’s Why Bank Marketers Can’t Abandon Millennials for Gen Z
Banks often target the Gen Z and Baby Boomer segments. But the huge Millennial market needs some love, and is in its prime banking years.
Millennial Market Share: How Banks Can Grab an Unfair Advantage
Millennials need financial help, but most banks are not set up to meet the need. Conversational AI tools can help solve that challenge.
The X1 Credit Card: A Unique Option for Younger Banking Consumers
What credit card out there works for underserved Gen Z'ers? Not many traditional providers have one. Luckily, there's the X1 Card, says its co-founder Siddharth Batra.
Millennials Now Trust Fintechs as Much as Banks
Skyrocketing adoption of fintech is not only changing the way consumers bank, it’s changing how they live, think, and interact with money.
What Millennial & Gen Z Business Owners Want from Banks
Startups surged during the pandemic, and like their mostly young owners, they have digital DNA. Are banks and credit unions ready for them?
Millennials’ Fading Homeownership Hopes Cloud Mortgage Outlook
New data confirms many of this group seek larger living space, yet Covid has added extra hurdles that mortgage lenders must understand.
How Financial Institutions Can Improve Banking for Hispanic Millennials
Younger LatinX consumers are struggling financially for several unique reasons. Banks and credit unions can help (and profit) by stepping in.
Bank of America Grabbing 1 in 3 Gen Zs and Millennials with Mobile
Megabanks are winning greater checking market share as younger consumers become the majority. But all is not lost.
Blueprint for Building a Powerful Banking Brand
Brand decisions are not easy and banks and credit unions often put them off. But by following three steps, the path to success becomes clear.
How Gen Z and Millennials Differ Financially
The two generations have some similar banking preferences, but banks and credit unions shouldn't assume both age groups are alike.
Millennials and Credit Cards: Separating Fact from Myth
The segment doesn't hate credit cards, they just hate cards that don’t meet their needs. Here’s how financial institutions can build on that.
