Wednesday, May 1 at 2pm ET
Banks are still using traditional channels for lead generation. Consumers on the other hand, have increasingly moved online. This webinar explores the pivotal transformation of a mid-sized bank from a largely offline sales organization to a digital-first one.
In this fireside chat, Yvonne Ziomecki-Fisher, Executive Vice President, Marketing & Sales at HomeEquity Bank will be in conversation with Vish Sastry, CEO of iQuanti to cover a comprehensive roadmap for digital marketing success, from building foundational capabilities and structures and forging strategic partnerships, to assembling the right team and articulating a compelling vision to the board.
Key Takeaways:
- Digital marketing strategies
- Team structures, skillsets and strategic partnerships
- Data, metrics, measurement, analytics foundations
- Getting on-board / investor support on vision and direction
Register now by completing the registration form.
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