Articles about social media in banking, including how banks leverage social media channels like Facebook, Twitter, Instagram, YouTube, LinkedIn and more.
Bank marketers are increasingly flocking to streaming services as a way to advertise — but it's more than just a return to traditional TV ads.
Why Some Community Banks Are Ditching Social Media Marketing for Streaming Platforms
Bank marketers are increasingly flocking to streaming services as a way to advertise — but it's more than just a return to traditional TV ads.
How Banks and Credit Unions Can Counter Bad Advice From ‘Finfluencers’
Advice from financial influencers — or "finfluencers" — may be misleading bank customers with ambiguous and incorrect information.
Five Social Influencers That Financial Services Professionals Should Know
Dipping in regularly on social media influencers – including those targeting consumers – can help reality-check your strategies.
How ‘Social-First’ Brands Drive Revenue, Not Just Awareness
To get more bang from their social media buck, banks need to shift from "messaging" to community engagement and collaboration.
Redefining CX Through Innovative Social Media Strategies for Financial Services
Discover actionable strategies to identify opportunities to improve efficiency and maximize ROI from your social media.
From Daunting to Doable: How Bankers Can Master Relationship Building on LinkedIn
Building new professional connections can be a challenge, but a manageable 15-minute daily strategy on LinkedIn can help bankers become known and trusted – and deliver prospects.
Hacking Customer Attention: Leveraging Social Media for Insurance and Finance
Dr. Robin Kiera shares strategies for financial institutions to boost engagement and sales through utilizing behavioral economics and social media.
How to Become an ‘Unmarketer’: Stop Marketing and Start Engaging
Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.
Influencer Marketing: Is the ROI Worth it for Community Banks?
Big banks have already tested the waters when it comes to advertising with influencers — but there's a few considerations community banks should make before diving in.
Community Banks Need a Social Media Reality Check
Smaller banks rely on social media to promote their brands — yet most of their strategies leave something to be desired.
New Best Practices in Crisis Management: Beyond the Arc’s Steven Ramirez
How financial institutions can build trust through transparent communication — before, during and after crises.
The Q1 2024 Power 100 Stats are Live!
Did your financial institution make the top lists of banks and credit unions on Facebook, X, YouTube or Instagram? Check out the list to find out!
6 Steps to Crafting Compelling 60-Second Marketing Videos
Video marketing — whether for TV, social media or website — is an effective way to capture the attention of a distracted audience and improve recognition and retention.
Inside Elon Musk’s Stealth Move to Build X into a Pay-By-Bank Powerhouse
Don't take banking-wannabe Elon Musk's moves at face value, warns a noted payments consultant. A simple pilot overseas isn't what it seems.
How This Small-Town Bank Boosted Its Video Views on Social Media by 800%
Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement. Here's what it learned along the way.
Gallery: Priming Your Social Media Strategy for Amazon’s Prime Day
Prime Day is a great marketing opportunity for banks and credit unions. This gallery of social media posts illustrates how seven different types of messages can be used to maximum effect.
Digital Marketing Tactics, Trends and Tips to Know About for 2024
How can banks and credit unions make their digital marketing more effective? Get insight from three marketing agencies on the trends they're seeing.
Community Banks Are Missing Out on the Value of Social Media
Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.
Webinar: Social Media Strategies for Financial Institutions
Instantly watch this lively and timely discussion on the latest social media trends with Jim Marous and industry experts from Vericast.
4 Banking CMOs on What’s Working for Them Now
Where are marketers placing their bets in an effort to grow their institutions? Here's the thinking behind a handful of different strategies.
The Fun Social Media Campaigns Keeping These Marketers Inspired
Social media can get tedious for bank and credit union marketers. But sometimes a post gets a lot of engagement and re-energizes the team.
The Top U.S. Banks on Instagram for 2023
Instagram is the fourth-largest social media platform in the world and a favorite of marketers worldwide, including those at U.S. banks.
