Articles about social media in banking, including how banks leverage social media channels like Facebook, Twitter, Instagram, YouTube, LinkedIn and more.
Community Banks Are Missing Out on the Value of Social Media
Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.
Webinar: Social Media Strategies for Financial Institutions
Instantly watch this lively and timely discussion on the latest social media trends with Jim Marous and industry experts from Vericast.
4 Banking CMOs on What’s Working for Them Now
Where are marketers placing their bets in an effort to grow their institutions? Here's the thinking behind a handful of different strategies.
The Fun Social Media Campaigns Keeping These Marketers Inspired
Social media can get tedious for bank and credit union marketers. But sometimes a post gets a lot of engagement and re-energizes the team.
The Top U.S. Banks on Instagram for 2023
Instagram is the fourth-largest social media platform in the world and a favorite of marketers worldwide, including those at U.S. banks.
What Does a Successful Influencer Marketing Strategy Look Like for Banking Brands?
Which influencers are a good fit? What are the potential pitfalls? How can a bank maximize the impact of its marketing campaign?
Banks and Credit Unions ‘Threading Away:’ What Early Adopters Think So Far
At least 150 banks and credit unions have joined Threads so far, and more hop on every day. What's their strategy for this new social media app?
What to Do About the Surprise Risks of Social Media and Self-Service Tools
Social media and self-service money management tools played a role in two bank failures. Financial institutions should act on that insight.
3 Effective Tactics to Calm Customer Fears in a Banking Crisis
Check out how banks and fintechs are trying to reassure customers worried about their deposits, with examples from social media and email.
Bankers Should Be Active on LinkedIn — Leaders Need to Encourage It
Are your salespeople using social media? LinkedIn is an important platform for bankers, especially at a time when the focus is on growth.
Webinar: The Feed Effect: Emulating the Successes of the Scrolling Format for B2C Onboarding and Engagement
Hear what banks can learn from the successes of scrolling feeds to streamline the onboarding process and make it easier to engage.
5 Key Social Media Questions Answered to Help Guide Banks’ Strategy
Should you zero in on one social platform or juggle them all? Is TikTok worth trying? Here are insights guiding social strategies in 2023.
Social Media Savvy Stokes Outsize Customer Engagement for This Bank
Find out how a small Kentucky bank is capitalizing on social media’s potential, creating engagement that outshines much bigger banks.
The Top 20 U.S. Banks on Social Media
Not every social media leader is as big as BofA and Citi. A $1 billion-asset bank's 20 million YouTube views vaulted it into the ranking.
Social Media Trends in Banking: Facebook Likes & YouTube Views Jump
Analysis of The Power 100 banking social media rankings highlights key changes in use of Facebook, Twitter, YouTube and Instagram.
How Bank of America’s Social Media Chief Drives the Brand Online
In an inflationary economy financial marketers must pivot to thought leadership on social media instead of just hawking products.
How Integrated Digital Marketing Can Reduce Attrition at Banks
Retail banking relationships are under siege from multiple digital options. Here are four ways financial marketers can fight back.
YouTube: Best Practices for the Most Ignored Social Channel in Banking
Many banks and credit unions forfeit big marketing and customer experience opportunities by avoiding the popular video social platform.
Banks See Growth on Twitter & Instagram As Facebook Falters
Benchmarking how financial institutions are doing on Facebook, Twitter, YouTube and Instagram through the second quarter of 2022.
Bank Marketers Moving Onto TikTok to Target Gen Z
Many banks have shied from using TikTok, but the video-sharing app is so popular with young adults that more bank marketers are jumping in.
4 Ways Banks Can Use Google Alerts & Social Monitoring to Drive Growth
New social media monitoring apps plus the free Google Alerts tool provide bank marketers with valuable competitive intelligence.
Social Media Booster for Marketers: Sponsoring College Athletes
NCCA rule change means college athletes are the new social media influencers. It's a good fit for community financial institution marketing.
