What to Do About the Surprise Risks of Social Media and Self-Service Tools
Social media and self-service money management tools played a role in two bank failures. Financial institutions should act on that insight.
Social Media in Banking
Articles about social media in banking, including how banks leverage social media channels like Facebook, Twitter, Instagram, YouTube, LinkedIn and more.
3 Effective Tactics to Calm Customer Fears in a Banking Crisis
Check out how banks and fintechs are trying to reassure customers worried about their deposits, with examples from social media and email.
Bankers Should Be Active on LinkedIn — Leaders Need to Encourage It
Are your salespeople using social media? LinkedIn is an important platform for bankers, especially at a time when the focus is on growth.
5 Key Social Media Questions Answered to Help Guide Banks’ Strategy
Should you zero in on one social platform or juggle them all? Is TikTok worth trying? Here are insights guiding social strategies in 2023.
Social Media Savvy Stokes Outsize Customer Engagement for This Bank
Find out how a small Kentucky bank is capitalizing on social media’s potential, creating engagement that outshines much bigger banks.
The Top 20 U.S. Banks on Social Media
Not every social media leader is as big as BofA and Citi. A $1 billion-asset bank's 20 million YouTube views vaulted it into the ranking.
Social Media Trends in Banking: Facebook Likes & YouTube Views Jump
Analysis of The Power 100 banking social media rankings highlights key changes in use of Facebook, Twitter, YouTube and Instagram.
How Bank of America’s Social Media Chief Drives the Brand Online
In an inflationary economy financial marketers must pivot to thought leadership on social media instead of just hawking products.
How Integrated Digital Marketing Can Reduce Attrition at Banks
Retail banking relationships are under siege from multiple digital options. Here are four ways financial marketers can fight back.
YouTube: Best Practices for the Most Ignored Social Channel in Banking
Many banks and credit unions forfeit big marketing and customer experience opportunities by avoiding the popular video social platform.
Banks See Growth on Twitter & Instagram As Facebook Falters
Benchmarking how financial institutions are doing on Facebook, Twitter, YouTube and Instagram through the second quarter of 2022.
Bank Marketers Moving Onto TikTok to Target Gen Z
Many banks have shied from using TikTok, but the video-sharing app is so popular with young adults that more bank marketers are jumping in.
4 Ways Banks Can Use Google Alerts & Social Monitoring to Drive Growth
New social media monitoring apps plus the free Google Alerts tool provide bank marketers with valuable competitive intelligence.
Social Media Booster for Marketers: Sponsoring College Athletes
NCCA rule change means college athletes are the new social media influencers. It's a good fit for community financial institution marketing.
Social Media Benchmarks for Q1 2022: Top Banks Losing Facebook Followers
Benchmarking how financial institutions are doing on Facebook, Twitter, YouTube and Instagram through the first quarter of 2022.
Banks in the Metaverse: Why to Get In Early and Three Ways to Start
Facebook is big into the metaverse. Chase is in, too. Here's what the rest of banking should know if they want to enter this virtual space.
Keeping Your Bank’s Brand Out of The ‘Cancel Culture’ Crosshairs
Financial institutions sit one hashtag away from reputation damage. Forethought and attention to service can help curtail social media hell.
Top 100 Banks Using Social Media for the Fourth Quarter of 2021
The top 100 banks using Facebook, Twitter, YouTube and Instagram ranked by Likes, Views and Followers for the fourth quarter of 2021.
Top 100 Credit Unions Using Social Media for the Fourth Quarter of 2021
The top 100 credit unions using Facebook, Twitter, YouTube and Instagram ranked by Likes, Views and Followers for the fourth quarter of 2021.
Top 100 Banks on Facebook for the Fourth Quarter of 2021
The top 100 banks on Facebook ranked by their total number of 'Likes' through the fourth quarter of 2021.
Top 100 Credit Unions on Facebook for the Fourth Quarter of 2021
The top 100 credit unions on Facebook ranked by their total number of 'Likes' through the fourth quarter of 2021.
Top 100 Banks On Twitter for the Fourth Quarter of 2021
The top 100 banks on Twitter ranked by the total number of their Followers through the fourth quarter of 2021.
