Welcome to The Financial Brand’s “Power 100” social media database, a comprehensive ranking system for the top 100 banks and credit unions on Facebook, Twitter, YouTube and Instagram based on their social media activity and the size of their social media community.
The Financial Brand‘s “Power 100” database breaks down the social media stats of retail banks and credit unions in the English-speaking world. Every calendar quarter, The Financial Brand collects data from roughly 2,000 different banks and credit unions on Facebook, Twitter, YouTube and Instagram.
Parameters in this social media database include the most Facebook likes, new Facebook likes, the most Twitter followers, new Twitter followers, tweets sent, Twitter accounts followed, most YouTube video views, new YouTube views, YouTube subscribers, most Instagram followers, new Instagram followers, Instagram posts, and new Instagram posts.
There is also a singular ranking based on the cumulative size of an institution’s social media community and their overall activity in social media channels that The Financial Brand calls the “Power 100” score.
Last Updated: October 1, 2022
Social Media Rankings for Banks
Social Media Rankings for Credit Unions
More About These Social Media Rankings
Initially launched in January of 2013, The Financial Brand created this social media database to help bank and credit union marketers evaluate their social media efforts. It is intended as a benchmarking and research tool that can also identify and analyze other institutions that may represent the best social media practices in banking. It is both the oldest and the biggest social media index in the banking world.