BofA Ups Digital Prowess with Marketing & Digital Banking Combo
Knocking down silos is key to improving the customer experience. It's also part of Bank of America's strategy to drive true personalization.
Digital Banking
Articles about digital banking, online banking strategies and trends in digital banking, with insights on the digital banking tools banks need.
Is the Digital Wallet Plan from Big Banks Just About Butting Heads with PayPal?
The sketchy details released so far by the seven big U.S. banks behind Zelle have prompted mostly skepticism. But what's still unsaid?
How Huntington Aims to Deepen Its ‘Skinny’ Digital Banking Relationships
Huntington Marketplace, a fledgling digital initiative, offers consumers reasons to expand their relationship, creating more ties between them and the bank.
How Wells Fargo Rebooted — and Personalized — Digital Business Banking
Creation of personas for business banking customer types, like 'Ambitious Amy' and 'Seasoned Saul,' gave digital developers a better target.
The Big Potential of Banking Apps for Kids: Attract the Parents
More fintechs than banks offer mobile apps for children. The apps create long-term loyalty and strengthen the brand to the whole family.
Improved Digital Account Opening Must Be a Top Priority for 2023
As banking executives prioritize digital investments, there is no better place to start than with a new account opening process.
The Keys to Solving Banking’s Customer Loyalty & Retention Problems
Three out of five people want more than one financial institution to bank with, detracting from loyalty in a saturated market.
Banking Apps Are All Alike — But Consumers Clamor for New Features
A deep analysis of 25 bank and credit union apps finds they're nearly identical, and that failure to differentiate is a missed opportunity.
Five Ways to Protect Your Bank from ‘Brand Impersonation’ Scammers
How to stop website and social media criminals — plus 7 steps to take to put scammers out of business when you catch them.
Mobile Banking Apps Need Personalized Experiences to Hold Consumers
Banking apps with adaptable dashboards and the ability to fit consumers' needs on the fly are becoming digital financial fundamentals.
The Role for Banks in Digital Identity Is Not What You Think
The future of identity is digital, and getting it right is crucial. But be wary of letting third parties piggyback on banks’ KYC processes.
How Real Is the Metaverse and Web 3.0 for Banking?
Most banks and credit unions don't have a stake in these interrelated realms now. Ignore them? Some people ignored a thing called the Web.
The Strategy Behind Truist’s New AI-Powered Digital Assistant
Now that its merger integration is finally behind it, the big U.S. bank is upping its game. Exhibit A: 'Truist Assist,' its all-new chatbot.
Accelerating Bank Growth With the Right Digital CX & Brand Strategy
Should you create a new digital bank brand to attract new customers? The answer is, 'It depends.' Here’s some insight for figuring it out.
How U.S. Bank Keeps Its Award-Winning Mobile App on the Leading Edge
After hitting a homer with its 2019 mobile app redesign, the big bank dealt with 'What next?,' as newcomers like fintechs raced ahead.
Digital Banking Moves Beyond Mobile ‘Taps & Swipes’
Bank strategies are changing as consumers grow more comfortable with newer tech and with fintech providers of digital banking services.
2 in 5 Consumers Predict the Bank of the Future Will Be a Tech Company
New study also finds a quarter of Millennials already regard a tech/fintech company (e.g. Apple, Venmo) as their primary financial provider.
Banking Lags In Digital Experience: Three Ways to Reverse the Trend
Too many banks and credit unions are neglecting the digital experiences customers really want. Here’s what they’re missing.
Rocket to Offer Financial Institutions Mortgage-as-a-Service
Q2 and Rocket Mortgage announce collaboration on a mortgage-as-a-service solution that integrates digital simplicity and human engagement.
How to Get Higher Mobile Banking Scores on Google Play & the App Store
Aiming for 5-star ratings and great reviews has become a mobile banking survival requirement as digital channels become more important.
The Battle for Consumer Attention in the Digital Banking War
Digital banking success — for both neobanks and traditional banks — hinges on factors that create differentiation, a new analysis reveals.
Mobile Is Banking’s Primary Delivery Channel: What Now?
Mobile has risen to be the top channel for 'everyday banking.' In-app connections to humans could further increase the channel's dominance.
