
To Compete with Fintechs, Bank Marketers Must Embrace Niche Strategy
Most bank and credit union marketing falls short. The key to improving it is to recognize and tightly target what customers truly want.
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
Most bank and credit union marketing falls short. The key to improving it is to recognize and tightly target what customers truly want.
A website is a bank's first impression and a reflection of the brand. Here are expert recommendations to max your site's marketing power.
Drowning people in emails and text messages will drive them crazy. Centralizing control of digital marketing and personalization is a
An analysis of the strategies of the two neobanks reveals ideas banks and credit unions can use to improve their digital marketing
To drive brand and business growth, financial marketers must master SEO, paid search, web UX and three other marketing
Digital ads play a pivotal role in bank marketing. Here are 62 digital marketing statistics shaping mobile and digital marketing
Organizational silos create overlap and wasted opportunities in digital and mail marketing. Three practical steps can turn things
Changing consumer views (and tech company policies) about use of data for marketing are forcing banks to rely more on 'first-party'
Rapid changes in data, AI and consumer behavior have marketers struggling. A combination of tactical and strategic insights will
New social media monitoring apps plus the free Google Alerts tool provide bank marketers with valuable competitive
SMS texting is used often by banks for alerts, but not much for marketing. With an open rate over 90%, texts can be a highly effective
Fintech competitors are grabbing wallet share. It’s critical banks mine first-party transaction data to retain customer
New insight highlights the importance of partnering with a known and trusted curator of specialized and nuanced data sources.
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Simple videos with a compelling story make a powerful tool for banks and credit unions to engage consumers, especially digital
Financial institutions sit one hashtag away from reputation damage. Forethought and attention to service can help curtail social media
Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first
Effective use of video and graphics helps financial institutions capture consumer and employee attention, building brand value and
It's a bad mistake to oversimplify your institution's product descriptions on your mobile website. Banking services require
Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big
Nothing says 'go away' like an out-of-date website. A handful of updates can transform bank and credit union sites into 24/7 growth
Wells Fargo and BofA both retired the position, prompting debate about whether 'chief marketing officer' is endangered or simply
Detailed roadmap for marketers shows how to build a compelling case for adding financial calculators to a bank or credit union's
Consumers give the protections a thumbs-up, but the changes could negatively impact financial marketing strategies. Here’s how to
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