Bankrate, Step Aside. Seattle Bank’s Unbiased CD Site Has National Plans
One community bank’s free CD rate-listing service that will be able to help both consumers and financial institutions.
Digital Marketing in Banking
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
5 Key Social Media Questions Answered to Help Guide Banks’ Strategy
Should you zero in on one social platform or juggle them all? Is TikTok worth trying? Here are insights guiding social strategies in
The Four Myths of Marketing Analytics Platforms Hindering Bankers
Choosing an analytics platform is a big decision, and it's hard to see through vendor marketing messages. Here's what to look out
Social Media Trends in Banking: Facebook Likes & YouTube Views Jump
Analysis of The Power 100 banking social media rankings highlights key changes in use of Facebook, Twitter, YouTube and
Online Reviews Are Critical to Bank Marketing: Here’s How to Get More
Think you can’t match Bank of America's marketing? Think again. Texting to get online reviews can put your bank at the top in Google
Strong Growth in Bank Digital Marketing Comes Under a CFPB Cloud
Digital is dominating financial ad spending, but CFPB has raised concerns that algorithms and AI may be skewing ad
How Integrated Digital Marketing Can Reduce Attrition at Banks
Retail banking relationships are under siege from multiple digital options. Here are four ways financial marketers can fight
To Compete with Fintechs, Bank Marketers Must Embrace Niche Strategy
Most bank and credit union marketing falls short. The key to improving it is to recognize and tightly target what customers truly want.
How Enhanced Personalization of Bank Websites Propels Growth
A website is a bank's first impression and a reflection of the brand. Here are expert recommendations to max your site's marketing power.
How Banks Can Engage Customers Who Ignore Their Digital Marketing
Drowning people in emails and text messages will drive them crazy. Centralizing control of digital marketing and personalization is a
Inside the Digital Marketing Strategies of Neobanks Revolut, Monzo
An analysis of the strategies of the two neobanks reveals ideas banks and credit unions can use to improve their digital marketing
The 6 Pillars of Digital Marketing for Banks & Credit Unions
To drive brand and business growth, financial marketers must master SEO, paid search, web UX and three other marketing
62 Digital Marketing Statistics Every Financial Marketer Should Know
Digital ads play a pivotal role in bank marketing. Here are 62 digital marketing statistics shaping mobile and digital marketing
How Banks Can Avoid Customer Anger from Uncoordinated Marketing
Organizational silos create overlap and wasted opportunities in digital and mail marketing. Three practical steps can turn things
How Banks Can Improve Digital Marketing by Using Their Own Data
Changing consumer views (and tech company policies) about use of data for marketing are forcing banks to rely more on 'first-party'
5 Ways Bank Marketers Can Simplify Strategy and Kill Complexity
Rapid changes in data, AI and consumer behavior have marketers struggling. A combination of tactical and strategic insights will
4 Ways Banks Can Use Google Alerts & Social Monitoring to Drive Growth
New social media monitoring apps plus the free Google Alerts tool provide bank marketers with valuable competitive
7 Things to Do (And Avoid) with SMS/Text in Bank Marketing
SMS texting is used often by banks for alerts, but not much for marketing. With an open rate over 90%, texts can be a highly effective
How Banks Can Capitalize on Their Data to Stay Competitive
Fintech competitors are grabbing wallet share. It’s critical banks mine first-party transaction data to retain customer
Financial Marketers: People Love Watching Banks’ (Short) Web Videos
Simple videos with a compelling story make a powerful tool for banks and credit unions to engage consumers, especially digital
Keeping Your Bank’s Brand Out of The ‘Cancel Culture’ Crosshairs
Financial institutions sit one hashtag away from reputation damage. Forethought and attention to service can help curtail social media
Why Financial Marketers Should Focus on Customer Loyalty in 2022
Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first