Digital Marketing in Banking

Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).

Latest Spotlight Article:
Cracking the Customer Code: Marrying Emotion and Tech to Maximize ROI

Understanding how and why consumers make decisions — and how rapidly changing technology has changed the way people engage with financial products — is key to forming a cogent growth strategy for bank marketers.



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Reimagining Bank Marketing for a New Era

Nicole Zimmermann, founder and CEO of ZELOCIN & Partners discusses how traditional financial institutions are falling short of expectations among consumers who expect a dynamic, forward-looking brand.

Maximizing Your Marketing ROI With Effective Testing

Erin Allen, VP of Insurance Distribution and Market Strategy at Franklin Madison shares how decades of experience in building revenues and engagement with multi-channel insurance offers increases loyalty and trust at banks and credit unions.