
62 Digital Marketing Statistics Every Financial Marketer Should Know
Digital ads play a pivotal role in bank marketing. Here are 62 digital marketing statistics shaping mobile and digital marketing strategies.
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
Digital ads play a pivotal role in bank marketing. Here are 62 digital marketing statistics shaping mobile and digital marketing strategies.
'Visual content' techniques help improve digital sales of banking products by reducing clutter and confusion for consumers.
One community bank’s free CD rate-listing service that will be able to help both consumers and financial institutions.
Should you zero in on one social platform or juggle them all? Is TikTok worth trying? Here are insights guiding social strategies in 2023.
Choosing an analytics platform is a big decision, and it's hard to see through vendor marketing messages. Here's what to look out for.
Analysis of The Power 100 banking social media rankings highlights key changes in use of Facebook, Twitter, YouTube and Instagram.
Think you can’t match Bank of America's marketing? Think again. Texting to get online reviews can put your bank at the top in Google Maps.
Digital is dominating financial ad spending, but CFPB has raised concerns that algorithms and AI may be skewing ad targeting.
Retail banking relationships are under siege from multiple digital options. Here are four ways financial marketers can fight back.
Most bank and credit union marketing falls short. The key to improving it is to recognize and tightly target what customers truly want.
A website is a bank's first impression and a reflection of the brand. Here are expert recommendations to max your site's marketing power.
Drowning people in emails and text messages will drive them crazy. Centralizing control of digital marketing and personalization is a must.
Learn more about the three essential phases to achieve the ultimate digital member experience. Get ready to automate, enhance, and optimize your origination process.
Read More about Deliver on Digital by Providing a Better, Faster Customer Experience
An analysis of the strategies of the two neobanks reveals ideas banks and credit unions can use to improve their digital marketing chops.
To drive brand and business growth, financial marketers must master SEO, paid search, web UX and three other marketing essentials.
Organizational silos create overlap and wasted opportunities in digital and mail marketing. Three practical steps can turn things around.
Changing consumer views (and tech company policies) about use of data for marketing are forcing banks to rely more on 'first-party' data.
New social media monitoring apps plus the free Google Alerts tool provide bank marketers with valuable competitive intelligence.
SMS texting is used often by banks for alerts, but not much for marketing. With an open rate over 90%, texts can be a highly effective tool.
Simple videos with a compelling story make a powerful tool for banks and credit unions to engage consumers, especially digital natives.
Financial institutions sit one hashtag away from reputation damage. Forethought and attention to service can help curtail social media hell.
Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first consumers.
Effective use of video and graphics helps financial institutions capture consumer and employee attention, building brand value and trust.
SLD’s latest financial study looks at why the current financial strategy of closing bank branches isn’t working for customers and how to fix it.
Read More about Why Creating A Seamless Customer Experience is Crucial for Banks