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Digital Marketing in Banking
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
Latest Spotlight Article:
An SEO Expert Shares Best Practices, Common Mistakes and Easy Wins
Google's algorithms change frequently, making it difficult for marketers to keep up. This expert advice will help you avoid SEO missteps and get the best results.
Popular Articles within Digital Marketing in Banking:
An SEO Expert Shares Best Practices, Common Mistakes and Easy Wins
Google's algorithms change frequently, making it difficult for marketers to keep up. This expert advice will help you avoid SEO missteps and get the best results.
Webinar: Transforming Digital Customer Acquisition in Banks
Learn customer-centric strategies and approaches to transforming digital customer acquisition in financial services in this webinar.
Ally Taking ChatGPT Slow, But Could Be Using It By Yearend
Ally's CMO says 'resistance is futile' on ChatGPT. The digital-only bank has a plan to ensure this generative AI tool writes a success story.
Funny ‘Bank of Joyce’ Ads Stand Out in Crowded Atlanta Market
Many bank marketers avoid using humor, but this reinvented community bank turns a scripted misunderstanding into an award-winning campaign.
‘It’s Like a Spigot:’ How SaveBetter Helps With Bringing in Deposits
Interest rates are up, and so is competition for deposits. Ponce Bank is one of more than 20 institutions that have partnered with the deposit marketplace SaveBetter to get more funding.
Digital Marketing Is Still Falling Short, But How to Do Better Is Clear
What's the holdup? And what must banks and credit unions do to finally show better results from their digital marketing efforts? Our research offers some insight.
34 Data Points on Google Search and Digital Ads for Every Financial Marketer
What are the demographics of Google users? What banking keywords are priciest? Your search for answers ends here.
62 Digital Marketing Statistics Every Financial Marketer Should Know
Digital ads play a pivotal role in bank marketing. Here are 62 digital marketing statistics shaping mobile and digital marketing strategies.
A Few Simple Tweaks to Banking Websites Can Increase Sales
'Visual content' techniques help improve digital sales of banking products by reducing clutter and confusion for consumers.
Ally Bank: Breaking Through the Noise with Innovation and Relevance
Ally Bank is differentiating itself from its legacy banking provider competitors with its innovation in marketing and branding, led by chief marketing and PR officer Andrea Brimmer.
Bankrate, Step Aside. Seattle Bank’s Unbiased CD Site Has National Plans
One community bank’s free CD rate-listing service that will be able to help both consumers and financial institutions.
5 Key Social Media Questions Answered to Help Guide Banks’ Strategy
Should you zero in on one social platform or juggle them all? Is TikTok worth trying? Here are insights guiding social strategies in 2023.
The Four Myths of Marketing Analytics Platforms Hindering Bankers
Choosing an analytics platform is a big decision, and it's hard to see through vendor marketing messages. Here's what to look out for.
Using AI to Maximize Customer Personalization
If banks can provide strong AI-based personalization solutions, they will win customers over from digital banks — for good, says Coveo's senior product marketing manager Devin Poole.
Social Media Trends in Banking: Facebook Likes & YouTube Views Jump
Analysis of The Power 100 banking social media rankings highlights key changes in use of Facebook, Twitter, YouTube and Instagram.
Online Reviews Are Critical to Bank Marketing: Here’s How to Get More
Think you can’t match Bank of America's marketing? Think again. Texting to get online reviews can put your bank at the top in Google Maps.
Strong Growth in Bank Digital Marketing Comes Under a CFPB Cloud
Digital is dominating financial ad spending, but CFPB has raised concerns that algorithms and AI may be skewing ad targeting.
Using Behavioral Science for Financial Marketing Success
Behavioral science is critical for banks to understand how consumers will react to various tactics and strategies, says HBT Marketing's co-founder Nancy Harhut.
How Integrated Digital Marketing Can Reduce Attrition at Banks
Retail banking relationships are under siege from multiple digital options. Here are four ways financial marketers can fight back.
How All Banks Can Now Offer Industry-Leading Digital Mortgages
Most mortgage experiences are painful, filled with friction, and very time-consuming. Enter mortgage-as-a-service (MaaS) solutions from Rocket Mortgage, says executive vice president Sam Schey and Q2's Jonathan Price.
To Compete with Fintechs, Bank Marketers Must Embrace Niche Strategy
Most bank and credit union marketing falls short. The key to improving it is to recognize and tightly target what customers truly want.