To Compete with Fintechs, Bank Marketers Must Embrace Niche Strategy
Most bank and credit union marketing falls short. The key to improving it is to recognize and tightly target what customers truly want.
Digital Marketing in Banking
Articles about digital marketing in banking, including website design, digital advertising, online/mobile marketing, email marketing, search engine optimization (SEO), and search engine marketing (SEM).
How Enhanced Personalization of Bank Websites Propels Growth
A website is a bank's first impression and a reflection of the brand. Here are expert recommendations to max your site's marketing power.
How Banks Can Engage Customers Who Ignore Their Digital Marketing
Drowning people in emails and text messages will drive them crazy. Centralizing control of digital marketing and personalization is a
Inside the Digital Marketing Strategies of Neobanks Revolut, Monzo
An analysis of the strategies of the two neobanks reveals ideas banks and credit unions can use to improve their digital marketing
The 6 Pillars of Digital Marketing for Banks & Credit Unions
To drive brand and business growth, financial marketers must master SEO, paid search, web UX and three other marketing
62 Digital Marketing Statistics Every Financial Marketer Should Know
Digital ads play a pivotal role in bank marketing. Here are 62 digital marketing statistics shaping mobile and digital marketing
How Banks Can Avoid Customer Anger from Uncoordinated Marketing
Organizational silos create overlap and wasted opportunities in digital and mail marketing. Three practical steps can turn things
How Banks Can Improve Digital Marketing by Using Their Own Data
Changing consumer views (and tech company policies) about use of data for marketing are forcing banks to rely more on 'first-party'
5 Ways Bank Marketers Can Simplify Strategy and Kill Complexity
Rapid changes in data, AI and consumer behavior have marketers struggling. A combination of tactical and strategic insights will
4 Ways Banks Can Use Google Alerts & Social Monitoring to Drive Growth
New social media monitoring apps plus the free Google Alerts tool provide bank marketers with valuable competitive
7 Things to Do (And Avoid) with SMS/Text in Bank Marketing
SMS texting is used often by banks for alerts, but not much for marketing. With an open rate over 90%, texts can be a highly effective
How Banks Can Capitalize on Their Data to Stay Competitive
Fintech competitors are grabbing wallet share. It’s critical banks mine first-party transaction data to retain customer
Financial Marketers: People Love Watching Banks’ (Short) Web Videos
Simple videos with a compelling story make a powerful tool for banks and credit unions to engage consumers, especially digital
Keeping Your Bank’s Brand Out of The ‘Cancel Culture’ Crosshairs
Financial institutions sit one hashtag away from reputation damage. Forethought and attention to service can help curtail social media
Why Financial Marketers Should Focus on Customer Loyalty in 2022
Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first
Why Strong Visual Branding and Communication Are Vital in Banking
Effective use of video and graphics helps financial institutions capture consumer and employee attention, building brand value and
Banks’ Mobile Marketing Demands Sharper Focus on Message and Audience
It's a bad mistake to oversimplify your institution's product descriptions on your mobile website. Banking services require
What Financial Marketers Need to Know About Streaming Video Now
Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big
6 Features to Turn a Financial Institution Website into a ‘Digital Branch’
Nothing says 'go away' like an out-of-date website. A handful of updates can transform bank and credit union sites into 24/7 growth
Why Are So Many Banks Killing the CMO Role?
Wells Fargo and BofA both retired the position, prompting debate about whether 'chief marketing officer' is endangered or simply
How to Increase Personalized Engagement (and Sales) on Bank Websites
Detailed roadmap for marketers shows how to build a compelling case for adding financial calculators to a bank or credit union's
Don’t Let Apple’s Data Privacy Rules Derail Your Bank’s Marketing
Consumers give the protections a thumbs-up, but the changes could negatively impact financial marketing strategies. Here’s how to