To Compete with Fintechs, Bank Marketers Must Embrace Niche Strategy
Most bank and credit union marketing falls short. The key to improving it is to recognize and tightly target what customers truly want.
Fintech Banking
The latest news on fintech banking trends, how banks partner with fintechs, how fintechs disrupt payments, and how fintechs redefine the future of banking.
Understanding the Retail Bank that Apple Has Quietly Built
Apple Wallet, Apple Pay, Apple Card, Apple Cash and more on the way. Suddenly the iPhone looks a lot like a lean, mean banking
Cross River Bank’s Strategic Plan: BaaS, Crypto and Fintech Investments
Cross River is a bank and a BaaS provider, coupled with a venture firm to tie it together. Here are the trends its leaders are investing
The Battle for Consumer Attention in the Digital Banking War
Digital banking success — for both neobanks and traditional banks — hinges on factors that create differentiation, a new analysis
How to Win in Digital Banking: Four Essentials for Success
The need for change has never been greater in banking. Meeting the challenge requires banks and fintechs to focus on value-driven
Two Digital Banking Models for Targeting Doctors and Nurses
Tailoring loan & deposit products to the medical community brings digital banking to a huge niche market with affinity group
Neobank ‘Totem’ to Serve Native Americans with Unique Revenue Model
Tapping into tribes' need for better benefits distribution and streamlined payments gives Totem a potentially recession-resistant
Inside the Digital Marketing Strategies of Neobanks Revolut, Monzo
An analysis of the strategies of the two neobanks reveals ideas banks and credit unions can use to improve their digital marketing
Bank as Fintech: The Future Model for Banking?
The country's top SBA lender — the 'original niche bank' — bets big on embedded banking using a modern core. A key goal: low-cost
Can Innovative ‘Save Now, Buy Later’ App Challenge BNPL?
Getting people to save up for a purchase in an era of instant gratification hinges on offering incentives well ahead of
Inside Plaid’s Evolving Roadmap and Future In Banking & Payments
Already a leader in data connectivity, Plaid's fintech competitors are pushing it to new horizons in banking, including payments and
Neobank ‘Cheese’ Targets Unique Market Via Banking as a Service
A fintech learns some tough lessons after early success in targeting a niche market. One is: A big rush of new customers can mislead
Chase’s Success With Its U.K. Digital Bank Could Become a Global Model
Chase’s first stab at a digital-only bank — the short-lived Finn — was a flop. Its new U.K. digital bank so far is a win. What changed?
How the World Has Shifted Forever for Fintechs and Banks
You can be big and diversified or small and hyper-focused, a World Bank report proclaims, but life in the middle may not work much
The Key to Bank Growth Is Stressing Relationships Over Transactions
Why would a consumer choose a traditional banking provider over a fintech? Becoming the person's financial guide could be the
Inside the Bank Selling Its Own Fintech Software
The OakNorth neobank+fintech model confirms that banking and technology are increasingly inseparable. It may prove to be a
Can Banks Beat Neobanks at Their Own Game?
Neobank growth has reached a turning point: Nonbank startups have peaked, but disruption from bank-created neobanks is just
Four Strategic Lessons from Digital-Only Banks and Neobanks
In the three-way battle between banks, digital-only banks and fintechs, understanding why consumers choose each type of provider is
Neobanks’ Growth Comes at a Cost: What it Means for Traditional Banks
The proliferation of neobanks raises questions about customer cost of acquisition and profitability, with implications for traditional
CFPB: Fintechs’ Days of Bypassing Regulatory Scrutiny Numbered
The Consumer Financial Protection Bureau finally takes its ability to examine fintechs off the back burner. What it means for
4 Ways to Keep Younger Consumers from Leaving Your Bank for Fintechs
Digital banking features, crypto and sustainability are luring Millennials and Gen Z away from banks and into the arms of
Digital Bank & Fintech Slogans: 200+ Taglines from Around the World
Digital banks & fintechs strive to set themselves apart with slogans that stress innovation, inclusion and frequently anti-bank