Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Common wisdom says economic uncertainty means smaller marketing budgets. But Comperemedia says the bold should double down for growth.
6 Steps to Crafting Compelling 60-Second Marketing Videos
Video marketing — whether for TV, social media or website — is an effective way to capture the attention of a distracted audience and improve recognition and retention.
How to Close the Gap Between Consumer Needs and Your Marketing Strategies
Banks and their customers are both navigating turbulent times. Empathetic marketing can help them thrive together.
2024 Marketing Roadmap: More Customer Focus, More Streamlining & Fresh Takes on Life’s Milestones
Common wisdom says economic uncertainty means smaller marketing budgets. But Comperemedia says the bold should double down for growth.
How 5 Differentiated Bank Brands Work to Stand Out from the Crowd
Ally, USAA, Varo, and other winning brands share a common strategy: Vision backed by creativity and execution.
Are Banks Failing to Address the Unique Needs of Women?
Many banks say that they are committed to easing the financial concerns of women. So why is women’s financial anxiety at a five-year high?
Prioritizing a Human Touch Is Essential to Bank Branding
A bank's brand story can no longer be confined to static logos or catchy slogans. It's about the experiences that unfold when customers interact with the institution.
How A Chicago Credit Union Became a Personalization Powerhouse
How far can banking institutions get serving a segment? Chicago Patrolmen's Federal Credit Union has grown an uncommon market reach while focused on one common bond.
How This Small-Town Bank Boosted Its Video Views on Social Media by 800%
Paducah Bank created a 'social media room' in fall 2022, as part of a strategy to produce more videos and boost community engagement. Here's what it learned along the way.
What Financial Marketers See as Priorities and Challenges for 2024
A survey of marketers at banks, credit unions and fintechs illustrates the need to pivot in response to marketplace dynamics and highlights the challenges that must be overcome to succeed.
Cheat Sheet: Can Marketers Focused on Short-Term Wins Drive Long-Term Growth?
This BAI report offers advice to financial marketers struggling to juggle competitive threats and emerging tech.
Maximizing ATM Marketing Deepens Customer Relationships
Though banks and credit unions are all about improving the customer experience these days, one touchpoint that’s often overlooked is the ATM.
Webinar: Mastering the Storm – Successfully Navigating Economic Headwinds
Industry experts Jim Marous, Jacqueline White, i2c President, Dan Hanks, i2c SVP of Global Product Management, and Michelle Meyer, Mastercard Chief Economist explore practical strategies that businesses can implement to overcome these economic headwinds. We will delve into two critical focus areas: growth and profitability.
Comerica Stands Out in Small Business Banking with Innovative Co-Op Initiative
Comerica is going beyond traditional banking services to help small business customers with free ads, complimentary office space and other perks.
Deposit Campaigns Can Grab More Dollars with IP Targeting
Cookies are crumbling while deposits are tumbling. A new approach to digital ad targeting has promise for banks and credit unions.
Marketing Boosts Deposit & Loan Growth for Community Banks: Study
As deposit pressure mounts industrywide, a study of banks with under $2 billion of assets makes a case that bigger marketing budgets can help.
How to Use Profitability Modeling to Power Your Relationship Banking Strategy
As banks and credit unions seek to retain and acquire their most valuable customers, profitability modeling is moving to the fore as a critical tool.
Banking Success Requires Real-Time Data-Driven Engagement
Banks must leverage data, predictive analytics and modern technology to enable personalized, real-time engagement across the customer journey.
How Post-Merger Umpqua Updated Its Identity and Retained Brand Equity
Umpqua Bank’s new logo is getting high praise from marketers, who draw comparisons to such iconic logos as the Nike swoosh and the Prudential rock.
Gallery: Priming Your Social Media Strategy for Amazon’s Prime Day
Prime Day is a great marketing opportunity for banks and credit unions. This gallery of social media posts illustrates how seven different types of messages can be used to maximum effect.
Digital Marketing Tactics, Trends and Tips to Know About for 2024
How can banks and credit unions make their digital marketing more effective? Get insight from three marketing agencies on the trends they're seeing.
Flagstar Bank’s New Logo Is Just One Step in ‘Lifestyle Brand’ Makeover
It’s not quite 'Extreme Makeover: Bank Edition,' but Flagstar has big dreams for the rebranding that’ll unite its operations with that of New York Community and Signature.
From TikTok to Trust: Building Relationships with Gen Z
For Gen Z consumers, banks must learn strategies to connect through hyper-personalization, social media marketing, financial empowerment and purpose.
