Sticker shock on ad buys? This outlook on TV, digital and print media costs will help you strategize, as you work on your marketing
Not long ago deposits were pouring in. Now new strategies — and marketing campaigns — are needed to attract
Complaints give bank marketers key insights into ways to improve their financial institution. Don't let these opportunities go to waste.
One community bank’s free CD rate-listing service that will be able to help both consumers and financial institutions.
Should you zero in on one social platform or juggle them all? Is TikTok worth trying? Here are insights guiding social strategies in
To craft more effective marketing messages, banks and credit unions should tap into the ‘default decisions’ that all humans
This analysis ends the debate over birth years for the Silent Generation, Boomers, Gen X, Millennials, Gen Z, and
When your bank's marketing budget is on the block, three factors must guide what stays and what goes to ensure short- and long-term
BaaS leader MetaBank recently rebranded itself as Pathward Financial following the sale of its name to Facebook's parent Meta
Trends to prepare for: Economic headwinds and consumer expectations will change bank marketing budgets, expenses, technology, and
The agency's rapid development of data sharing rules among banks, fintechs and other players will have major impact on banking's
SF Fire Credit Union's provocative new video ad targets younger generations, playing off shock value as a way to make an old brand stand
Centralization, shifting responsibilities, increased team size and scarcity of talent characterize key challenges bank marketers
Choosing an analytics platform is a big decision, and it's hard to see through vendor marketing messages. Here's what to look out
A key marketing rule change impacts use of online bank reviews. Four practices will help financial institutions use reviews to best effect.
Use these five key performance metrics to optimize marketing efforts and ensure the budget is being spent where it matters
A major shift in deposit marketing is arriving. Retention and gaining share will go to those who prepare. New competition: the
Is your marketing budget in danger of cuts? Here's what to say to the bank's leaders and how to adjust without losing competitive
Analysis of The Power 100 banking social media rankings highlights key changes in use of Facebook, Twitter, YouTube and
CMO insights from the bank that produced its own payments wearable & the first small-bank Metaverse outpost. A key: relentless data analytics.
Deeply knowing their customers can help banks and credit unions tap unrealized revenue potential in 2023. Here's how to accomplish
Consumer financial worries and an early start to the holidays will define this season. Here's how bankers can get their offers to stand out.