
Reviving Customer Testimonials with Flair in Huntington Bank’s Ad Campaign
An Oscar-winning documentary filmmaker shows relationships Huntington bankers have with real customers they’ve helped in advertising campaign.
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
An Oscar-winning documentary filmmaker shows relationships Huntington bankers have with real customers they’ve helped in advertising campaign.
A significant evolution of marketing is underway, driven by the availability of 'infinite data,' modern technology and evolving rules.
This South Texas credit union aims to ‘rally’ the community and make the point that membership isn’t as restricted as its former name implied.
Credit card transactors have different spending habits and lifestyles than credit revolvers. Here's how marketers can use these insights.
For many community banks and credit unions, finding the right CRM system can feel like boiling the ocean. Where should they start?
Banks and credit unions looking to attract and retain deposits have better options than 'new money only' rate offers that undermine longstanding relationships.
Banking leaders must reach out to local groups to tell their stories and it's a message that must be refreshed frequently.
Take event marketing to the next level with effective interactive tactics that allow financial brands to bond with customers and prospects.
Interest rates are up, and so is competition for deposits. Ponce Bank is one of more than 20 institutions that have partnered with the deposit marketplace SaveBetter to get more funding.
When financial marketing chiefs hire lots of generalists, they get a homogenous team. Sharper hiring can help produce sharper results.
Bankers should prepare for the next PR doomsday by practicing effective PR all the time. Here's what experts say this proactive effort should look like.
What free gifts are helping banks and credit unions attract new checking accounts these days? Here's a gallery of giveaways from across the country.
Make it easy for commercial customers to send, receive, and track money globally with a modern international payments platform from Q2 Innovation Studio partner PayRecs.
Read More about Compete and Win Valuable Commercial Business
Cheap deposits? That would be great — but being able to hold onto deposits takes higher priority now for financial institutions.
What's the holdup? And what must banks and credit unions do to finally show better results from their digital marketing efforts? Our research offers some insight.
What are the demographics of Google users? What banking keywords are priciest? Your search for answers ends here.
By understanding the money mindset and payment habits of Gen X, financial services providers can serve them better.
Social media and self-service money management tools played a role in two bank failures. Financial institutions should act on that insight.
Just over a dozen financial institutions share an unexpected connection with two banks generating grim headlines. Here’s how they reacted.
Silicon Valley Bank's eleventh-hour efforts to rescue itself suffered from poor execution, says a former head of communications for the OCC. What can other institutions learn?
Marcus, Ally, Barclays and Capital One led the charge to 5% CD rates but they're not alone — and rate isn't the only trick up their sleeves.
There are ways for banks to not only retain deposits but even grow without paying higher rates for every dollar.
Time for bank leaders to get out there with positive messages to reassure anxious consumers. Here's how to go about it and avoid missteps.
With a $1 trillion market expected by 2030, the metaverse presents exciting business opportunities. Explore this emerging landscape and get insights for your financial institution.
Read More about Building Your Brand in the Metaverse: A Free 30-Minute Webinar