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How Gen AI is Reshaping Bank Marketing

Abbas Merchant, the ex-CMO of Regions Bank shares his perspective on the potential for generative AI to enhance both the efficiency and effectiveness of financial services marketing in the near future.

Transforming Banking with Real-Time Engagement

Maria Echeverria, VP of Business Development at Latinia shares how customer analytics is crucial for developing a comprehensive view of each customer, improving targeting of messages and enhancing customer satisfaction and loyalty.