The Future of Banking is Personal
Banks must create a personalized digital experience that differentiates their brand by using data and insights to increase engagement.
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Banks must create a personalized digital experience that differentiates their brand by using data and insights to increase engagement.
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Banks must create a personalized digital experience that differentiates their brand by using data and insights to increase engagement.
Now representing over 20% of the U.S. population, the Hispanic market is uniquely complex to engage with given its cultural diversity.
Tech marketing leader Eshan Ponnadurai shares insights from META, Google, and Uber, offering incisive perspectives for bank marketers in the digital age.
The rush towards personalization in marketing must be buttressed by data security or customers will rebel.
For consumers, SMS has trust-building power — especially in high-stakes moments. By integrating SMS into broader marketing strategies, banks can create better customer experiences.
Learn how to prove that your bank or credit union's marketing department doesn’t cost money — it MAKES money.
David Feuer from Galileo discusses the importance of using data to build stronger relationships that will help stem silent attrition.
Digital tech can deliver experiences that mimic the "personal touch." But getting it right requires a focus on outcomes, data fluency and agile systems.
Banks that minimize senior marketing leadership risk undermining the very strategic skills and perspectives that drive growth.
ITMs offer small and mid-sized banks a strategic edge, blending high-tech efficiency with personalized service. Learn how they're reshaping branch banking.
Jaime Dominguez from Q2 talks a new groundbreaking report on cross-generational banking preferences, which offers crucial insights into how financial institutions can deliver personalized experiences across different age groups.
Making the case for the marketing budget has become a year-round exercise. Here are the strategies three bank marketers say are working for them.
YouGov surveyed thousands of Americans to understand which banks are attracting new customers and whose clientele are the most satisfied. Download the report.
Read More about YouGov US Bank Rankings 2024: Satisfaction & Switchers
Andy McKenna, Sr. Director of Conversion Rate Optimization at iQuanti, will reveal cutting-edge strategies for digital experience experimentation in financial services in this webinar.
Read More about Strategic Experimentation for Financial Services
New research challenges marketing dogma: targeting 'Movable Middles' drives both short-term sales and long-term growth. Is this the future of advertising?
Pulsate CEO Sarah Martin and Arizona Financial CU's Eric Givens discuss leveraging mobile banking for personalized customer interactions.
A customer may park their checking account in one place for a lifetime. But what about their other needs? Who are they turning to — and can banks support them?
Eric Fulwiler of Rival, a marketing consultancy firm focused on challenger brands, strategies and capabilities, shares insights on differentiation, technology and community building in financial marketing.
While consumers generally like their primary financial institution, satisfaction no longer drives loyalty or even retention. How can banks retool to respond?
Bank marketers are increasingly flocking to streaming services as a way to advertise — but it's more than just a return to traditional TV ads.
Bank marketers are faced with developing marketing messaging that will resonate with consumers during a time where the only constant is change.
It's not just about the data and the tech. Success depends on clear roles, rigorous measurement and efficient processes.
Will the agency's actions derail the use of consumer data to offer services tailored to individual needs?
Eric Fulwiler, co-founder and CEO of Rival discusses how banking organizations need to differentiate their brands through personalization, unique offerings, improved customer experiences and new ways to engage.
Needing to improve staff efficiency, Great River deployed new technology to centralize staff. The results? An 80% decrease in lobby wait times and 4-to-1 FTE.
Read More about This Credit Union Staffed Nine Branches With Just Three Employees.
Learn how to tackle the biggest challenges in banking from the industry's brightest minds at the best conference in the financial world. Get your ticket now and save big!
Read More about The Financial Brand Forum – April 14-16, 2025