Truist Plays ‘Long Game’ with Gamified Mobile App to Boost Deposits
Truist is gamifying savings and financial education to encourage improvement on both fronts. Here’s the plan for its 'Long Game' mobile app.
Mobile Banking
Articles about the future of mobile banking, mobile banking apps, and banking in mobile channels like iPhones, Android devices and tablets.
The Top 15 Features People Want in Their Mobile Banking App
Is your financial institution offering all the mobile banking features customers expect? And how intuitive is the app for users?
How Virtual Assistants Take Mobile Banking Apps to the Next Level
Why bother typing when artificial intelligence will help you navigate your mobile banking app? Though few banks offer this, more will soon.
Digital Marketing Is Still Falling Short, But How to Do Better Is Clear
What's the holdup? And what must banks and credit unions do to finally show better results from their digital marketing efforts? Our research offers some insight.
The Big Potential of Banking Apps for Kids: Attract the Parents
More fintechs than banks offer mobile apps for children. The apps create long-term loyalty and strengthen the brand to the whole family.
Banking Apps Are All Alike — But Consumers Clamor for New Features
A deep analysis of 25 bank and credit union apps finds they're nearly identical, and that failure to differentiate is a missed opportunity.
Mobile Banking Apps Need Personalized Experiences to Hold Consumers
Banking apps with adaptable dashboards and the ability to fit consumers' needs on the fly are becoming digital financial fundamentals.
The Strategy Behind Truist’s New AI-Powered Digital Assistant
Now that its merger integration is finally behind it, the big U.S. bank is upping its game. Exhibit A: 'Truist Assist,' its all-new chatbot.
How U.S. Bank Keeps Its Award-Winning Mobile App on the Leading Edge
After hitting a homer with its 2019 mobile app redesign, the big bank dealt with 'What next?,' as newcomers like fintechs raced ahead.
How to Get Higher Mobile Banking Scores on Google Play & the App Store
Aiming for 5-star ratings and great reviews has become a mobile banking survival requirement as digital channels become more important.
The Battle for Consumer Attention in the Digital Banking War
Digital banking success — for both neobanks and traditional banks — hinges on factors that create differentiation, a new analysis reveals.
Mobile Is Banking’s Primary Delivery Channel: What Now?
Mobile has risen to be the top channel for 'everyday banking.' In-app connections to humans could further increase the channel's dominance.
12 Must-Have Mobile Banking Features Consumers Expect Now
Consumers want it all, but because no banking provider can match that expectation, here are the most important banking app features to have.
How to Improve the Mobile Banking Customer Experience
Personalization of mobile apps is increasingly expected as consumers grow accustomed to technology that adjusts to them.
Surging Digital Wallet Use Threatens Traditional Credit Card Market
With consumers using digital wallets at a much higher rate, it's critical for banks and other card issuers to remain 'top of wallet.'
Mobile Banking Trends: What’s Hot & What’s Not
Most mobile banking providers cover the basics, but in areas like app-based money management, a few standouts are surrounded by also-rans.
5 Mobile Banking App Pain Points That Must Be Eliminated
Listening to consumer complaints about mobile banking apps is critical when they can easily 'walk' to fintechs and other providers.
5 Popular Fintech App Features Banks Should Add to Mobile Banking
Mobile apps ultimately are about service, not technology. Can yours deliver like Chime, Dave, MoneyLion and HMBradley?
USAA’s Redesigned Mobile App: Customer Experience Insights for Banks
To maintain its legendary customer appeal, the mostly digital USAA must have a great mobile app. Learn how it made a good app even better.
Why Good UX & Strong Security Are Critical in Mobile Banking
No trade-off is needed between good user experience and security in mobile banking. Consumers will abandon overly complex banking apps.
Leveraging QR Codes for Mobile Marketing & Payments in Banking
Use of QR codes in banking is surging, offering new ways to reach banking customers and facilitate payments.
Digital IDs Become More Critical as Online & Mobile Banking Dominate
Rising fraud undermines trust and threatens digital banking progress. Fighting back demands finding the right identity solution.
