
Truist Plays ‘Long Game’ with Gamified Mobile App to Boost Deposits
Truist is gamifying savings and financial education to encourage improvement on both fronts. Here’s the plan for its 'Long Game' mobile app.
Articles about the future of mobile banking, mobile banking apps, and banking in mobile channels like iPhones, Android devices and tablets.
Truist is gamifying savings and financial education to encourage improvement on both fronts. Here’s the plan for its 'Long Game' mobile app.
Is your financial institution offering all the mobile banking features customers expect? And how intuitive is the app for users?
Why bother typing when artificial intelligence will help you navigate your mobile banking app? Though few banks offer this, more will soon.
What's the holdup? And what must banks and credit unions do to finally show better results from their digital marketing efforts? Our research offers some insight.
More fintechs than banks offer mobile apps for children. The apps create long-term loyalty and strengthen the brand to the whole family.
A deep analysis of 25 bank and credit union apps finds they're nearly identical, and that failure to differentiate is a missed opportunity.
Banking apps with adaptable dashboards and the ability to fit consumers' needs on the fly are becoming digital financial fundamentals.
Now that its merger integration is finally behind it, the big U.S. bank is upping its game. Exhibit A: 'Truist Assist,' its all-new chatbot.
After hitting a homer with its 2019 mobile app redesign, the big bank dealt with 'What next?,' as newcomers like fintechs raced ahead.
Aiming for 5-star ratings and great reviews has become a mobile banking survival requirement as digital channels become more important.
Digital banking success — for both neobanks and traditional banks — hinges on factors that create differentiation, a new analysis reveals.
Mobile has risen to be the top channel for 'everyday banking.' In-app connections to humans could further increase the channel's dominance.
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Consumers want it all, but because no banking provider can match that expectation, here are the most important banking app features to have.
Personalization of mobile apps is increasingly expected as consumers grow accustomed to technology that adjusts to them.
With consumers using digital wallets at a much higher rate, it's critical for banks and other card issuers to remain 'top of wallet.'
Most mobile banking providers cover the basics, but in areas like app-based money management, a few standouts are surrounded by also-rans.
Listening to consumer complaints about mobile banking apps is critical when they can easily 'walk' to fintechs and other providers.
Mobile apps ultimately are about service, not technology. Can yours deliver like Chime, Dave, MoneyLion and HMBradley?
To maintain its legendary customer appeal, the mostly digital USAA must have a great mobile app. Learn how it made a good app even better.
No trade-off is needed between good user experience and security in mobile banking. Consumers will abandon overly complex banking apps.
Use of QR codes in banking is surging, offering new ways to reach banking customers and facilitate payments.
Rising fraud undermines trust and threatens digital banking progress. Fighting back demands finding the right identity solution.
Learn how financial institutions are leveraging unique applications of technology and innovation to drive foot traffic and increase engagement within their brick-and-mortar locations.
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