Direct Banking Models May Be Winners in COVID-19 Environment

Traditional banks and credit unions, thrust into a nearly branchless role by coronavirus shutdowns, can learn from new J.D. Power research.

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Coronavirus Insights: Overdraft Idea, Default Early Warning

Pew takes a read on job impact on U.S. families. How to manage contact center overload. Credit union branch impact. A pandemic brand strategy.

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Coronavirus & Bank Marketing: Striking the Right Tone

Now is not the time for banks and credit unions to push products. A veteran marketer says 'selling' must yield to 'helping.'

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Reimagining Banking During and After COVID-19

Given the financial impact of coronavirus, will the banking industry remain as committed to digital transformation as it was before the pandemic?

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Financial Marketers Need Nimble Game Plans for COVID-19 World

Coronavirus atmosphere demands fresh ideas on what bank and credit union marketing should be doing, and judgment for what it shouldn't. Read Article

COVID-19 Highlights Need For Banking To Focus On Financial Wellness

Now is the time for financial institutions to respond with financial wellness strategies that will assist households impacted by COVID-19. Read Article

When Opening Accounts in Branches Becomes Impossible

Banking is essential, but going to a branch should not be. Even before COVID-19, digital account opening was climbing. Now it's a must. Read Article

Neobanks Can’t Fight the COVID-19 ‘Flight to Quality’

Innovative and paying attractive rates, neobanks have depended on investors to subsidize unprofitable operations. The party is over. Read Article

After Coronavirus, Branch Banking Will Be Very Different

Major changes will confront bank and credit union leaders in the near future, including need for efficiency, advisory, and universal bankers. Read Article

How Video Platforms Can Help Banks Cope with COVID Social Distancing

Making virtual contact with 1 or 100 via video platforms can help connect financial institutions to their markets with no coronavirus risks. Read Article

Coronavirus Insights: Shifting Mortgage Picture, Free Tech

Home lending gets pushed and pulled. Brands move dollars to different channels. Credit union awards local gift certificates on Facebook. Read Article

Umpqua’s Human+Digital Platform a Perfect Fit for COVID Challenges

With branch access limited and customer questions swelling, mobile chat with the bank's personal bankers has jumped sharply. Read Article

What the $2 Trillion COVID-19 Relief Law Means for Banking

Third and biggest federal aid package — so far — provides ease for consumer, business and mortgage borrowers & help to banks & credit unions. Read Article

Every Banking Brand Has a Story, But Marketers Must Tell Them Better

Storyteller Matt Luhn learned his craft at Pixar but also created leading-edge commercials. He has lessons for banks and credit unions. Read Article

Coronavirus Insights: Cash Flow Crunch, Digital Banks, Smart PR

Meet consumers' cash flow crunch. Contending with work-from-home challenges. Small banks' offer relief in the form of big-bucks. Read Article

Coronavirus Communication: How Banks Can Take Email to Next Stage

Text-heavy bank advisories will yield to a lighter touch and more empathy. Sending segmented messages to smaller groups will outshine volume. Read Article

Will the Pandemic Catapult Mobile Video Banking Into the Big Time?

Interest in live video banking was warming up prior to coronavirus. Now it's hotter as the technology is used as a branch alternative. Read Article

Social Distancing Gives Branch Appointment Scheduling New Importance

Appointment scheduling apps have come into their own as banks and credit unions seek to manage limited branch visits during COVID-19 crisis. Read Article

Coronavirus Insights: Sports Sponsorships, Post-Crisis Planning

Impact on sports sponsorships. How to handle the video pivot. Q&A from the FDIC. Planning for a world after COVID-19. Read Article

Coronavirus Prompts Loan and Fee Relief from Financial Institutions

Zero or low-rate emergency loans, skip-payments, loan forbearance among aids financial institutions are offering to consumers. Read Article

Three Ways Financial Marketers Can Navigate Pandemic Challenges

The ramifications and difficulties of coping with COVID-19, if handled well, could assist banking to rebuild trust. Marketing's role is key. Read Article

COVID-19 Is Crushing Small Business: Can Banks Move Fast Enough?

Financial institutions are key to helping this vital sector of the economy, and speed is imperative now. Here's what some are doing. Read Article