KeyBank Fighting Megabanks & Big Techs With a ‘Digital-Plus’ Strategy

The big regional bank copes with the mounting competition by investing in its digital lending channel and redefining its branch network.

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Ally Bank Ads Contrast Old Dumb Money Against Clever Digital Options

Consumers spending too much time on banking due to antiquated methods is the target of the latest ads from the nation's largest direct bank.

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Why Bankers Are So Disappointed by the ROI of Marketing Data & Analytics

Better communications and training, versus more marketing technology, could turn things around. Right now, money, and data, are being wasted.

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Four Ways Banks Must Change Before Millennials & Gen Z Will Love You

Despite all the fintech apps, consumers will give more business to traditional institutions if service is personalized, imaginative, trusted.

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Adopting a Strategic Eye for Bank and Credit Union Branch Optimization

4 key steps go into weighing your branch network. Skip any of them and you have an incomplete view of your delivery system's future. Read Article

Now Hiring: Banks & Credit Unions Need Digital Transformation Architects

Creating a hybrid marketing/IT position could help break data and cultural logjams and improve both personalization and customer engagement. Read Article

How Financial Marketers Can Punch Back at ‘Consumer-Friendly’ Neobanks

Enticing 'free banking' offers can't be maintained forever because eventually challenger banks must face market realities. Build your offense now. Read Article

Why Financial Institutions Must Build Long-Term Digital Strategies Now

Banks and credit unions need to reassess how they compete with fintechs and big techs now that 'fast follower' is seen as a failed strategy. Read Article

Truist’s New CMO Has Strong Views on Fintechs and Personalization

Vinoo Vijay, architect of Ally Bank's early marketing and a TD Bank alumnus, will help the SunTrust-BB&T megamerger deliver on its promise. Read Article

Why CMOs in Banking Must Ditch Their Digital Laundry Lists Right Now

Marketers' responsibilities have drastically changed, but their planning hasn't. Adopting a simple matrix and an agile mindset is the key. Read Article

Successful Banking M&A Demands Creative Communication in 5 Key Areas

There’s no such thing as too much communication when executing mergers or acquisitions. That may actually be the key to your success. Read Article

AI Innovation in Banking Is on the Threshold of Significant Advances

Finding the right balance of internal capabilities and outside expertise will be crucial to success and may prompt more fintech acquisitions. Read Article

Rethinking Branch Networks Without Killing Sales or Jeopardizing Growth

'Branch traditionalists' may have gotten more digital channel mojo during the pandemic, but many would happily return to the 'old normal.' Read Article

COVID Lessons Community Financial Institutions Must Apply in 2021

How banks and credit unions responded to the pandemic can help them solve thorny technology, data, leadership and culture challenges. Read Article

COVID Has Given Traditional Banks the Upper Hand: Are They Blowing It?

Trust provides an edge over challenger banks, but things could shift quickly post pandemic, making it critical to have a clear digital plan. Read Article

How Financial Institutions Can Keep Momentum Going in Digital Channels

Five regional banking execs assess ongoing COVID impacts and priorities for financial marketing and digital banking for the year ahead. Read Article

Insights from 9 Global Banking and Fintech Innovation Leaders

Jim Marous distills the innovation wisdom of 9 experts interviewed on the Banking Transformed podcast. Read Article

5 Martech Tools & Trends for Financial Institutions in 2021

From AI to 'no-code' app innovation to ways to deal with data proliferation, marketing technology is a 'when' and 'how,' not an 'if.' Read Article

How Financial Marketers Can Help People Who Don’t Protect Their Data

Digital tools help consumers blunt the impact of cybercrime, yet most are not used. Financial institutions can, and must, alter that dynamic. Read Article

Google Throws Digital Advertising Curveball at Financial Marketers

New targeting restrictions to address potential bias prompt banks, credit unions and their agencies to consider digital ad alternatives. Read Article

How COVIDnomics Is Disrupting the Consumer Lending Outlook

Consumer delinquencies are steady, but some worry that aid programs may mask problems. Small businesses, however, have significant issues. Read Article

6 Points To Consider Before Adding E-Signatures to Your Lending Process

Digital signature technology has been helping banks and credit unions serve people through COVID-19 but are not risk-free. Read Article