
Truist Plays ‘Long Game’ with Gamified Mobile App to Boost Deposits
Truist is gamifying savings and financial education to encourage improvement on both fronts. Here’s the plan for its 'Long Game' mobile app.
Truist is gamifying savings and financial education to encourage improvement on both fronts. Here’s the plan for its 'Long Game' mobile app.
What are the banks that have thrived amid digital transformation doing differently than the laggards? A lot has to do with their talent strategy.
An Oscar-winning documentary filmmaker shows relationships Huntington bankers have with real customers they’ve helped in advertising campaign.
Corporate accounts often take weeks to open, but VAM can make the process faster and easier for banks and their business customers.
A significant evolution of marketing is underway, driven by the availability of 'infinite data,' modern technology and evolving rules.
Explore consumer spending trends from the first quarter of 2023, including a Deep Dive into Digital Payments.
Read More about Primax Payments Pulse: Spring 2023 Spending Report
learn how a fierce commitment to collaboration and a dramastically different approach to vendor/customer relationship built a business digital banking solution not for just today, but the future as well.
Read More about Build Dramastically Better Digital Business Banking
Video storytelling can create brand awareness and raise customer engagement, but is an underutilized tactic if used effectively. Set yourself apart and grow your brand and prospects.
Read More about Video Boosts Engagement & Increases Brand Awareness
Just as credit card rates hit a record high, here comes TD Clear, the first U.S. credit card that charges no interest and no late fees.
Great customer service is key for direct banks and neobanks, but they often fall short. This creates an opening for traditional players that launch digital brands.
A survey of small business owners points to opportunities for banks and credit unions to deepen these relationships. One immediate priority should be more communication.
Is your financial institution offering all the mobile banking features customers expect? And how intuitive is the app for users?
Dimon torpedoes conventional thinking about bank leadership — and reveals when he'll know it's time to go.
Holding on to customers will get harder as the economy keeps shifting and people shop around more aggressively. Here are tips for retention.
This South Texas credit union aims to ‘rally’ the community and make the point that membership isn’t as restricted as its former name implied.
A Massachusetts community bank puts a creative twist on savings accounts — and offers 5% interest! — to reel in young people and make them lifelong customers.
Learn how KTVA Credit Union modernized its indirect lending process with Origence, and discover what keeps this partnership strong over 20 years later.
Read More about Achieving indirect lending success—a real-life example…
49% of small businesses surveyed would like more sophisticated banking capabilities. Learn how to attract and retain these clients with insights from Aite-Novarica's report.
Read More about The Secret to Keeping Business Clients? Deliver Value
Time to feast.
Stop wondering how other banks and credit unions are using generative AI tools like ChatGPT and start experimenting — because prompt engineering is our destiny.
Startling data shared at investor day shows why the nation’s biggest bank loves both bricks and clicks. Next test: How Chase absorbs First Republic.
Credit card transactors have different spending habits and lifestyles than credit revolvers. Here's how marketers can use these insights.
Inflation is wearing on consumers, who are buying groceries on buy now, pay later plans & hiding cash in the fridge. Yet small splurges rise.
CFOs have the best combination of opportunity and ability to lead digital banking transformation efforts and guide better decisions.
Recent turmoil in the banking sector has accelerated the need for companies industrywide to boost their data and analytics capabilities.
For the first time in 40 years, banks must factor sustained inflation into their consumer credit strategy.
With artificial intelligence tools like ChatGPT, financial institutions see potential to improve the customer experience. But how far can they take it?
Fintechs cultivate personal loan borrowers as long-term banking prospects. Can banks and credit unions compete?
For many community banks and credit unions, finding the right CRM system can feel like boiling the ocean. Where should they start?
Follow 'Know Your Vendor' Guidelines and seamlessly increase your ROI by working with a compliant vendor with extensive industry experience.
Read More about How To Safely Increase Revenue with Third-Party Vendors