Community Bank Builds Future on ‘Banking as a Service’ & Google Plex

21 deals with neobanks and fintechs like Aspiration, Ellevest and Greenwood sent a community bank down an unexpected (and profitable) path.

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What CFPB Data Sharing Rule Would Mean For Financial Institutions

It's taken over ten years, but the CFPB may help consumers gain the right to access — and share — all their own financial data.

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Fintech Lenders Stumble While Banks and Credit Unions Gain

Traditional institutions exploited holes in fintechs' consumer lending model, especially relating to service. But technology is still key.

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Top 5 Mistakes Financial Marketers Make With Advertising Agencies 

From underbudgeting to having fuzzy goals, banks and credit unions waste time and money with outside experts. But the marriage can be saved.

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7 Mistakes Financial Institutions Make With Digital Signage

Digital signs should improve in-branch marketing, communications and customer experience. But do they? Here's how to avoid common pitfalls. Read Article

Five Ways to Stimulate Increased Debit Card Usage

Marketing can't be a daily core dump of features, but the frequency of promotional messages consumers will accept is higher than you'd think. Read Article

Blueprint for Building a Powerful Banking Brand

Brand decisions are not easy and banks and credit unions often put them off. But by following three steps, the path to success becomes clear. Read Article

3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks

You don't have to be an agile start-up to put these challenger bank approaches to use. The key is in the execution, which must be consistent. Read Article

Obsessing Over Younger People Kills Financial Marketers’ Opportunities

Banks and credit unions can't treat generational traits as the final word in how to serve consumers. Try looking at who heads the households. Read Article

Legacy Financial Institutions Losing The Battle For Consumer Trust

Financial institutions must rebuild organizational structures and internal processes to enhance the customer experience. Read Article

Will Long-Term Effects of Deposit Surplus Speed Banking Consolidation?

A situation few predicted has financial institutions large and small scrambling to manage a historic imbalance between loans and deposits. Read Article

Zelle Stretches Far Past P2P Payments to ‘Digital Cash’ Role

Fast-growing payments app remains an option for banks and credit unions only. Players using banking-as-a-service programs aren't eligible. Read Article

Verizon Infiltrates Banking with Neobank-Like Strategy

The latest big company to enter banking targets 8-17 year-olds to lock-in Gen Z (and their parents) as they establish financial habits. Read Article

Three Essentials to Creating a High-Performing Branch Network

Branch network optimization is complex, but done correctly by harnessing data and customer experience research, it is highly rewarding. Read Article

Overdraft Fees: Will Big Banks Ditch Them for Good?

Regionals' attitudes on overdraft are changing, though megabanks don't appear to be there yet. Digital technology is providing new options. Read Article

The 6-Step Survival Guide to Digital Banking Transformation

The key to digital banking survival will be the ability to transform to a new digital reality with a foundation of data and analytics. Read Article

Gen Z Craves Good Tech From Banks+Credit Unions, Not Neobanks

The industry assumes Gen Z will only be attracted to fintechs, but they still have a soft spot for traditional banking providers. Read Article

Why Banks Must Be Ready for a ‘Less-Cash’ (But Not Cashless) Future

Don't toss out your currency-counting machines yet. Use of cash, that decidedly old-school form of payment, is seeing new signs of life. Read Article

4 Fast Fixes to Improve Your Financial Institution’s CX

By focusing on four primary channels, financial marketers can create better customer experiences and increase profitability. Read Article

Targeting Strategic Segments to Acquire Account Holders & Grow Revenue

Effective marketing should be powered by data and insights. But without a useful insights program, where do financial institutions start? Read Article

Getting Really Agile at Digital Transformation (Instead of Faking It)

Making an institution innovation friendly requires a real change of heart and practices, not just a week at 'agility camp.' Read Article

Chatbots, Live Chat, Video, Virtual Assistants: Which One Wins?

Consumer use of these new digital channels is climbing and satisfaction overall is high for some of them, but key differences remain. Read Article