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Article Image: Truist Plays ‘Long Game’ with Gamified Mobile App to Boost Deposits

Truist Plays ‘Long Game’ with Gamified Mobile App to Boost Deposits

Truist is gamifying savings and financial education to encourage improvement on both fronts. Here’s the plan for its 'Long Game' mobile app.

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Article Image: Digital Leaders Differ from Other Banks in Talent Strategy, Research Shows

Digital Leaders Differ from Other Banks in Talent Strategy, Research Shows

What are the banks that have thrived amid digital transformation doing differently than the laggards? A lot has to do with their talent strategy.

Article Image: Reviving Customer Testimonials with Flair in Huntington Bank’s Ad Campaign

Reviving Customer Testimonials with Flair in Huntington Bank’s Ad Campaign

An Oscar-winning documentary filmmaker shows relationships Huntington bankers have with real customers they’ve helped in advertising campaign.

Article Image: Virtual Account Management Is Catching On with Corporate Customers

Virtual Account Management Is Catching On with Corporate Customers

Corporate accounts often take weeks to open, but VAM can make the process faster and easier for banks and their business customers.

Article Image: Marketing in a World of ‘Infinite Data’

Marketing in a World of ‘Infinite Data’

A significant evolution of marketing is underway, driven by the availability of 'infinite data,' modern technology and evolving rules.

Paymentus | More Than Bill Pay — Total Financial Obligation Management
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Image for Primax Payments Pulse: Spring 2023 Spending Report

Primax Payments Pulse: Spring 2023 Spending Report

Explore consumer spending trends from the first quarter of 2023, including a Deep Dive into Digital Payments.

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Build Dramastically Better Digital Business Banking

learn how a fierce commitment to collaboration and a dramastically different approach to vendor/customer relationship built a business digital banking solution not for just today, but the future as well.

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Image for Video Boosts Engagement & Increases Brand Awareness

Video Boosts Engagement & Increases Brand Awareness

Video storytelling can create brand awareness and raise customer engagement, but is an underutilized tactic if used effectively. Set yourself apart and grow your brand and prospects.

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Article Image: TD Bank’s No-Interest Credit Card: Niche Product or Trendsetter?

TD Bank’s No-Interest Credit Card: Niche Product or Trendsetter?

Just as credit card rates hit a record high, here comes TD Clear, the first U.S. credit card that charges no interest and no late fees.

Article Image: What Does It Take to Attract Deposits with a Digital-Only Bank Brand?

What Does It Take to Attract Deposits with a Digital-Only Bank Brand?

Great customer service is key for direct banks and neobanks, but they often fall short. This creates an opening for traditional players that launch digital brands.

Article Image: How Small Business Owners Size Up Their Banking Relationships and the Economy

How Small Business Owners Size Up Their Banking Relationships and the Economy

A survey of small business owners points to opportunities for banks and credit unions to deepen these relationships. One immediate priority should be more communication.

Article Image: The Top 15 Features People Want in Their Mobile Banking App

The Top 15 Features People Want in Their Mobile Banking App

Is your financial institution offering all the mobile banking features customers expect? And how intuitive is the app for users?

Article Image: JPMorgan Chase’s Jamie Dimon: What It Takes to Be an Effective Banking Leader

JPMorgan Chase’s Jamie Dimon: What It Takes to Be an Effective Banking Leader

Dimon torpedoes conventional thinking about bank leadership — and reveals when he'll know it's time to go.

Article Image: If You Are Going to Bank on Customer Loyalty, Return the Loyalty

If You Are Going to Bank on Customer Loyalty, Return the Loyalty

Holding on to customers will get harder as the economy keeps shifting and people shop around more aggressively. Here are tips for retention.

Article Image: Rally Credit Union’s Rebranding Campaign Plays on Its New Name

Rally Credit Union’s Rebranding Campaign Plays on Its New Name

This South Texas credit union aims to ‘rally’ the community and make the point that membership isn’t as restricted as its former name implied.

Article Image: Unique Youth Savings Account Aims to Hook Gen Z and Gen Alpha on This Bank

Unique Youth Savings Account Aims to Hook Gen Z and Gen Alpha on This Bank

A Massachusetts community bank puts a creative twist on savings accounts — and offers 5% interest! — to reel in young people and make them lifelong customers.

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Image for Achieving indirect lending success—a real-life example…

Achieving indirect lending success—a real-life example…

Learn how KTVA Credit Union modernized its indirect lending process with Origence, and discover what keeps this partnership strong over 20 years later.

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Image for The Secret to Keeping Business Clients? Deliver Value

The Secret to Keeping Business Clients? Deliver Value

49% of small businesses surveyed would like more sophisticated banking capabilities. Learn how to attract and retain these clients with insights from Aite-Novarica's report.

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Economic Slowdowns Leave Lunch on the Table

Time to feast.

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Failing to Experiment With AI Tools Like ChatGPT Is An Inexcusable Mistake

Stop wondering how other banks and credit unions are using generative AI tools like ChatGPT and start experimenting — because prompt engineering is our destiny.

JPMorgan Chase Defends Contrarian Branch Strategy as Deposit-Gathering Machine

Startling data shared at investor day shows why the nation’s biggest bank loves both bricks and clicks. Next test: How Chase absorbs First Republic.

Credit Card Revolvers vs. Transactors: Understanding Their Behavior to Optimize Marketing Strategies

Credit card transactors have different spending habits and lifestyles than credit revolvers. Here's how marketers can use these insights.

Inflation Is Changing People’s Money Habits: 7 Studies Show the Trends

Inflation is wearing on consumers, who are buying groceries on buy now, pay later plans & hiding cash in the fridge. Yet small splurges rise.

Digital Transformation Success Demands CFO’s Evolution

CFOs have the best combination of opportunity and ability to lead digital banking transformation efforts and guide better decisions.

What’s Next in Digital Transformation: Data-Driven Decision-Making

Recent turmoil in the banking sector has accelerated the need for companies industrywide to boost their data and analytics capabilities.

What Bankers Need to Know About Higher Credit Card Spending & Consumer Debt

For the first time in 40 years, banks must factor sustained inflation into their consumer credit strategy.

Customer Service in the Age of ChatGPT: Don’t Take AI Too Far in the Call Center

With artificial intelligence tools like ChatGPT, financial institutions see potential to improve the customer experience. But how far can they take it?

Personal Loans Are a Growth Area with Cross-Sell Opportunities

Fintechs cultivate personal loan borrowers as long-term banking prospects. Can banks and credit unions compete?

How to Find the Right CRM System and Make the Most of It

For many community banks and credit unions, finding the right CRM system can feel like boiling the ocean. Where should they start?

MeridianLink | 3 Ways To Avoid Application Abandonment
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Image for How To Safely Increase Revenue with Third-Party Vendors

How To Safely Increase Revenue with Third-Party Vendors

Follow 'Know Your Vendor' Guidelines and seamlessly increase your ROI by working with a compliant vendor with extensive industry experience.

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