The Psychology of Personalization in Banking

To build a strong individual experience, it is important to understand the psychology of personalization. Read article

Banking By Bot: Are Chatbots Better Than Real People?

Consumers may prefer dealing with humans for now, but chatbots could become their first choice as the technology quickly improves. Read article

Are Your Bank’s Branches Too Small to Survive?

One quarter of all branches in the banking industry are below breakeven, and half of these will never be profitable. Read article

Digital Banking Providers Need to Get Out of The Way

As the industry moves towards an open banking model, financial institutions should demand more from their digital banking providers. Read article

Mobile Video Banking Ready to Rock: Insights From Early Adopters

What pioneers can tell you about their experience with mobile video banking solutions may surprise you. Here's what you can learn. Read article

Digital Banking Engagement Requires Giving Consumers More Control

To build mobile banking usage, financial institutions need to give consumers more tools with push-button convenience right at their fingertips. Read article

Help Wanted: Trends Reshaping Financial Marketing Departments Today

Marketing pros in the banking sector sum up the state of their craft, and reveal what it takes to succeed today. Read article

Financial Institutions Need Digital Banking Solutions, Not Branches

Banks and credit unions must improve digital solutions first, before determining how much more they should invest in branch technologies. Read article

Cognitive Banking Requires Culture of Imagination, Not Incremental Steps

At the core of the future of banking is the ability to collect and analyze data while deploying personalized solutions that improve the consumer experience. Read article

Around The Web

Win Over Customers by Getting Personal in Marketing

It’s important that financial institutions begin to anticipate customers unique needs by leveraging data analytics. Learn how unlocking data delivered 8x ROI for a regional bank.

Reasons Consumers Switch Financial Institutions (It’s Not What You Think)

While quality, convenience, and cost are still the top reasons why consumers switch financial institutions, there were some surprising findings. Learn more.

Proactive Compliance: Expect It From Your Digital Banking Provider

Ensure your digital banking provider has a hands-on approach to compliance and due diligence. Read our blog post to learn to ask the right questions.

Download the 2018 State of Digital Growth Quick Report Today

Assess, benchmark, and maximize your financial brand's digital marketing potential with early findings in the fifth annual State of Digital Growth Study.

9 Neuromarketing Tactics All Marketers Should Be Using

95% of purchase decisions take place in the subconscious – reach your customers utilizing these 9 strategies.

5 Ways to Acquire New Accounts to Meet Annual Goals

Discover five successful marketing tactics that can be developed and deployed quickly to build accounts and balances.

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