Data is at the core of digital customer experiences, but many financial institutions cannot access good quality information in real-time.
The big regional bank copes with the mounting competition by investing in its digital lending channel and redefining its branch network.
Consumers spending too much time on banking due to antiquated methods is the target of the latest ads from the nation's largest direct bank.
Better communications and training, versus more marketing technology, could turn things around. Right now, money, and data, are being wasted.
Despite all the fintech apps, consumers will give more business to traditional institutions if service is personalized, imaginative, trusted.
4 key steps go into weighing your branch network. Skip any of them and you have an incomplete view of your delivery system's future. Read Article
Creating a hybrid marketing/IT position could help break data and cultural logjams and improve both personalization and customer engagement. Read Article
Enticing 'free banking' offers can't be maintained forever because eventually challenger banks must face market realities. Build your offense now. Read Article
Banks and credit unions need to reassess how they compete with fintechs and big techs now that 'fast follower' is seen as a failed strategy. Read Article
Vinoo Vijay, architect of Ally Bank's early marketing and a TD Bank alumnus, will help the SunTrust-BB&T megamerger deliver on its promise. Read Article
Marketers' responsibilities have drastically changed, but their planning hasn't. Adopting a simple matrix and an agile mindset is the key. Read Article
There’s no such thing as too much communication when executing mergers or acquisitions. That may actually be the key to your success. Read Article
Finding the right balance of internal capabilities and outside expertise will be crucial to success and may prompt more fintech acquisitions. Read Article
'Branch traditionalists' may have gotten more digital channel mojo during the pandemic, but many would happily return to the 'old normal.' Read Article
How banks and credit unions responded to the pandemic can help them solve thorny technology, data, leadership and culture challenges. Read Article
Trust provides an edge over challenger banks, but things could shift quickly post pandemic, making it critical to have a clear digital plan. Read Article
Five regional banking execs assess ongoing COVID impacts and priorities for financial marketing and digital banking for the year ahead. Read Article
Jim Marous distills the innovation wisdom of 9 experts interviewed on the Banking Transformed podcast. Read Article
From AI to 'no-code' app innovation to ways to deal with data proliferation, marketing technology is a 'when' and 'how,' not an 'if.' Read Article
Digital tools help consumers blunt the impact of cybercrime, yet most are not used. Financial institutions can, and must, alter that dynamic. Read Article
New targeting restrictions to address potential bias prompt banks, credit unions and their agencies to consider digital ad alternatives. Read Article
Consumer delinquencies are steady, but some worry that aid programs may mask problems. Small businesses, however, have significant issues. Read Article
Digital signature technology has been helping banks and credit unions serve people through COVID-19 but are not risk-free. Read Article