The Marketing Strategy Behind Truist’s High-Wire Logo Reveal
Undeterred by the scorn heaped on its name, Truist sticks to its guns and adds a slick new logo. Here's what marketers think of the effort.
Why Most Digital Banking Transformation Efforts Have Stalled
According to the Digital Banking Report, achieving the most optimal results from digital banking transformation efforts requires top-level support and a broad-based perspective of change.
Top 100 Banks Using Social Media for the Fourth Quarter of 2019
The top 100 banks using Facebook, Twitter and YouTube ranked by their overall social media community through the fourth quarter of 2019.
Top 100 Credit Unions Using Social Media for the Fourth Quarter of 2019
The top 100 credit unions using Facebook, Twitter and YouTube ranked by their overall social media community through the fourth quarter of 2019.
Pivotal Identity Trends That will Reshape Payments and Retail Banking
Forces are in play that could shift the balance of power in financial services to payment networks. Consumer identity is the key factor.
4 Ways to Improve Borrower Experience to Meet Fintech Challenges
Targeted personal credit offers plus approaches tapping the best in digital lending technology will keep banks and credit unions in the game. Read Article
The State of Digital Banking Transformation
Digital Banking Report research shows that digital transformation is not mature at most financial institutions, impacting competitiveness in an evolving digital economy. Read Article
Unlocking Siloed CX Data Vital for Banking Providers to Beat Fintechs
Many customer experience projects exist in banks and credit unions, but few use the data strategically. That oversight could be costly. Read Article
Trends in Video/Audio Marketing: What Financial Institutions Must Know
Connected TV, digital audio options and the exploding podcasts field all give banks and credit unions fresh ways to send marketing messages. Read Article
Top 100 Banks on Facebook for the Fourth Quarter of 2019
The top 100 banks on Facebook ranked by their total number of 'Likes' through the fourth quarter of 2019. Read Article
Top 100 Credit Unions on Facebook for the Fourth Quarter of 2019
The top 100 credit unions on Facebook ranked by their total number of 'Likes' through the fourth quarter of 2019. Read Article
Top 100 Banks On Twitter for the Fourth Quarter of 2019
The top 100 banks on Twitter ranked by the total number of their Followers through the fourth quarter of 2019. Read Article
Top 100 Credit Unions On Twitter for the Fourth Quarter of 2019
The top 100 credit unions on Twitter ranked by the total number of their Followers through the fourth quarter of 2019. Read Article
Top 100 Banks on YouTube for the Fourth Quarter of 2019
The top 100 banks on YouTube ranked by the total number of all-time video views they generated through the fourth quarter of 2019. Read Article
Top 100 Credit Unions on YouTube for the Fourth Quarter of 2019
The top 100 credit unions on YouTube ranked by the total number of all-time video views they generated through the fourth quarter of 2019. Read Article
Most Banks & Credit Unions Are Their Own Worst Competition
Digital innovation hinges not on worrying over fintech, big tech and smarter banking competitors but on continually improving products. Read Article
The Future of Banking Has Arrived
The future of banking already exists in China where customer insights, technology and experiences intersect for better experiences and greater financial inclusion. Read Article
Banks & Credit Unions Facing Mortgage Headwinds With Millennials
Young adults are desperate for houses, but the numbers don't pencil out for lenders. Will financial marketers figure it out before fintechs? Read Article
How Personalization Strategies Can Backfire on Financial Marketers
No strategy, poor execution and even 'algorithmic hacking' can doom banking efforts to personalize marketing via artificial intelligence. Read Article
Nontraditional Credit Data Could Bring Loans to More Consumers
'Alternative credit data,' plus a growing role for artificial intelligence, starts redefining what good credit looks like. But is it safe? Read Article
‘Branch Deserts’ Hurt Key Markets Even in Mobile Banking Era
Digital banking keeps making strides but research demonstrates that staffed financial institution branches make a difference to communities. Read Article
Three Ways to Be Sure You Aren’t Being Overcharged by Your Ad Agency
With so much complexity in advertising channels and pricing, bank and credit union marketers must put controls in place for 'unbilled media'. Read Article
Financial Institutions Must Rethink Digital Delivery in the Next Decade
Banks and credit unions need to evaluate their current distribution strategy to determine if building a separate digital bank is the best option. Read Article