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The Financial Brand
Article Image: Credit Cards Evolve Toward All-Purpose Financial Services Accounts

Credit Cards Evolve Toward All-Purpose Financial Services Accounts

Personal loans & BNPL can increasingly be accessed via card accounts —one of several trends reshaping how consumers use this banking product.

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Article Image: Where Are Bank-Fintech Relationships Headed?

Where Are Bank-Fintech Relationships Headed?

Fintech cooperation is growing, but look out for 'community fintechs.' And 'embedded fintech' could outshine 'embedded banking.'

Article Image: Where to Look for Value in the Fintech Wreckage

Where to Look for Value in the Fintech Wreckage

Fintech lenders, payment specialists and neobanks could make attractive acquisitions. But it's bank buyer beware, not an M&A spree.

Article Image: How Banks and Credit Unions Make Pricey Super Bowl Advertising Pay Off

How Banks and Credit Unions Make Pricey Super Bowl Advertising Pay Off

In using the Super Bowl as a marketing platform, banks and credit unions favor regional ads and social media campiagns — with good reason.

Article Image: The Power of Data Democratization in Banking

The Power of Data Democratization in Banking

Banking organizations are using technology to break down data silos, improve data quality, and deliver insights for a broader array of staff.

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Why Creating A Seamless Customer Experience is Crucial for Banks

SLD’s latest financial study looks at why the current financial strategy of closing bank branches isn’t working for customers and how to fix it.

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Image for Banking Transformed Podcast with Jim Marous

Banking Transformed Podcast with Jim Marous

Listen to the brightest minds in the banking and business world and get ready to embrace change, take risks and disrupt yourself and your organization.

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Image for The 4 Letter Word Financial Marketers Need to Use in 2023

The 4 Letter Word Financial Marketers Need to Use in 2023

Learn how marketers, and those with limited IT skills, can find, consolidate, track and leverage data to enhance CX.

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Article Image: How U.S. Bank’s Innovation Team Gets a Read on the Future for Ideas to Incubate

How U.S. Bank’s Innovation Team Gets a Read on the Future for Ideas to Incubate

What’s it like when innovation leaders take a field trip? Turns out, futuristic gadgets at the Consumer Electronics Show get their own wheels spinning.

Article Image: Four Ways Banks Sabotage the Onboarding Process (And How To Fix It)

Four Ways Banks Sabotage the Onboarding Process (And How To Fix It)

One in four applicants drops out while signing up for banking services. Address these top pain points to increase sales.

Article Image: Digital Banking Readiness Is Top Priority in 2023

Digital Banking Readiness Is Top Priority in 2023

Enhancing customer experiences via development of AI, blockchain, and cloud computing are key parts of digital banking improvement.

Article Image: Embedded Finance Fuels Growth in Choppy Economy —  Here’s How to Start

Embedded Finance Fuels Growth in Choppy Economy — Here’s How to Start

As an 'invisible' partner to nonbanks and fintechs that want to help customers with their financial needs, your bank gains new places to offer its services. A McKinsey expert lays out an action plan.

Article Image: 3 Ways Marketing Needs to Pivot in a Recession

3 Ways Marketing Needs to Pivot in a Recession

Want to improve the return on marketing investments? Tap into these three trends to strengthen connections with consumers in uncertain times.

Article Image: How Auto Lenders Can Help the Growing Ranks of Troubled Borrowers

How Auto Lenders Can Help the Growing Ranks of Troubled Borrowers

Car buyers are struggling even more than current delinquencies suggest, J.D. Power research shows. Lenders must proactively offer solutions.

Article Image: Deposit Armageddon or Opportunity? How Banks Can Thrive In A Rate War

Deposit Armageddon or Opportunity? How Banks Can Thrive In A Rate War

Financial institutions must use relationship banking to retain depositors now. Relationships are the antidote to price competition.

Article Image: 2023 Consumer Loan Trends: High Demand, Rising Delinquencies

2023 Consumer Loan Trends: High Demand, Rising Delinquencies

Get a detailed overview of the credit card, personal loan and home equity sectors in 2023 and find out how big banks view these opportunities.

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Delivering on Digital: 3 Phases to Better, Faster CX

Evaluate your current digital experience and, using a three-step process, aid in determining where you’re leading and where you have gaps.

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Find That Right Hook

Aggressive ad strategies for loan & deposit growth

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Supporting Your Communities During a Financial Downturn

Learn how educating students can improve communities and built more financially capable, resilient consumers.

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Banks Seek Digital Transformation Via Fintech Collaborations

Fintechs and third-party solution providers are speeding the development of new business models in banking through collaborative innovation.

Bill Pay: How to Revive Digital Banking’s Neglected Product

Online bill payments are rising. Banks and credit unions should make this service — which drives loyalty — central to customer interactions.

Digital Wallets Could Cost Banks Billions in Lost Payments Income

Banks must adapt as consumer payments habits change or face a big revenue hit. But how can they counter digital wallets from PayPal and Apple?

Top Retail Banking Trends and Priorities for 2023

Banking trends and priorities for 2023 from financial services and business leaders, as well as financial institutions from around the world.

Did CFPB Hit Wells Fargo Harder in Its Reputation Than Its Wallet?

Is the battering over for Wells Fargo? What lessons can banks learn about rebuilding a brand from its ongoing repair efforts?

How Banks Can Avoid Losing Small-Business Loans to Fintechs

Fighting back against nonbanks like LendingClub and Funding Circle means adopting some of their digital tactics. But the benefits are many.

62 Digital Marketing Statistics Every Financial Marketer Should Know

Digital ads play a pivotal role in bank marketing. Here are 62 digital marketing statistics shaping mobile and digital marketing strategies.

Use Behavioral Science for an Edge in Acquiring Bank Customers

Bank marketers track customer behavior, but seldom consider its root causes. Once they have that knowledge, simple steps will lead to growth.

A Few Simple Tweaks to Banking Websites Can Increase Sales

'Visual content' techniques help improve digital sales of banking products by reducing clutter and confusion for consumers.

2023 Forecast: Auto Lending Will Rev Up — But at a Price

As inventories bounce back, pent-up consumer demand will get auto lending revving. But a likely recession will hurt credit performance.

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Image for Using Behavioral Insights for a Competitive Edge in Digital Banking

Using Behavioral Insights for a Competitive Edge in Digital Banking

Learn the common pitfalls that generate negative UX, the identification of friction points and how to produce opportunities for better digital journeys.

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