It’s Time to Rethink Innovation, Leadership and Marketing in Financial Services
At a time of digital transformation in banking, innovation, leadership and marketing must be rethought and applied in a way not done in the past. Read More
Financial Marketers Staggered by Facebook’s Radical Ad Rule Changes
Social media giant's settlement puts many financial services campaigns into a special category that limits bank and credit union targeting. Read More
Maturing Fintech Firms Use Enhanced Data To Threaten Legacy Banks
Many of the most successful fintech firms are using data and modern technology to gain scale and brand awareness to be considered formidable competition. Read More
Critical Martech Priorities in Retail Banking for 2020
Putting together the right marketing technology for banks and credit unions calls for careful planning and putting the best people in charge. Read More
Regional Bank’s Low-Cost Retention Campaign Maxes Marketing ROI
TCF Bank shares details of how it took a successful 'thank-you' promotion and almost doubled customer participation by tweaking the approach. Read More
Will Rebranding Land Your Financial Institution in Court?
Fresh names, logos, looks and even colors can infringe on other financial institutions' trademark rights. Awareness of the risks is Step 1. Read More
Open Banking Scares Consumers, But They Want What APIs Can Deliver
Sharing their personal data is what troubles people. To move forward with personalization, banks and credit unions must address this concern. Read More
Tapping the Power of Preapproved Offers in Financial Marketing
Common practice with existing customers using direct mail can be successfully adapted for prospects, when done digitally. Read More
The Financial Marketer’s Guide to Surviving Budgeting Season
Not getting next year's resources gutted means showing Marketing's worth to your bank or credit union leaders. Building in flexibility helps. Read More
What’s It Takes to Create a Hyper-Relevant Financial Institution
Without a modern marketing function driving customer experience, banks and credit unions will struggle to hold consumers' trust and loyalty. Read More
Transforming Branches into Advice Centers: The Long Road Ahead
Many retail bankers see branches' role becoming mainly advisory. However, a big gap exists between that expectation and the readiness for it. Read More
How Smaller Financial Institutions Can Win the Mobile Banking Arms Race
The future of mobile banking competitiveness will not be based on quantity of capabilities, but on the quality of mobile advice. Read More