The Financial Brand

In fact, banks under $1 billion saw a tiny rise in deposits. Megabanks saw the most erosion but say retail deposits are mostly stable.

Bank marketers track consumer behavior, but seldom consider its root causes. Once they have that knowledge, simple steps will lead to growth.

In a recession, the need for better loan decisioning is crucial, both for risk control and to meet expectations for instant credit decisions.

The institution is eight months into a huge gamble based on a deep analysis of customer data. Here's why they believe they'll win.

The old way of developing products and services no longer works. Banks must search out learning opportunities through industry events.

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Addressing increased financial stress has moved ahead of speed and efficiency as a driver of customer satisfaction with banking providers.

More than 300 bankers weighed in on branch technology and service trends covering ITMs, tablets, cash recyclers and use of universal bankers.

Banks and credit unions face fierce hiring competition. Focusing on five key factors will help them attract Gen Z and Millennial talent.

Consumers and businesses are inching closer to a cashless world. Closer, but not all the way, and that presents some challenges for banks.

The risks of climate-related missteps in banking are growing, and more CSOs are being named. But their role isn't always well defined.

Fintechs brought small businesses fast digital credit decisions. Now technology & better understanding of today's market can help banks win.

Fintech firms like Klarna, Affirm and PayPal face a brand-new regulatory regime for buy now, pay later plans as bureau clamps down.

Economic stress is changing consumer psychology about money. Here are three marketing tactics banks can use to win consumer confidence.

The head of the bank-owned P2P payments app says QR code business payments are hot now, and responds to Zelle's high-profile fraud issues.

New Bank of America research dives into the top Gen Z financial trends and concerns banks and credit unions should begin planning for.

Quantifying business outcomes isn’t enough. Financial marketers must communicate results in language all stakeholders will understand.

The growing trend erodes productivity and impedes strategy. Bankers can change that, but be fair and clear or you’ll make things worse.

Marygold & Co. blends banking as a service, investment firm heritage and tech to appeal to 'High Earner, Not Rich Yet' prospects.

Loan growth is a hot topic right now as financial institutions struggle to keep up with the impact of inflation and digital competition.

Credit card reward points, historically limited to specific purchases, are becoming a type of currency, a trend that could boost card usage.

Think you can’t match Bank of America's marketing? Think again. Texting to get online reviews can put your bank at the top in Google Maps.

Investing in digital banking transformation, especially during periods of economic uncertainty, is vital for banks fighting for survival.

After battling to obtain a national bank charter, Varo Bank was forced to contend with Covid, soaring inflation, and an impending recession.