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Article Image: Do Banks That Outspend Their Peers on Marketing Grow Faster?

Do Banks That Outspend Their Peers on Marketing Grow Faster?

Banks ramped up their marketing after the pandemic. Here’s how it paid off, with data to benchmark whether your budget and your results are keeping pace.

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Article Image: How CMOs Can Maximize Their Marketing Budgets & Prevent Cuts

How CMOs Can Maximize Their Marketing Budgets & Prevent Cuts

Marketing budgets in financial services shrunk considerably in 2023, a Gartner survey shows. Here's what CMOs can do to avoid being a cost-cutting target again.

Article Image: The Future of Value: Rethinking Banking in an Era Beyond Money

The Future of Value: Rethinking Banking in an Era Beyond Money

As banking becomes embedded in digital ecosystems, financial institutions must evolve from monetary exchange to enabling value transfer models.

Article Image: Gallery: The Best Annual Reports from Banks and Credit Unions

Gallery: The Best Annual Reports from Banks and Credit Unions

Many banks and credit unions showcase their story in glossy annual reports — print, digital and even interactive. Here are two dozen that stand out.

Article Image: What Bankers Should Know About the Alarm Over Brokered Deposits

What Bankers Should Know About the Alarm Over Brokered Deposits

The debate about banks' use of brokered deposits is missing some important context. Don't let the alarmists derail prudent use of this important funding tool.

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Here’s Why We’re Anti-Persona

Well, sort of.

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Image for Celent Report: Become a Challenger in Small Business Banking

Celent Report: Become a Challenger in Small Business Banking

Challenge the small business banking paradigm by leveraging analytics tools like Apiture’s Business Insights. Use this report to help you stand out from the competition.

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Image for Elevate CX with AustinAI: The Premier Chatbot for Banking

Elevate CX with AustinAI: The Premier Chatbot for Banking

Leveraging generative AI and real-life human training, Austin AI can help your financial institution provide instant support, answer FAQs, improve hiring, and more. See how.

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Article Image: How Fifth Third Is Delivering on the Promise of Digital Transformation

How Fifth Third Is Delivering on the Promise of Digital Transformation

While every financial institution talks about digital transformation, the process is never easy. Melding modern solutions with legacy processes requires focus and support throughout the institution.

Article Image: How Banks and Fintechs Can Get the Best Results from Their Partnerships

How Banks and Fintechs Can Get the Best Results from Their Partnerships

Bank and fintech leaders share advice on what makes for an effective collaboration with strong results. Both sides have a lot to gain.

Article Image: PNC, TD and BMO Adopt Earned Wage Access – Should Smaller Banks Step Up Too?

PNC, TD and BMO Adopt Earned Wage Access – Should Smaller Banks Step Up Too?

Earned wage access programs can deepen ties with business customers, which value the service as an employee retention tool.

Article Image: Could ‘Amazon One’ Palm Payments Get The Upper Hand Over Digital Wallets?

Could ‘Amazon One’ Palm Payments Get The Upper Hand Over Digital Wallets?

Amazon One, the retailing giant's payment bet, raises the question: Do people need digital wallets when they can pay with the ultimate wearable — their hand?

Article Image: Unleashing the Power of Generative AI: Three Use Cases for Payments

Unleashing the Power of Generative AI: Three Use Cases for Payments

Financial services companies have long used AI to enhance products and combat fraud, but large-language models are a game-changer. This generative AI primer is for payments execs.

Article Image: Banking Leaders Must Master the Art of Storytelling with Data

Banking Leaders Must Master the Art of Storytelling with Data

Too many numbers can overwhelm people. Instead of spreadsheets, use data-driven stories to convey complex details in a more relatable way.

Article Image: Paze Digital Wallet Launch Delayed Until Early 2024 – Here’s the New Plan

Paze Digital Wallet Launch Delayed Until Early 2024 – Here’s the New Plan

Whatever happened to Paze, which was supposed to roll out in time for the 2023 holiday shopping season? Get a detailed look at what's ahead for the big banks' digital wallet.

Article Image: How Fintechs Can Survive (and Thrive) In Disrupted Times

How Fintechs Can Survive (and Thrive) In Disrupted Times

New fintech investment has slowed and founders are feeling the pressure to get profitable or get out, even as exit opportunities dwindle. In this Q&A, Jeff Tijssen advises fintechs on how to retool.

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Image for Step Into the Future: Watch Eglin FCU’s Voice IVA in Action

Step Into the Future: Watch Eglin FCU’s Voice IVA in Action

Witness one credit union's journey with a Voice intelligent virtual agent (IVA), and the remarkable impact it has had on their team.

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Making Great Banking Experiences Easier

And safer. With modern technology that helps you innovate faster for the people, businesses, and communities you proudly serve. See how we’re connecting possibilities today.

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3 Keys to Unlocking a New Level of Brand & Data-Driven Growth

Join Mark Weber, CEO of Strum Platform, and Laurie Flanders, VP of Client Solutions, and learn how reach a higher level of strategic growth, cultural alignment and marketing performance.

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Does Banking’s Digital Focus Endanger Deposits?

Digital banking became essential for loyalty when a pandemic made visiting a branch more than undesirable. But is it enough for today?

Why JetBlue and Apple Cards Soar Even as Reward Satisfaction Falls

What’s the top credit card marketing challenge? What used to be great credit card rewards — like 2% cash back — are table stakes now.

Making Banking Frictionless: The Rise of Embedded Finance

What does it take to be successful with an embedded finance strategy? And what do nonbank platform partners value most? IBM research offers some insight.

Why Your Next Strategic Plan Should Start with a Board-Management Survey

A strategic plan only works well when the entire team gets behind it. Surveying the board and management can ensure there's no misalignment.

‘Real-Time Payments’ Expert Pivots to ‘Chuck,’ a P2P Platform for Community Banks

'Payment Jedi' Peter Davey hopes to take Alloy Labs consortium members where no community bank has gone before. His mission? Launch Chuck.

Friday Night Rights: How Stadium Branding Can Be a Winning Strategy

Looking for a unique way to boost brand recognition and attract Gen Z? Here's some insight on getting the naming rights to a college stadium.

Community Banks Are Missing Out on the Value of Social Media

Nearly 9 in 10 community and regional banks are active on social media, but they lag on using it for sales. Meanwhile, examiners are keeping tabs.

First Horizon’s CMO Powers Through Merger Misfire with Growth Strategy

Erin Pryor’s focus on digital marketing and data analytics is a big part of the growth strategy that helped First Horizon weather a merger breakup.

The 0% Loan: Why a Dozen Lenders Are Leaning into the Novel Idea

There's no catch. Executives at several credit unions share what they like about the no-interest, no-fee loans, which are designed to be offered as an employee benefit.

4 Steps to Dodge Trouble When Using Generative AI

Only a definitive plan can keep generative AI from producing misinformation, bias, privacy breaches and loss of control over end products.

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Brand Building for You. Surcharge Free for Them.

Attract users, build your brand, and your revenue with targeted messaging on FCTI ATMs at 7-Eleven, the nation's #1 convenience store.

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