What Do Financial Institutions Really Get Out of Social Media?

Experts and some marketers are beginning to question the worth of outbound social media. 'Social listening' may actually be more important.

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‘Buy Now, Pay Later’ Programs: Threats and Opportunities in Banking

This fast-growing market presents significant challenges to traditional financial institutions hoping to serve younger consumers.

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Mobile Banking Apps Failing in Key Areas of CX

Traditional institutions must remember they are competing with every mobile app's look and feel, not just fintechs, neobanks and other banks.

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Traditional Institutions Gaining Share at Digital Lenders’ Expense

During the pandemic, banks and credit unions greatly surpassed fintechs in both lending volume and satisfaction among small businesses.

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Will Supermarket Branches Hobble Your Quest For Market Share?

Branch planners must take into account the potential of each element of an effort to dominate share in their institutions' key markets. Read Article

Digital Culture: The Missing Piece in Digital Banking Strategies

Many banking providers are so focused on digital strategy and new technologies that they ignore how their people fit into the puzzle. Read Article

3 Simple Truths to Maximize Your Financial Institution’s Data

Banks and credit unions have piles of data about people's spending and life events, but often it's not actionable. Here's how to change that. Read Article

So You’re Ready to Deploy Universal Bankers … Now What?

Deploying a universal banking model poses a range of HR-related challenges — from recruiting and training to incentive programs. Read Article

New Tool Helps Banking Providers Capitalize on Charitable Giving

Cloud-based platform lets banks and credit unions simplify the donation process for mass affluent consumers, solidifying relationships. Read Article

Financial Institutions Don’t Give People What They Need (But They Could)

Huge financial uncertainty among Americans could be relieved if banks and credit unions offer proactive and automated guidance and tools. Read Article

People Think Their Bank Should Be Calling Them More Often

People want a phone call from their banking provider if something happens. But, when they don't recognize the number, why would they pick up? Read Article

How Community Banks Can Attract Generation Z With Financial Lessons

If financial institutions keep marketing to Gen Z like they did Millennials and Gen X, they'll keep coming up short. Read Article

Marketing Helps PenFed Rack Up Major Growth Under Open Charter

Promoting harder when other financial institutions go silent and making data-backed investments in new channels stokes continuing expansion. Read Article

Financial Marketers Dubious Exaggerations Are Undermining Loyalty

Banks and credit unions can't continue their casual relationship with the truth in describing what they actually deliver to consumers. Read Article

How COVID has Accelerated the Future of SME Lending

Technology has moved from limiting factor to enabler in small and midsize business lending for banks and credit unions that embrace it. Read Article

Online and Mobile Banking Adoption Soars, Setting New Benchmarks for 2021

Use of digital banking tools skyrocketed during the pandemic. Is your financial institution keeping up, and how much room for growth is left? Read Article

CX vs. Customer Advocacy: Which Pays Bigger Dividends for Banks?

Research shows that banks should do what's right for consumers, not just what's best for their own bottom line. But will they? Read Article

Is A ‘Hub & Spoke’ Retail Branch Network The Right Strategy?

Branching advocates favor this blueprint as an affordable way to aggressively move a banking brand into a new market. Can it really work? Read Article

Lack of Digital Maturity Threatens Survival of Banks Worldwide

The growing gap in digital capabilities between community institutions and big banks could spell doom for many if they don't quickly adjust. Read Article

Why Bankers Won’t Ditch Branches, Despite Digital’s Explosive Growth

New data, earnings presentations and interviews with bank and credit union leaders and other experts pinpoint key in-person banking trends. Read Article

The Secret Financial Lives of Consumers Banks Don’t Know About

Consumers are increasingly turning to fintechs and other 'shadow banking' alternatives for checking, savings, credit cards and investments. Read Article

Biden’s Banking Watchdogs Could Create Real Headaches for the Industry

As the new administration's regulatory team shapes up, financial marketers and retail bankers face rule changes and heightened scrutiny. Read Article