The Dangers of a ‘Digital First’ Strategy in Banking

Banks and credit unions that let their “digital first” strategy become “digital only" risk killing the very thing that gives them their competitive advantage. Read article

Despite Digital Options, Consumers Stick With Their Own Bank … For Now

Digital banking use continues to grow, but most consumers still use their current bank for the majority of banking services. Read article

Moving From ‘Mad Men’ Era Advertising to True Digital Financial Marketing

Financial marketers must address the needs of increasingly distrustful consumers while finding ways to engage with them on their terms. Read article

How to Build a Data Strategy That Yields Big Insights and Maximizes ROI

Here are the four steps financial marketers must take to build a data analytics strategy that yields insights with the greatest ROI. Read article

Deposit Hungry Institutions Can’t Afford to Fumble Hispanic Opportunity

Banking providers that decode the massive potential that the Hispanic American market represents today will be setting themselves up for decades of future growth. Read article

Financial Marketers Must Tap Data to Build Digital Cross-Selling Engines

Data analytics is changing the baseline of how consumers evaluate banking services and ultimately where they bank. Ignore it at your peril.  Read article

Counter Rising Rates With an Innovative CD/Savings Twist

Pairing a high rate with maximum flexibility in a bundled CD + savings account is a win-win, both for financial institutions and consumers. Read article

5 Key Trends Revolutionizing The Customer Experience in Banking

A new report reveals the ways in which consumers' expectations are transforming how they interact with their banking providers. Read article

Even The Best Banks Have Room to Improve Digital Experiences

Most digital banking experiences are not meeting consumer expectations, but some organizations are excelling in design, content and functionality. Read article

Around The Web

Is Your Website Built for Banking?

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FinServ Marketers Drive 213% More Calls With Call Intelligence

Get this guide to see how financial services marketers use call intelligence to drive greater call volume, better lead quality, and boost marketing ROI.

All UCC Databases Are NOT The Same

One UCC database. Updated and amended to ensure the latest activity, providing even more detail. The result is verifiable, versatile, and incredibly valuable.

Research from Raddon Finds the Keys to Loyalty

Comparing the views of USAA members to those of other financial institutions, Raddon finds what factors unlock customer loyalty, growth and profitability.

Webinar: How Banks Can Use the Power of AI to Fight Fraud

Watch this webinar to discover why machine learning is overthrowing rules, the secrets to great models in fraud detection, and the key use cases in financial services that will be transformed.

Take the 2018 State of Bank and Credit Union Digital Marketing Survey

Take the quick 2018 State of Bank and Credit Union Digital Marketing Survey and get a $10 Starbucks Gift Card to read with your free report.

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