In a digital world, poor CX can undermine even the best marketing, but a great experience can have a positive multiplier impact.
Buy now, pay later isn't merely a Covid-related trend. Consumers who adopted it during the pandemic say they are likely to continue using it.
Fragmented relationships are the new reality. The highly digital yet personal strategy of one community institution points a way forward.
Faster payments effort, accelerated to 2023, will upend the economics and competitive balance of an essential part of the banking business. Read Article
Several common, but avoidable, issues can negatively impact chatbot user experience, derailing your success and costing you customers. Read Article
Improving service to consumers through digitization has gone beyond table stakes. Without it, don't even enter the casino. Read Article
Financial marketers try to measure every interaction, but there are things they don’t see and can't track. Learn the pitfalls and remedies. Read Article
The shift to an online landscape revolutionized banking. The industry is evolving how it shares data but consumers aren't prepared. Read Article
Less-mobile consumers, new banking channels, changes in staffing models and growth factors that won't be repeated all bode ill for sales. Read Article
Digital loan application completion speed on both web and mobile apps see big strides among incumbents, but key elements still lag nonbanks. Read Article
An inside look at what makes 'buy now, pay later' so hot, from revenue streams to funding – from the perspective of market leader Sezzle. Read Article
The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality. Read Article
Current isn't just another fintech. Equipped with all its own technology, the neobank's Gen Z strategy targets legacy institutions. Read Article
With interest in holding crypto rising fast among Americans, there's an opportunity to establish an early presence. Read Article
There are four key considerations financial marketers should evaluate before selecting a data partner for campaign measurement. Read Article
Now on its own without a charter, BM Technologies looks to enhance existing partnerships and add new ones, including BaaS for banks. Read Article
Given the burgeoning role of fintechs and big techs in banking, legislators and analysts are raising the call for more regulations. Read Article
Financial marketing experts weigh in on five strategies to effectively grow your financial institution's brand and business. Read Article
Financial institutions everywhere are haunted by a tight labor market. But there are innovative ways to attract and retain employees. Read Article