The Financial Brand

A group of BaaS providers and other banks have developed a banking-fintech lexicon to help bring uniformity to a rapidly evolving strategy.

SoFi, Lending Club, Marcus, U.S. Bank and Wells Fargo already vie for unsecured personal loans. Rising demand may create more opportunity.

Banks improving productivity and investing in strategic growth will emerge from an economic downturn more future-ready than the competition.

Changing consumer views (and tech company policies) about use of data for marketing are forcing banks to rely more on 'first-party' data.

The OakNorth neobank+fintech model confirms that banking and technology are increasingly inseparable. It may prove to be a template.

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Legacy technology hinders innovation for most banks and credit unions. The old playbook does not work.

Personal financial management apps are key to attracting today's consumers. Right now, fintechs have the lead, but it's not insurmountable.

The small and mid-size business market is underserved. Much like consumers, business customers expect personalized banking experiences.

Multiple banking channels make attribution even more of a headache, leading to subpar sales and conflicts. Here's how to calm things down.

Banks must create an easy and efficient digital experience and differentiate their brand by using data and insights to increase engagement.

Neobank growth has reached a turning point: Nonbank startups have peaked, but disruption from bank-created neobanks is just beginning.

Hefty bank overdraft and NSF fees are on the way out, leaving community banks and credit unions scrambling. Here is how some are pivoting.

Rapid changes in data, AI and consumer behavior have marketers struggling. A combination of tactical and strategic insights will help.

Banks want to please Gen Z — for good reason. But each generation has its own digital banking expectations, which must be understood.

One meaningful email based on true understanding of a consumer's circumstances will cross-sell more than a bushel of 'personalization.'

Financing of electric vehicles is building, giving banks and credit unions the opportunity to gain loan growth from green cars and trucks.

Chatbots can reduce bank call center workloads, but wrong ideas about the typical makeup of call and chat traffic leads to poor results.

Record levels of home equity beckon lenders hungry for growth. But they must remember that home prices also go down.

BofA's Retail Banking Chief reveals why the bank's digital+human wellness strategy builds engagement and checks fintech competition.

In the three-way battle between banks, digital-only banks and fintechs, understanding why consumers choose each type of provider is key.

To avoid ceding the fast-growing buy now, pay later market to a few aggressive fintechs, banks should focus on partnering and niche markets.

The metaverse will open doors for new business models. To maximize the value of the metaverse, banks must link the virtual to the real world.

The proliferation of neobanks raises questions about customer cost of acquisition and profitability, with implications for traditional banks.