Customer Experience Has Major Financial Impact For Banking Industry

A positive customer experience has a significant growth and financial impact on financial institutions. Read article

Top 9 Digital Consumer Trends for Financial Marketers in 2019

Digital consumer trends are changing faster than ever, making the understanding of trends more important for marketers, advertisers and product managers. Read article

SunTrust’s Omnichannel Digital Home Loan Fixes Mortgage Application Woes

Using the bank's new paperless SmartGUIDE process, applicants can complete an application in 30 to 40 minutes, cutting the time it typically takes in half. Read article

Don’t Kill Business Banking Relationships With Digital

Businesses say live bankers are still a key part of the service, but some financial institutions are taking digital too far. Read article

How Two Banks Are Chasing The AI Dream

To tap the exciting potential artificial intelligence affords, financial marketers must learn from the early success of others. Read article

Big Opportunity For Traditional Lenders in Small-Dollar Biz Loans

Banks and credit unions should rethink their long-time aversion to lending to early-stage businesses. Technology and partnering are the keys. Read article

Today’s Digital Assistants Must Become Tomorrow’s Bot-Powered Banking Coaches

What's next in the future of chatbots? Experts lay out the financial industry's path forward for bot-powered insights delivered via voice or text. Read article

4 Ways Social Media Can Help Financial Marketers Celebrate Community

Shameless self-promotion doesn't work in social media channels. Instead share stories of the folks behind your brand and in your town. Read article

Millennials, The 4th Industrial Revolution, And ‘Youthquake 4.0’

'Youthquake' is the repurposed shorthand for the turbulence financial marketers continue to need to deal with in serving new generations. Read article

Around The Web

9 Critical Ways Financial Marketers Need to Allocate Their Budgets in 2019

Marketing gets around 8% of an institution's overall budget. Where should that money go? Here are nine ways your marketing dollars should be invested in 2019.

Customer Data Hygiene: An Unsung Hero of Marketing ROI

Interested in an opportunity to improve your revenue pipeline try starting with good customer data hygiene? — read how.

New Ideas & Groundbreaking Innovations in Banking for 2019

Over 2,000+ senior leaders from the most progressive financial institutions on earth will be exploring the latest trends and big new ideas reshaping banking at The Financial Brand Forum 2019. Will you be there?

The Secret to a Loan Portfolio Management Recipe — Ingredients.

SWBC takes a holistic approach to risk management, combining the highest quality programs for your institution. Download our ebook: The Recipe for Risk Management.

Transforming Market & Branch Performance in 5 Steps

Leveraging big data, segmentation and user experience design to optimize results in 2021.

Data: The Key to Delighting Financial Customers

Make the transformation to digital. We’ll show you how to leverage your digital data more effectively, so you can grow, retain customers, and increase ROI.

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