Truist Plays ‘Long Game’ with Gamified Mobile App to Boost Deposits
Truist is gamifying savings and financial education to encourage improvement on both fronts. Here’s the plan for its 'Long Game' mobile app.
Digital Leaders Differ from Other Banks in Talent Strategy, Research Shows
What are the banks that have thrived amid digital transformation doing differently than the laggards? A lot has to do with their talent strategy.
Reviving Customer Testimonials with Flair in Huntington Bank’s Ad Campaign
An Oscar-winning documentary filmmaker shows relationships Huntington bankers have with real customers they’ve helped in advertising campaign.
Virtual Account Management Is Catching On with Corporate Customers
Corporate accounts often take weeks to open, but VAM can make the process faster and easier for banks and their business customers.
Marketing in a World of ‘Infinite Data’
A significant evolution of marketing is underway, driven by the availability of 'infinite data,' modern technology and evolving rules.
TD Bank’s No-Interest Credit Card: Niche Product or Trendsetter?
Just as credit card rates hit a record high, here comes TD Clear, the first U.S. credit card that charges no interest and no late fees.
What Does It Take to Attract Deposits with a Digital-Only Bank Brand?
Great customer service is key for direct banks and neobanks, but they often fall short. This creates an opening for traditional players that launch digital brands.
How Small Business Owners Size Up Their Banking Relationships and the Economy
A survey of small business owners points to opportunities for banks and credit unions to deepen these relationships. One immediate priority should be more communication.
The Top 15 Features People Want in Their Mobile Banking App
Is your financial institution offering all the mobile banking features customers expect? And how intuitive is the app for users?
JPMorgan Chase’s Jamie Dimon: What It Takes to Be an Effective Banking Leader
Dimon torpedoes conventional thinking about bank leadership — and reveals when he'll know it's time to go.
If You Are Going to Bank on Customer Loyalty, Return the Loyalty
Holding on to customers will get harder as the economy keeps shifting and people shop around more aggressively. Here are tips for retention.
Rally Credit Union’s Rebranding Campaign Plays on Its New Name
This South Texas credit union aims to ‘rally’ the community and make the point that membership isn’t as restricted as its former name implied.
Unique Youth Savings Account Aims to Hook Gen Z and Gen Alpha on This Bank
A Massachusetts community bank puts a creative twist on savings accounts — and offers 5% interest! — to reel in young people and make them lifelong customers.
Failing to Experiment With AI Tools Like ChatGPT Is An Inexcusable Mistake
Stop wondering how other banks and credit unions are using generative AI tools like ChatGPT and start experimenting — because prompt engineering is our destiny.
JPMorgan Chase Defends Contrarian Branch Strategy as Deposit-Gathering Machine
Startling data shared at investor day shows why the nation’s biggest bank loves both bricks and clicks. Next test: How Chase absorbs First Republic.
Credit Card Revolvers vs. Transactors: Understanding Their Behavior to Optimize Marketing Strategies
Credit card transactors have different spending habits and lifestyles than credit revolvers. Here's how marketers can use these insights.
Inflation Is Changing People’s Money Habits: 7 Studies Show the Trends
Inflation is wearing on consumers, who are buying groceries on buy now, pay later plans & hiding cash in the fridge. Yet small splurges rise.
Digital Transformation Success Demands CFO’s Evolution
CFOs have the best combination of opportunity and ability to lead digital banking transformation efforts and guide better decisions.
What’s Next in Digital Transformation: Data-Driven Decision-Making
Recent turmoil in the banking sector has accelerated the need for companies industrywide to boost their data and analytics capabilities.
What Bankers Need to Know About Higher Credit Card Spending & Consumer Debt
For the first time in 40 years, banks must factor sustained inflation into their consumer credit strategy.
Customer Service in the Age of ChatGPT: Don’t Take AI Too Far in the Call Center
With artificial intelligence tools like ChatGPT, financial institutions see potential to improve the customer experience. But how far can they take it?
Personal Loans Are a Growth Area with Cross-Sell Opportunities
Fintechs cultivate personal loan borrowers as long-term banking prospects. Can banks and credit unions compete?
How to Find the Right CRM System and Make the Most of It
For many community banks and credit unions, finding the right CRM system can feel like boiling the ocean. Where should they start?
