Top 9 Digital Consumer Trends for Financial Marketers in 2019
Digital consumer trends are changing faster than ever, making the understanding of trends more important for marketers, advertisers and product managers. Read article
SunTrust’s Omnichannel Digital Home Loan Fixes Mortgage Application Woes
Using the bank's new paperless SmartGUIDE process, applicants can complete an application in 30 to 40 minutes, cutting the time it typically takes in half. Read article
Best-In-Class Multichannel Onboarding Trends To Watch In 2019
Financial institutions realize that the most important time to build engagement and loyalty is in the first weeks and months after a new account is opened. Read article
Don’t Kill Business Banking Relationships With Digital
Businesses say live bankers are still a key part of the service, but some financial institutions are taking digital too far. Read article
How Two Banks Are Chasing The AI Dream
To tap the exciting potential artificial intelligence affords, financial marketers must learn from the early success of others. Read article
Big Opportunity For Traditional Lenders in Small-Dollar Biz Loans
Banks and credit unions should rethink their long-time aversion to lending to early-stage businesses. Technology and partnering are the keys. Read article
Today’s Digital Assistants Must Become Tomorrow’s Bot-Powered Banking Coaches
What's next in the future of chatbots? Experts lay out the financial industry's path forward for bot-powered insights delivered via voice or text. Read article
4 Ways Social Media Can Help Financial Marketers Celebrate Community
Shameless self-promotion doesn't work in social media channels. Instead share stories of the folks behind your brand and in your town. Read article
Millennials, The 4th Industrial Revolution, And ‘Youthquake 4.0’
'Youthquake' is the repurposed shorthand for the turbulence financial marketers continue to need to deal with in serving new generations. Read article
Around The Web
Why Using Financial Education as Content Marketing Can Pay Off in 2019
Learn how leading financial institutions are using financial education to provide value and generate new business in 2019. Download Guide
Start Your Marketing Data Journey Right
Take charge of defining, refining, and reaching your best prospects. The right list data connects you with prospects hungry for your funding and financial services.
Data: The Key to Delighting Financial Customers
Make the transformation to digital. We’ll show you how to leverage your digital data more effectively, so you can grow, retain customers, and increase ROI.
The 2019 Trends Report
Discover the most important trends for 2019 and learn how your institution can win the battle for customer engagement in the new year. Download the full report here.
Customer Data Hygiene: An Unsung Hero of Marketing ROI
Interested in an opportunity to improve your revenue pipeline try starting with good customer data hygiene? — read how.
9 Critical Ways Financial Marketers Need to Allocate Their Budgets in 2019
Marketing gets around 8% of an institution's overall budget. Where should that money go? Here are nine ways your marketing dollars should be invested in 2019.
