Marketing in a World of ‘Infinite Data’
A significant evolution of marketing is underway, driven by the availability of 'infinite data,' modern technology and evolving rules.
Data Analytics in Banking
Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
Failing to Experiment With AI Tools Like ChatGPT Is An Inexcusable Mistake
Stop wondering how other banks and credit unions are using generative AI tools like ChatGPT and start experimenting — because prompt engineering is our destiny.
Credit Card Revolvers vs. Transactors: Understanding Their Behavior to Optimize Marketing Strategies
Credit card transactors have different spending habits and lifestyles than credit revolvers. Here's how marketers can use these insights.
What’s Next in Digital Transformation: Data-Driven Decision-Making
Recent turmoil in the banking sector has accelerated the need for companies industrywide to boost their data and analytics capabilities.
Customer Service in the Age of ChatGPT: Don’t Take AI Too Far in the Call Center
With artificial intelligence tools like ChatGPT, financial institutions see potential to improve the customer experience. But how far can they take it?
Fintech Vendors Must Stop Giving Small Institutions Short Shrift on AI Tech
Artificial intelligence can be an equalizer for financial institutions, but small banks and credit unions need better access to it.
Pros & Cons of ChatGPT and Other ‘Generative AI’ for Marketers
Artificial intelligence that writes, illustrates, creates hyper-segments and more seems a marketer's dream. (Don't let it become a nightmare.)
Use of .bank Domain on the Rise to Counter Phishing
Lookalike domains are getting more sophisticated and often trick consumers into sharing personal information. But a growing number of banks are switching from .com to .bank to thwart cyberthieves.
Explainer: What Bankers Should Know About Google’s Helpful Content Update
How could Google’s latest update to its algorithm impact banks and their websites? Here’s a crash course on its “helpful content” update.
Great Customer Experience Requires a Great Decision Intelligence Platform
Decision management platforms combine the power of analytics and artificial intelligence to enable smarter banking decisions at scale.
The Power of Data Democratization in Banking
Banking organizations are using technology to break down data silos, improve data quality, and deliver insights for a broader array of staff.
Our ChatGPT Interview Shows AI Future in Banking Is Scary-Good
ChatGPT, the artificial intelligence chatbot, impressed us in a discussion about its abilities and its perspectives on the future of banking.
Ad Campaign Uses Segmentation to Fuel Big Loan Jump
Does customer segmentation work? Apparently so — a 240% lift in loans won over this financial institution in Washington state.
Digging Into KeyBank’s Conversational AI Strategy
The regional bank is using a test-and-learn approach with its new digital assistant, which has already improved contact center efficiency.
The Four Myths of Marketing Analytics Platforms Hindering Bankers
Choosing an analytics platform is a big decision, and it's hard to see through vendor marketing messages. Here's what to look out for.
7 Retail Banking Challenges and Key Data Strategies to Meet Them
Issues range from the sagging mortgage market to ongoing BNPL growth to banks and credit unions being data rich and information poor.
How Engaged Employees Improve Banking’s Customer Experience
Technology tools like crowdsourced innovation ideas and artificial intelligence create opportunities to push bank service to the next level.
How Community Banks Can Use AI to Improve Sales and Marketing
Community financial institutions share artificial intelligence tactics that help them optimize their sales and marketing efforts.
Insights from Synovus Bank’s Tough Digital Transformation
Changing habits at a 135 year-old bank is hard for both leadership and staff. Data analytics is a particular challenge, says Liz Wolverton.
What the Data-Driven Bank of the Future Looks Like
Banks will make better use of data to enhance decision making, automate processes and personalize CX. Here's how they can get there.
Banks Must Leverage Their Data Strengths to Grow in 2023
The way forward for banks and credit unions is to lean into lessons from fintechs, and use data to put their own spin on the best ideas.
Psychographics vs. Demographics: How to Segment Bank Customers
Traditional segmentation models are woefully inadequate. Here's how banking personas and qualitative data improves targeting.
