
Marketing in a World of ‘Infinite Data’
A significant evolution of marketing is underway, driven by the availability of 'infinite data,' modern technology and evolving rules.
Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
A significant evolution of marketing is underway, driven by the availability of 'infinite data,' modern technology and evolving rules.
Stop wondering how other banks and credit unions are using generative AI tools like ChatGPT and start experimenting — because prompt engineering is our destiny.
Credit card transactors have different spending habits and lifestyles than credit revolvers. Here's how marketers can use these insights.
Recent turmoil in the banking sector has accelerated the need for companies industrywide to boost their data and analytics capabilities.
With artificial intelligence tools like ChatGPT, financial institutions see potential to improve the customer experience. But how far can they take it?
Artificial intelligence can be an equalizer for financial institutions, but small banks and credit unions need better access to it.
Artificial intelligence that writes, illustrates, creates hyper-segments and more seems a marketer's dream. (Don't let it become a nightmare.)
Lookalike domains are getting more sophisticated and often trick consumers into sharing personal information. But a growing number of banks are switching from .com to .bank to thwart cyberthieves.
How could Google’s latest update to its algorithm impact banks and their websites? Here’s a crash course on its “helpful content” update.
Decision management platforms combine the power of analytics and artificial intelligence to enable smarter banking decisions at scale.
Banking organizations are using technology to break down data silos, improve data quality, and deliver insights for a broader array of staff.
ChatGPT, the artificial intelligence chatbot, impressed us in a discussion about its abilities and its perspectives on the future of banking.
Learn how financial institutions are leveraging unique applications of technology and innovation to drive foot traffic and increase engagement within their brick-and-mortar locations.
Read More about How to Supercharge Branch Traffic in a Digital World
Does customer segmentation work? Apparently so — a 240% lift in loans won over this financial institution in Washington state.
The regional bank is using a test-and-learn approach with its new digital assistant, which has already improved contact center efficiency.
Choosing an analytics platform is a big decision, and it's hard to see through vendor marketing messages. Here's what to look out for.
Issues range from the sagging mortgage market to ongoing BNPL growth to banks and credit unions being data rich and information poor.
Technology tools like crowdsourced innovation ideas and artificial intelligence create opportunities to push bank service to the next level.
Community financial institutions share artificial intelligence tactics that help them optimize their sales and marketing efforts.
Changing habits at a 135 year-old bank is hard for both leadership and staff. Data analytics is a particular challenge, says Liz Wolverton.
Banks will make better use of data to enhance decision making, automate processes and personalize CX. Here's how they can get there.
The way forward for banks and credit unions is to lean into lessons from fintechs, and use data to put their own spin on the best ideas.
Traditional segmentation models are woefully inadequate. Here's how banking personas and qualitative data improves targeting.
Learn how financial institutions can create a holistic view of their customers to keep their accounts safe.
Read More about Fight Fraud by Connecting Your Financial Channels