Explainer: What Bankers Should Know About Google’s Helpful Content Update
How could Google’s latest update to its algorithm impact banks and their websites? Here’s a crash course on its “helpful content” update.
Data Analytics in Banking
Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
Great Customer Experience Requires a Great Decision Intelligence Platform
Decision management platforms combine the power of analytics and artificial intelligence to enable smarter banking decisions at scale.
The Power of Data Democratization in Banking
Banking organizations are using technology to break down data silos, improve data quality, and deliver insights for a broader array of staff.
Our ChatGPT Interview Shows AI Future in Banking Is Scary-Good
ChatGPT, the artificial intelligence chatbot, impressed us in a discussion about its abilities and its perspectives on the future of banking.
Ad Campaign Uses Segmentation to Fuel Big Loan Jump
Does customer segmentation work? Apparently so — a 240% lift in loans won over this financial institution in Washington state.
Digging Into KeyBank’s Conversational AI Strategy
The regional bank is using a test-and-learn approach with its new digital assistant, which has already improved contact center efficiency.
The Four Myths of Marketing Analytics Platforms Hindering Bankers
Choosing an analytics platform is a big decision, and it's hard to see through vendor marketing messages. Here's what to look out for.
7 Retail Banking Challenges and Key Data Strategies to Meet Them
Issues range from the sagging mortgage market to ongoing BNPL growth to banks and credit unions being data rich and information poor.
How Engaged Employees Improve Banking’s Customer Experience
Technology tools like crowdsourced innovation ideas and artificial intelligence create opportunities to push bank service to the next level.
How Community Banks Can Use AI to Improve Sales and Marketing
Community financial institutions share artificial intelligence tactics that help them optimize their sales and marketing efforts.
Insights from Synovus Bank’s Tough Digital Transformation
Changing habits at a 135 year-old bank is hard for both leadership and staff. Data analytics is a particular challenge, says Liz Wolverton.
What the Data-Driven Bank of the Future Looks Like
Banks will make better use of data to enhance decision making, automate processes and personalize CX. Here's how they can get there.
Banks Must Leverage Their Data Strengths to Grow in 2023
The way forward for banks and credit unions is to lean into lessons from fintechs, and use data to put their own spin on the best ideas.
Psychographics vs. Demographics: How to Segment Bank Customers
Traditional segmentation models are woefully inadequate. Here's how banking personas and qualitative data improves targeting.
Better Banking Experiences Require Real-Time Data Insights
To help customers navigate financial decisions, top-performing bank marketers must be able to extract — and act on — insights instantly.
AI Maturity in Banking Lags All Other Industries
Despite emphasis on data and the deployment of many artificial intelligence solutions, banking is far from achieving the full benefits of AI.
4 Ways Banks Can Use Alternative Data to Boost Loan & Account Growth
Nontraditional data enables bank marketers to enhance retail and small business account acquisition. Here's how to make the data work.
How Data, AI & Machine Learning Supercharge Personalization for Banks
Customer trends demand banks focus on personalization. The solution lies in machine-learning, data analytics and artificial intelligence.
How Specialized Data Improves Customer Targeting for Banks
New third-party data options can help bank marketers create a more precise picture of the most valuable customers and prospects.
Use the Power of Data to Dig Deeper with Banking Customers
Successful bank marketing requires a holistic view of the customer, driven by effective use of data. Three competencies bring this about.
How to Improve Data-Driven Personalization in Banking
Nearly all marketers know they need to personalize, but few are sure of their ability to do so. It doesn't require AI, but data is key.
How Banks Can Shed Light on the ‘Black Box’ of AI Decision-Making
The competitive pressure for banks to increase use of AI is running smack into growing pushback over model bias. 'Explainable AI' can help.
