8 Deposit-Raising Tactics You Might Not Be Trying
There are ways for banks to not only retain deposits but even grow without paying higher rates for every dollar.
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Latest Spotlight Article:
Move Over CMOs, Data-Driven Growth Marketers Are Taking Over
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Popular Articles within Bank Marketing Strategy:
Why Silence Isn’t Golden on SVB & Signature Bank Failures
Time for bank leaders to get out there with positive messages to reassure anxious consumers. Here's how to go about it and avoid missteps.
Digital Transformation Lessons From a $200B Bank
Melissa Stevens of Fifth Third Bank shares the digital transformation journey at Fifth Third and how melding modern solutions with legacy processes requires focus, commitment, and the support of people across the entire organization.
Webinar: Marketing Through Uncertainty
This webinar will focus on banking, credit cards and lending and offers insight on emerging industry trends to inform your marketing strategy.
From Johnny Cash to FIFA Video Game, Renasant Bank Maximizes Soccer Sponsorship
How Renasant is taking its sponsorship of the Nashville Soccer Club to a new level, with some help from Johnny Cash and Reese Witherspoon.
Deposit Competition Is On, But Should CDs Still Be the Go-To?
Banks and credit unions are vying for consumer deposits and the heated competition is likely to rage on for years.
BofA Ups Digital Prowess with Marketing & Digital Banking Combo
Knocking down silos is key to improving the customer experience. It's also part of Bank of America's strategy to drive true personalization.
Explainer: What Bankers Should Know About Google’s Helpful Content Update
How could Google’s latest update to its algorithm impact banks and their websites? Here’s a crash course on its “helpful content” update.
Storytelling With a Twist Powers Small-Business Connections for This Community Bank
Storytelling in small-business marketing is a common strategy, but this Connecticut bank puts a twist on the approach in several ways.
Webinar: Insights for Adapting Your Acquisition Marketing During Economic Volatility
Learn how successful financial service marketers are leveraging that data to create customer-first strategies that drive acquisition growth.
How Banks and Credit Unions Make Pricey Super Bowl Advertising Pay Off
In using the Super Bowl as a marketing platform, banks and credit unions favor regional ads and social media campiagns — with good reason.
3 Ways Marketing Needs to Pivot in a Recession
Want to improve the return on marketing investments? Tap into these three trends to strengthen connections with consumers in uncertain times.
62 Digital Marketing Statistics Every Financial Marketer Should Know
Digital ads play a pivotal role in bank marketing. Here are 62 digital marketing statistics shaping mobile and digital marketing strategies.
Use Behavioral Science for an Edge in Acquiring Bank Customers
Bank marketers track customer behavior, but seldom consider its root causes. Once they have that knowledge, simple steps will lead to growth.
A Few Simple Tweaks to Banking Websites Can Increase Sales
'Visual content' techniques help improve digital sales of banking products by reducing clutter and confusion for consumers.
Get Ready for 2026 World Cup Now, To Enjoy Big Marketing Payoff
The next World Cup is in the U.S. Start wooing the growing soccer fanbase now and your bank or credit union can benefit from this huge event.
Holiday Credit Promos Focus on Offering Value, in Nod to Inflation Grinch
This gallery of holiday-themed promotions shows the tactics credit card issuers and BNPL firms are using to spur consumer spending.
Can You Handle the Truth? The Big Lessons Focus Groups Are Teaching Banks
Bank of America, Fifth Third and many other banks and credit unions bring in focus groups for product development and more.
Data Drives the Future of Branch + Digital Distribution in Banking
Branch networks are growing less prominent, but they're just as critical as ever. Adrenaline's CEO Gina Bleedorn says with data and analytics, banks can determine the right mix of flagships, self-service locations, and everything in between.
How to Stretch Your 2023 Marketing Budget as Media Prices Rise
Sticker shock on ad buys? This outlook on TV, digital and print media costs will help you strategize, as you work on your marketing budget.
Inflation and Rising Rates Ignite Deposit Marketing Surge
Not long ago deposits were pouring in. Now new strategies — and marketing campaigns — are needed to attract them.
Banking Complaints: 4 Ways to Turn Gripes Into Account Growth
Complaints give bank marketers key insights into ways to improve their financial institution. Don't let these opportunities go to waste.