Why Some Institutions Dropped ‘Bank’ from Their Brand (and Why Most Shouldn’t)
A few institutions have abandoned 'bank' in their branding. It's a risky move without the marketing strategy — and chops — to support it.
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Why Strong Visual Branding and Communication Are Vital in Banking
Effective use of video and graphics helps financial institutions capture consumer and employee attention, building brand value and trust.
Financial Marketers Reveal Top Priorities for the Year Ahead
Their emphasis can be grouped into three broad trends: Using data to know customers, humanizing marketing and optimizing with analytics.
Banks’ Mobile Marketing Demands Sharper Focus on Message and Audience
It's a bad mistake to oversimplify your institution's product descriptions on your mobile website. Banking services require details.
What Financial Marketers Need to Know About Streaming Video Now
Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big opportunity.
3 Key Marketing Strategies for Banks & Credit Unions in 2022
Financial institutions need to make hefty tech investments to advance their customer experience game — here's how to do it the right way.
The Truth About Unprofitable Bank Customers (and How to Change It)
Three steps can help financial marketers shift unprofitable accounts to the plus column. Personalized offers at the right moment are key.
What Financial Institutions Can Learn from TD Bank’s Marketing Playbook
Known for its superior branch service, the big regional is rebuilding its brand experience virtually. The bank's CMO reveals key tactics.
Tips & Insights on Creating (or Recreating) Brand Buzz in Banking
Community banking has plenty of innovation potential, but often it takes leaving the traditional banking mindset to find the opportunities.
Building a CRM from Scratch? Why That’s a Big Mistake for Banks
Many financial institutions rely on a platform that isn't well-suited to them, negatively impacting CX. Here's what they should look for.
Mastercard CMO: Why Traditional Bank Marketing Is Failing
Loyalty is out, the Four Ps useless and tech-driven 'quantum marketing' is in. Here's what financial marketers must know to stay up to speed.
The One Marketing Automation Tool Banks Should Ditch Now
Still widely used, the marketing customer information file (MCIF) is now obsolete. Seven steps can help institutions modernize their methods.
7 Strategies for CMOs Managing Remote Bank Marketing Teams
Mergers, expansion and more work-from-home policies demand that financial marketing heads help staff work together wherever they are.
Inside KeyBank’s New Strategy for Its National Digital Brand
The superregional tables plans to grow its refi unit into a broad digital loan platform, opting for a full-service niche app. Here's why.
Banks’ Brand Risk Grows As People Become Numb to Cyber Fraud
Despite a doubling of identity theft reports, people grow less concerned about the risks, expecting financial institutions to protect them.
6 Features to Turn a Financial Institution Website into a ‘Digital Branch’
Nothing says 'go away' like an out-of-date website. A handful of updates can transform bank and credit union sites into 24/7 growth engines.
How Banks and Credit Unions Are Rethinking Marketing for 2022
Shifts in where people seek financial information are driving some changes, coming on top of attitudes and practices changed by the pandemic.
Why Are So Many Banks Killing the CMO Role?
Wells Fargo and BofA both retired the position, prompting debate about whether 'chief marketing officer' is endangered or simply evolving.
Four Hazardous Branding Traps Financial Institutions Step Into
Getting brand right is critical because it is the one thing that sets banks and credit unions apart in a marketplace of similar products.
What Banks Should (and Shouldn’t) Put Into Next Year’s Marketing Budget
Financial marketers may be relying on outdated budgeting strategies. Here are the steps their teams should take when outlining priorities.
How to Increase Personalized Engagement (and Sales) on Bank Websites
Detailed roadmap for marketers shows how to build a compelling case for adding financial calculators to a bank or credit union's website.
Don’t Let Apple’s Data Privacy Rules Derail Your Bank’s Marketing
Consumers give the protections a thumbs-up, but the changes could negatively impact financial marketing strategies. Here’s how to adapt.
