Financial Marketers Don’t Understand What Google Wants
Sites like Bankrate are playing Google's game much better than financial marketers. The secret? Lots of authoritative, non-salesy content.
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
How Financial Marketers May Be Unintentionally Disrespecting Mothers
Serving this key segment of financial decisionmakers means deeper understanding, not just fresh stock photos. Offer mobility and time saving.
People Think Their Bank Should Be Calling Them More Often
People want a phone call from their banking provider if something happens. But, when they don't recognize the number, why would they pick up?
Marketing Helps PenFed Rack Up Major Growth Under Open Charter
Promoting harder when other financial institutions go silent and making data-backed investments in new channels stokes continuing expansion.
Financial Marketers Dubious Exaggerations Are Undermining Loyalty
Banks and credit unions can't continue their casual relationship with the truth in describing what they actually deliver to consumers.
Survey Reveals a Hidden Customer Exodus in Banking
Data from a Bain study finds that large numbers of consumers look beyond primary providers for high-margin products including loans.
The Untapped Power of SMS Marketing in Banking
With exceptional targeting and speed, SMS messaging is a fast-growing and increasingly effective marketing communications tool.
Varo Bank Launches Across the U.S. With Massive Marketing Blitz
The first fintech to get a national bank charter in the U.S. is unleashing a major brand campaign focused on 'financial inclusion.'
Top Brand Experts Identify 5 Critical Issues Facing Bank Marketers
'Brand purpose' and 'inclusiveness' evolve in the wake of demand for improved digital CX combined with strong emotional connections.
Is Google’s ‘Site Diversity’ Policy Hammering Your Bank’s Website?
Google's radical rule fundamentally changes the nature of organic search. Now only two results from your website will ever be displayed.
Want Your Financial Institution Brand Story to Pop? Start by Saying Less
A short, focused tagline followed by an aspirational and authentic purpose paves the way for a great story – and only then come products.
How Personalized Video Boosts Engagement and ROI in Banking
Rich media, like personalized videos, are the key to increased sales, engagement, onboarding success, retention and CX in banking.
The Big Financial Trends Will Redefining Bank Marketing Strategies
Success will require a solutions focus in messaging and product features along with finding ways to restore the human element in banking.
7 Trends That Will Help Financial Marketers Deal With Uncertainty
Understanding key shifts in consumer expectations and behaviors can assist financial institutions to grab opportunities and avoid missteps.
How Financial Marketers Can Break Away from Lookalike Brand Strategies
Brand positioning is crucial now, but too many banks and credit unions over-focus on products instead of on their unique place in the market.
Warning for Bank Brands: You Can’t Be All Things to All People
Competitive factors demand that banks and credit unions find ways to focus better on key audiences beyond typical table stakes.
5 Best Practices When Marketing Banking Mergers
Consumers and businesses saying goodbye to a trusted bank or credit union must be shown what they'll gain or they'll walk, hurting the deal.
Pro Tips to Improve How Google Ranks Your Banking Website
5 critical upgrades to SEO tactics can help put bank and credit union web content at the top of consumers' search engine results pages.
5 Essentials for Bank & Credit Union Marketing Budgets
Insights on digital ads, hiring priorities, content marketing, process automation and reaching Millennial consumers for the year ahead.
How Financial Marketers Can Come to Grips with the Growing Wealth Gap
Financial institutions are launching innovative deposit products, microloans, contactless payments and more to support diverse needs.
5 Ways Banking CMOs Can Reframe Unknowns into Opportunities
After baptism by COVID, mid-size banks' chief marketing officers share opportunities and challenges of budgeting and planning for 2021.
Banks Must Toss Meaningless Vanity Metrics That Don’t Sell
Touchy feely messages sent by banks and credit unions early in the pandemic didn't produce solid results. Here's what might have produced.
