New social media monitoring apps plus the free Google Alerts tool provide bank marketers with valuable competitive intelligence.
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
We analyzed the top 20 U.S. banks by asset size to determine their 'SEO value' and the results will surprise you.
Popular Articles within Bank Marketing Strategy:
NCCA rule change means college athletes are the new social media influencers. It's a good fit for community financial institution marketing.
SMS texting is used often by banks for alerts, but not much for marketing. With an open rate over 90%, texts can be a highly effective tool.
Consumer use of multiple digital channels poses challenges for bank marketers relating to brand awareness, ROI, personalization and purpose.
Strong content marketing can either make or break a financial institution and its brand, says Joe Pulizzi, founder of The Tilt.
Today’s consumers now prefer texting over all other communication channels. Learn five simple ways to upgrade your customer experience.
A major era in digital marketing is coming to an end. Here's how your bank's marketing team can take advantage of four developing trends.
Banks often target the Gen Z and Baby Boomer segments. But the huge Millennial market needs some love, and is in its prime banking years.
The competitive job market is pushing banks to offer increased wages and perks to attract top marketing talent. Here are key benchmarks.
"Choice proliferation and the exponential pace of change creates a combustible combination of complexity," says the Digital Growth Institute's CEO James Robert Lay.
Sitting out deposit rate battles may not be possible. Key customers will seek higher rates and competitors' best offers may be invisible.
Here are four common myths financial marketers should keep in mind when creating new slogans and taglines for banks and credit unions.
Request a demo of this leading CMS for banks and credit unions wanting to deliver an exceptional digital customer experience and receive a gift card.
PSCU’s sixth annual Eye on Payments study reveals shifts in consumer payments preferences and behaviors.
Megabanks invest billions into brand awareness. Their logos, names and brand identities make up about 13.5% of their total market value.
Experts from Amperity and Microsoft explain why a customer data platform is at the heart of the most cutting edge digital banking programs.
Simple videos with a compelling story make a powerful tool for banks and credit unions to engage consumers, especially digital natives.
Is email marketing on the way out? Experts say otherwise, but insist the channel is often undervalued and misused. New tactics can help.
Neobank Oxygen attracts freelancers who need help managing finances by offering generous rewards and using unique marketing tactics.
Financial marketers often default to safe, but dull, ideas. So the clever work here really stands out, from a documentary to guerilla stunts.
Out of dozens of issues for financial marketers to focus on, a handful will shape marketing strategies this year and beyond.
In a world of commodity banking brands, financial players can stand out from competitors by building an emotional connection with customers.
To get value from marketing investments in a world obsessed by buzzwords, don't begin with technology. Start with seven core concepts.
Parroting opaque numbers confuses and then loses key banking audiences. Compare before and after examples to see how to make figures clear.
Achieve a better return on your marketing investment. Leverage behavioral data and analytics to target the right customers with the best possible offers.
This webinar will show how to develop marketing strategies that will generate new checking account volume.