Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Common wisdom says economic uncertainty means smaller marketing budgets. But Comperemedia says the bold should double down for growth.
Should Banks Replace Annoying Fees With a Subscription Model?
The modern consumer doesn't like fees, but they'll sign up for multiple digital subscriptions. Should banks and credit unions follow suit?
How Banks Can Improve Digital Marketing by Using Their Own Data
Changing consumer views (and tech company policies) about use of data for marketing are forcing banks to rely more on 'first-party' data.
Consumers Expect Personalization at Every Banking Touchpoint
Banks must create an easy and efficient digital experience and differentiate their brand by using data and insights to increase engagement.
5 Ways Bank Marketers Can Simplify Strategy and Kill Complexity
Rapid changes in data, AI and consumer behavior have marketers struggling. A combination of tactical and strategic insights will help.
Get Personal With Banking Customers and Ditch Phony ‘Personalization’
One meaningful email based on true understanding of a consumer's circumstances will cross-sell more than a bushel of 'personalization.'
Reimagining Customer Engagement with Intelligent Texts
Looking for a creative and efficient way to engage customers in a conversation? Try texting solutions, says Statflo's chief research officer Scott McArthur.
Five Brand Strategy Rules for Banks to Accelerate Growth
Banks that combine online and social ad presence with a distinctive brand become top of mind. Here's how to do it without a huge budget.
4 Ways Banks Can Use Google Alerts & Social Monitoring to Drive Growth
New social media monitoring apps plus the free Google Alerts tool provide bank marketers with valuable competitive intelligence.
Social Media Booster for Marketers: Sponsoring College Athletes
NCCA rule change means college athletes are the new social media influencers. It's a good fit for community financial institution marketing.
7 Things to Do (And Avoid) with SMS/Text in Bank Marketing
SMS texting is used often by banks for alerts, but not much for marketing. With an open rate over 90%, texts can be a highly effective tool.
Four Key Factors Impacting Bank Marketing Strategy
Consumer use of multiple digital channels poses challenges for bank marketers relating to brand awareness, ROI, personalization and purpose.
7 Steps to Building a Winning Content Marketing Strategy in Banking
Strong content marketing can either make or break a financial institution and its brand, says Joe Pulizzi, founder of The Tilt.
Webinar: Winning Locally: 5 Marketing Strategies in Banking
Today’s consumers now prefer texting over all other communication channels. Learn five simple ways to upgrade your customer experience.
4 Key Changes Happening in Bank Marketing in 2022
A major era in digital marketing is coming to an end. Here's how your bank's marketing team can take advantage of four developing trends.
Here’s Why Bank Marketers Can’t Abandon Millennials for Gen Z
Banks often target the Gen Z and Baby Boomer segments. But the huge Millennial market needs some love, and is in its prime banking years.
Bank Marketing Salary Trends for 2022
The competitive job market is pushing banks to offer increased wages and perks to attract top marketing talent. Here are key benchmarks.
Simplifying Bank Marketing in the Age of Complexity
"Choice proliferation and the exponential pace of change creates a combustible combination of complexity," says the Digital Growth Institute's CEO James Robert Lay.
Banks Must Weigh Paying Higher Deposit Rates or Risk Losing Accounts
Sitting out deposit rate battles may not be possible. Key customers will seek higher rates and competitors' best offers may be invisible.
Guide to Creating Brand Slogans & Taglines for Banks and Credit Unions
Here are four common myths financial marketers should keep in mind when creating new slogans and taglines for banks and credit unions.
The Top 10 Most Valuable U.S. Banking Brands
Megabanks invest billions into brand awareness. Their logos, names and brand identities make up about 13.5% of their total market value.
Webinar: Unlock Client Data to Drive Marketing ROI
Experts from Amperity and Microsoft explain why a customer data platform is at the heart of the most cutting edge digital banking programs.
Financial Marketers: People Love Watching Banks’ (Short) Web Videos
Simple videos with a compelling story make a powerful tool for banks and credit unions to engage consumers, especially digital natives.
