The modern consumer doesn't like fees, but they'll sign up for multiple digital subscriptions. Should banks and credit unions follow suit?
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Common wisdom says economic uncertainty means smaller marketing budgets. But Comperemedia says the bold should double down for growth.
Popular Articles within Bank Marketing Strategy:
Changing consumer views (and tech company policies) about use of data for marketing are forcing banks to rely more on 'first-party' data.
Banks must create an easy and efficient digital experience and differentiate their brand by using data and insights to increase engagement.
Rapid changes in data, AI and consumer behavior have marketers struggling. A combination of tactical and strategic insights will help.
One meaningful email based on true understanding of a consumer's circumstances will cross-sell more than a bushel of 'personalization.'
Looking for a creative and efficient way to engage customers in a conversation? Try texting solutions, says Statflo's chief research officer Scott McArthur.
Banks that combine online and social ad presence with a distinctive brand become top of mind. Here's how to do it without a huge budget.
New social media monitoring apps plus the free Google Alerts tool provide bank marketers with valuable competitive intelligence.
NCCA rule change means college athletes are the new social media influencers. It's a good fit for community financial institution marketing.
SMS texting is used often by banks for alerts, but not much for marketing. With an open rate over 90%, texts can be a highly effective tool.
Consumer use of multiple digital channels poses challenges for bank marketers relating to brand awareness, ROI, personalization and purpose.
Strong content marketing can either make or break a financial institution and its brand, says Joe Pulizzi, founder of The Tilt.
Today’s consumers now prefer texting over all other communication channels. Learn five simple ways to upgrade your customer experience.
A major era in digital marketing is coming to an end. Here's how your bank's marketing team can take advantage of four developing trends.
Banks often target the Gen Z and Baby Boomer segments. But the huge Millennial market needs some love, and is in its prime banking years.
The competitive job market is pushing banks to offer increased wages and perks to attract top marketing talent. Here are key benchmarks.
"Choice proliferation and the exponential pace of change creates a combustible combination of complexity," says the Digital Growth Institute's CEO James Robert Lay.
Sitting out deposit rate battles may not be possible. Key customers will seek higher rates and competitors' best offers may be invisible.
Here are four common myths financial marketers should keep in mind when creating new slogans and taglines for banks and credit unions.
Megabanks invest billions into brand awareness. Their logos, names and brand identities make up about 13.5% of their total market value.
Experts from Amperity and Microsoft explain why a customer data platform is at the heart of the most cutting edge digital banking programs.
Simple videos with a compelling story make a powerful tool for banks and credit unions to engage consumers, especially digital natives.