FEATURING: Melissa Stevens, EVP and Chief Marketing Officer at Fifth Third Bank
While every financial institution talks about digital transformation, the process is never easy. Melding modern solutions with legacy processes requires focus, commitment, and the support of people across the entire organization.
Research by the Digital Banking Report finds that digital transformation is the most difficult at organizations with assets from $50B – $500B. This is often due to legacy leadership that finds change to be more difficult than anticipated and a financial commitment that is tough to commit to.
We have Melissa Stevens, EVP and Chief Marketing Officer at Fifth Third Bank on the Banking Transformed podcast. Melissa shares the digital transformation journey at Fifth Third and the lessons learned along the way.
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About the Banking Transformed Podcast
In each Banking Transformed podcast, host Jim Marous has candid conversations with the world’s foremost leaders on what it takes to transform financial institutions during an age of digital disruption. His guests discuss technology, channels, innovation, customer experience, leadership, culture and competitive forces that are changing the banking industry faster than ever before.
Named as one of the most influential people in banking, Jim Marous is an internationally recognized financial industry strategist, co-publisher of The Financial Brand and the owner and CEO of the Digital Banking Report. The Digital Banking Report is a subscription-based publication that provides deep insights into the digitization of banking, with over 150 reports in the digital archive available to subscribers.
As a sought after keynote speaker, author and recognized authority on disruption in the financial services industry, Marous has been featured by CNBC and CNN, Cheddar, The Wall Street Journal, New York Times, The Financial Times, The Economist, The American Banker and has spoken to audiences worldwide. Jim has also advised the White House on banking policy.