What Does a Successful Influencer Marketing Strategy Look Like for Banking Brands?
Which influencers are a good fit? What are the potential pitfalls? How can a bank maximize the impact of its marketing campaign?
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.
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Which influencers are a good fit? What are the potential pitfalls? How can a bank maximize the impact of its marketing campaign?
Banks have struggled to engage women over the years, but a new wave of initiatives aims to change that — including a CD that’s helping one bank raise deposits.
Learn customer-centric strategies and approaches to transforming digital customer acquisition in financial services in this webinar.
At least 150 banks and credit unions have joined Threads so far, and more hop on every day. What's their strategy for this new social media app?
Jason Davies at Flybits explores how third party collaboration can help solve regulatory constraints, data privacy concerns and technical complexities to realize the potential of personalized banking.
Segmentation is a crucial skill for marketers tackling many challenges, not just M&A. Here's how it improved the customer communications strategy for one institution in a make-or-break situation.
In the wake of so much banking turbulence this spring, one clear lesson is how branding has powerful benefits that help boost the bottom line.
A traditional bank or credit union is still the primary institution for most, but a survey shows openness to digital alternatives is accelerating.
Ally's CMO says 'resistance is futile' on ChatGPT. The digital-only bank has a plan to ensure this generative AI tool writes a success story.
Many bank marketers avoid using humor, but this reinvented community bank turns a scripted misunderstanding into an award-winning campaign.
Crawl, walk, run toward generative AI, urges a marketing executive at a financial institution. Those not experimenting with it are missing out.
Credit unions view relationship marketing and artificial intelligence as big opportunities. But they also have some challenges banks don't have to worry about.
This eBook explains how to grow low-cost core deposits while creating primary financial institution relationships.
Read More about Ready to start creating real deposit growth that lasts?
Learn how to spot a liquidity crunch and the top pain points digital lenders should have an action plan to address.
Read More about Digital Lenders Should Always Be Prepared for a Liquidity Crunch
An Oscar-winning documentary filmmaker shows relationships Huntington bankers have with real customers they’ve helped in advertising campaign.
A significant evolution of marketing is underway, driven by the availability of 'infinite data,' modern technology and evolving rules.
Eric Fulwiler of Rival details a marketing playbook that can drive the growth of fintech and banking brands, and why a change in legacy mindset may be more important than the latest technologies.
This South Texas credit union aims to ‘rally’ the community and make the point that membership isn’t as restricted as its former name implied.
Credit card transactors have different spending habits and lifestyles than credit revolvers. Here's how marketers can use these insights.
For many community banks and credit unions, finding the right CRM system can feel like boiling the ocean. Where should they start?
Banks and credit unions looking to attract and retain deposits have better options than 'new money only' rate offers that undermine longstanding relationships.
Banking leaders must reach out to local groups to tell their stories and it's a message that must be refreshed frequently.
Take event marketing to the next level with effective interactive tactics that allow financial brands to bond with customers and prospects.
Interest rates are up, and so is competition for deposits. Ponce Bank is one of more than 20 institutions that have partnered with the deposit marketplace SaveBetter to get more funding.
Explore the three keys to improving your digital experience and accelerating customer and business adoption: tokenization, digital onboarding, and a unified customer experience.
Read More about Digital Adoption: 3 Ways to Accelerate Growth and Use
Explore practical strategies and methodologies credit unions can employ to maintain a competitive edge, ensure sustainable growth, and optimize lending programs.
Read More about White Paper — Strategies to Unlock Efficiencies in Modern Lending