Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Is Starbucks a bank? Is Walmart? To millions of consumers, the answer is increasingly "yes". Traditional banks must respond.
What Bang Do Financial Marketers Get for Their Bucks?
More marketing spend drove higher loan and deposit levels in all but one bank size category in 2023. But revenue boosts were more elusive.
How First Horizon’s Branding Strategist Pursues ‘Relevancy’ for Its Customers and Prospects
Regional bank's branding strategy chief aims to bring First Horizon Bank front of mind when the time is ripe.
How BMO’s Head of Digital Swiftly Navigated an Acquisition and Rebranding
BMO's journey toward digital transformation offers valuable lessons for banks navigating the rapidly evolving financial landscape.
How the Most Successful CMOs Foster Relationships Across the C-Suite
Savvy marketers understand the importance of breaking down silos and encouraging cross-team collaboration.
How CMOs at First Horizon and Fulton Bank Drive Change in Their Teams and Strategies
In the second of a two-part series, CMOs explain how they are redefining their marketing teams and processes to drive engagement and growth.
Navy Federal and Stride Bank’s CMOs Reinvent Their Roles. Here’s Why — and How
In the first of a two-part series, we explore how CMOs are re-inventing marketing teams and processes to accommodate an expanding remit and increasingly complex toolset.
How Banks Should Leverage Trusted Networks to Forge Stronger Community Ties
Trusted networks can strengthen brands locally and drive recommendations but how marketers activate them is changing.
Live from the Forum: How Fifth Third’s Melissa Stevens is Reshaping Marketing in Banking
Live from The Financial Brand Forum 2024, Melissa Stevens shares her unique approach to marketing leadership at Fifth Third Bank — from quirky names to digital experiences.
The Customer is King: Why the CMO Must Become the Customer Expert
M&T Bank's chief marketing officer talks how inspiration from Asian markets could inspire U.S. banking innovation and more.
How Gen AI is Reshaping Bank Marketing
Abbas Merchant, the ex-CMO of Regions Bank shares his perspective on the potential for generative AI to enhance both the efficiency and effectiveness of financial services marketing in the near future.
Don’t Ignore It: Digital Marketing Is In, But Direct Mail is Thriving Too
A new study highlights direct mail's enduring power in the digital age, driving consumer engagement, trust and purchasing decisions.
CMO Unplugged: The Art and Science of Marketing in the Future
Melissa Stevens, EVP and CMO of Fifth Third Bank discusses how to continue to evolve the marketing process to generate greater attention and returns in front of an SRO audience at the Financial Brand Forum in Las Vegas.
Gen Zers Overlook Brand Messaging: Here’s How Banks Can Capture Their Loyalty.
If community banks and credit unions don't capture Zoomers' attention, they stand to lose business to competitors like fintechs and neobanks.
Is Banking Consumer Behavior Not Changing at All? One Report Suggests So
A slew of industry reports since Covid suggest customer loyalty is more fluctuating than ever. A 2024 report suggests people aren't changing as much as we think.
Leveraging Data to Personalize the Lending Experience
Amber Isaku, VP of Lending at A+ FCU, discuses the credit union's journey to digitize and personalize the lending experience for its members while maintaining a human touch in an increasingly digital landscape.
Transforming Banking with Real-Time Engagement
Maria Echeverria, VP of Business Development at Latinia shares how customer analytics is crucial for developing a comprehensive view of each customer, improving targeting of messages and enhancing customer satisfaction and loyalty.
Bridging the Generational Gap: How Banks and CMOs Can Tackle Communication Challenges
Understanding how each employee communicates is key to having a staff full of happier, more effective workers.
Can Geolocation Unlock Trust in the Next Generation of Bank Customers?
Geolocation technology provides a bridge between the physical and digital worlds that has the potential to win back the trust of consumers, particularly Generation Z.
Build Lifetime Customer Relationships with a Wellbeing-Centered Growth Strategy
Gallup data show the more financially stable customers feel, the more likely they are to deposit more, explore lending and investment opportunities — in turn, boosting the bottom line for banks and credit unions.
Reimagining Bank Marketing for a New Era
Nicole Zimmermann, founder and CEO of ZELOCIN & Partners discusses how traditional financial institutions are falling short of expectations among consumers who expect a dynamic, forward-looking brand.
The Personalization Paradox: Can Banks Delight Customers Without Creeping Them Out?
Banks are heavily investing in personalization to improve customer experience and drive engagement. But is there such a thing as overdoing it?
Cracking the Customer Code: Marrying Emotion and Tech to Maximize ROI
Understanding how and why consumers make decisions — and how rapidly changing technology has changed the way people engage with financial products — is key to forming a cogent growth strategy for bank marketers.
