
Why Financial Marketers Should Focus on Customer Loyalty in 2022
Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first
The success of a bank CMO requires understanding the power of analytics, technology, strategy and agility to drive business
Faced with multiple challenges, bank and credit union marketers can become tentative. Three simple projects can help break the
In times of disruption, branding matters more. Between the pandemic and new competition, financial institutions face a branding
A few institutions have abandoned 'bank' in their branding. It's a risky move without the marketing strategy — and chops — to support
Effective use of video and graphics helps financial institutions capture consumer and employee attention, building brand value and
Their emphasis can be grouped into three broad trends: Using data to know customers, humanizing marketing and optimizing with
It's a bad mistake to oversimplify your institution's product descriptions on your mobile website. Banking services require
Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big
Financial institutions need to make hefty tech investments to advance their customer experience game — here's how to do it the right
Three steps can help financial marketers shift unprofitable accounts to the plus column. Personalized offers at the right moment are
Known for its superior branch service, the big regional is rebuilding its brand experience virtually. The bank's CMO reveals key tactics.
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Community banking has plenty of innovation potential, but often it takes leaving the traditional banking mindset to find the
Many financial institutions rely on a platform that isn't well-suited to them, negatively impacting CX. Here's what they should look
Loyalty is out, the Four Ps useless and tech-driven 'quantum marketing' is in. Here's what financial marketers must know to stay up to speed.
Still widely used, the marketing customer information file (MCIF) is now obsolete. Seven steps can help institutions modernize their
Mergers, expansion and more work-from-home policies demand that financial marketing heads help staff work together wherever they
The superregional tables plans to grow its refi unit into a broad digital loan platform, opting for a full-service niche app. Here's
Despite a doubling of identity theft reports, people grow less concerned about the risks, expecting financial institutions to protect
Nothing says 'go away' like an out-of-date website. A handful of updates can transform bank and credit union sites into 24/7 growth
Shifts in where people seek financial information are driving some changes, coming on top of attitudes and practices changed by the
Wells Fargo and BofA both retired the position, prompting debate about whether 'chief marketing officer' is endangered or simply
Open banking and open finance are becoming household names. But, what exactly is open banking, and why is it so important?
Read More about Open Banking Explained: The What, Why, and How