Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Erin Pryor’s focus on digital marketing and data analytics is a big part of the growth strategy that helped First Horizon weather a merger breakup.
Pros & Cons of ChatGPT and Other ‘Generative AI’ for Marketers
Artificial intelligence that writes, illustrates, creates hyper-segments and more seems a marketer's dream. (Don't let it become a nightmare.)
What to Do About the Surprise Risks of Social Media and Self-Service Tools
Social media and self-service money management tools played a role in two bank failures. Financial institutions should act on that insight.
Think Big, Start Small, and Act Quickly with Applied Intelligence
Darryl Knopp at FICO discusses the current state of personalization in banking and how organizations can use applied intelligence systems to improve experiences, engagement and loyalty.
Other ‘Signature’ and ‘Republic’ Banks Tackle Marketing Crisis
Just over a dozen financial institutions share an unexpected connection with two banks generating grim headlines. Here’s how they reacted.
SVB Post-Mortem: Communications Lessons Amid the Collapse
Silicon Valley Bank's eleventh-hour efforts to rescue itself suffered from poor execution, says a former head of communications for the OCC. What can other institutions learn?
Webinar: Focus 2023: Increasing Agility and Improving Efficiency
Changing priorities, challenges, and outlook on innovation. Hear what brands across financial services are focusing most on in 2023.
Rate Wars: How Digital Banks Keep Pushing CDs Higher
Marcus, Ally, Barclays and Capital One led the charge to 5% CD rates but they're not alone — and rate isn't the only trick up their sleeves.
8 Deposit-Raising Tactics You Might Not Be Trying
There are ways for banks to not only retain deposits but even grow without paying higher rates for every dollar.
Why Silence Isn’t Golden on SVB & Signature Bank Failures
Time for bank leaders to get out there with positive messages to reassure anxious consumers. Here's how to go about it and avoid missteps.
Digital Transformation Lessons From a $200B Bank
Melissa Stevens of Fifth Third Bank shares the digital transformation journey at Fifth Third and how melding modern solutions with legacy processes requires focus, commitment, and the support of people across the entire organization.
Webinar: Marketing Through Uncertainty
This webinar will focus on banking, credit cards and lending and offers insight on emerging industry trends to inform your marketing strategy.
From Johnny Cash to FIFA Video Game, Renasant Bank Maximizes Soccer Sponsorship
How Renasant is taking its sponsorship of the Nashville Soccer Club to a new level, with some help from Johnny Cash and Reese Witherspoon.
Deposit Competition Is On, But Should CDs Still Be the Go-To?
Banks and credit unions are vying for consumer deposits and the heated competition is likely to rage on for years.
BofA Ups Digital Prowess with Marketing & Digital Banking Combo
Knocking down silos is key to improving the customer experience. It's also part of Bank of America's strategy to drive true personalization.
Explainer: What Bankers Should Know About Google’s Helpful Content Update
How could Google’s latest update to its algorithm impact banks and their websites? Here’s a crash course on its “helpful content” update.
Storytelling With a Twist Powers Small-Business Connections for This Community Bank
Storytelling in small-business marketing is a common strategy, but this Connecticut bank puts a twist on the approach in several ways.
Webinar: Insights for Adapting Your Acquisition Marketing During Economic Volatility
Learn how successful financial service marketers are leveraging that data to create customer-first strategies that drive acquisition growth.
How Banks and Credit Unions Make Pricey Super Bowl Advertising Pay Off
In using the Super Bowl as a marketing platform, banks and credit unions favor regional ads and social media campiagns — with good reason.
3 Ways Marketing Needs to Pivot in a Recession
Want to improve the return on marketing investments? Tap into these three trends to strengthen connections with consumers in uncertain times.
62 Digital Marketing Statistics Every Financial Marketer Should Know
Digital ads play a pivotal role in bank marketing. Here are 62 digital marketing statistics shaping mobile and digital marketing strategies.
Use Behavioral Science for an Edge in Acquiring Bank Customers
Bank marketers track customer behavior, but seldom consider its root causes. Once they have that knowledge, simple steps will lead to growth.
A Few Simple Tweaks to Banking Websites Can Increase Sales
'Visual content' techniques help improve digital sales of banking products by reducing clutter and confusion for consumers.
