The recession warning lights might have dimmed, but the risks remain and a sense of uncertainty clouds financial marketers’ strategic plans.
The reflexive playbook is to maximize ROI by slashing marketing costs. But that approach might not be the smart play this time around. Financial marketers face a wide range of difficult challenges in an environment that will be tricky to navigate. What trends are emerging that will reshape the landscape?
In this on-demand webinar, Andrew Davidson, SVP/Chief Insights Officer at Comperemedia | Mintel, examines the outlook for financial marketing and how marketing strategies are evolving in the banking sector. Based on the latest product and marketing innovations, emerging consumer trends, and industry forecasts, you’ll get a roadmap for the road ahead, with a specific focus on banking, credit cards, and lending.
- How macro trends are impacting the outlook for financial services marketing
- How rising rates are influencing the product and marketing mix to create a new landscape
- Lessons from banking brands focused on marketing efficiency in the face of budgetary headwinds
- Where to seek pockets of opportunity as consumer needs evolve, while positioning for the downstream rebound
Watch Instantly by completing the registration form.