5 Types of Marketing Hires You Should Have on Your Radar
When financial marketing chiefs hire lots of generalists, they get a homogenous team. Sharper hiring can help produce sharper results.
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.
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When financial marketing chiefs hire lots of generalists, they get a homogenous team. Sharper hiring can help produce sharper results.
Bankers should prepare for the next PR doomsday by practicing effective PR all the time. Here's what experts say this proactive effort should look like.
What free gifts are helping banks and credit unions attract new checking accounts these days? Here's a gallery of giveaways from across the country.
Cheap deposits? That would be great — but being able to hold onto deposits takes higher priority now for financial institutions.
What's the holdup? And what must banks and credit unions do to finally show better results from their digital marketing efforts? Our research offers some insight.
What are the demographics of Google users? What banking keywords are priciest? Your search for answers ends here.
By understanding the money mindset and payment habits of Gen X, financial services providers can serve them better.
Artificial intelligence that writes, illustrates, creates hyper-segments and more seems a marketer's dream. (Don't let it become a nightmare.)
Social media and self-service money management tools played a role in two bank failures. Financial institutions should act on that insight.
Darryl Knopp at FICO discusses the current state of personalization in banking and how organizations can use applied intelligence systems to improve experiences, engagement and loyalty.
Just over a dozen financial institutions share an unexpected connection with two banks generating grim headlines. Here’s how they reacted.
Silicon Valley Bank's eleventh-hour efforts to rescue itself suffered from poor execution, says a former head of communications for the OCC. What can other institutions learn?
Explore practical strategies and methodologies credit unions can employ to maintain a competitive edge, ensure sustainable growth, and optimize lending programs.
Read More about White Paper — Strategies to Unlock Efficiencies in Modern Lending
Download this FREE marketing guide for: Creative trends, planning resources, smart strategies, and more.
Read More about The sky was never the limit. We think bigger.
Changing priorities, challenges, and outlook on innovation. Hear what brands across financial services are focusing most on in 2023.
Marcus, Ally, Barclays and Capital One led the charge to 5% CD rates but they're not alone — and rate isn't the only trick up their sleeves.
There are ways for banks to not only retain deposits but even grow without paying higher rates for every dollar.
Time for bank leaders to get out there with positive messages to reassure anxious consumers. Here's how to go about it and avoid missteps.
Melissa Stevens of Fifth Third Bank shares the digital transformation journey at Fifth Third and how melding modern solutions with legacy processes requires focus, commitment, and the support of people across the entire organization.
This webinar will focus on banking, credit cards and lending and offers insight on emerging industry trends to inform your marketing strategy.
How Renasant is taking its sponsorship of the Nashville Soccer Club to a new level, with some help from Johnny Cash and Reese Witherspoon.
Banks and credit unions are vying for consumer deposits and the heated competition is likely to rage on for years.
Knocking down silos is key to improving the customer experience. It's also part of Bank of America's strategy to drive true personalization.
How could Google’s latest update to its algorithm impact banks and their websites? Here’s a crash course on its “helpful content” update.
Learn how to spot a liquidity crunch and the top pain points digital lenders should have an action plan to address.
Read More about Digital Lenders Should Always Be Prepared for a Liquidity Crunch
90% of customers want to reply to texts from their financial institution. Meet them where they are with two-way SMS text.
Read More about Don’t Get Left Behind. Your Customers Need SMS Texting.