Use these five key performance metrics to optimize marketing efforts and ensure the budget is being spent where it matters most.
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Erin Pryor’s focus on digital marketing and data analytics is a big part of the growth strategy that helped First Horizon weather a merger breakup.
Popular Articles within Bank Marketing Strategy:
Find ways to make marketing easy, effective, and efficient for your local financial institution from Podium and Jim Marous' best practices.
A major shift in deposit marketing is arriving. Retention and gaining share will go to those who prepare. New competition: the government.
Is your marketing budget in danger of cuts? Here's what to say to the bank's leaders and how to adjust without losing competitive ground.
Analysis of The Power 100 banking social media rankings highlights key changes in use of Facebook, Twitter, YouTube and Instagram.
CMO insights from the bank that produced its own payments wearable & the first small-bank Metaverse outpost. A key: relentless data analytics.
Deeply knowing their customers can help banks and credit unions tap unrealized revenue potential in 2023. Here's how to accomplish that.
Consumer financial worries and an early start to the holidays will define this season. Here's how bankers can get their offers to stand out.
Explore strategies for identifying, engaging and winning with consumers by adopting a risk to response mindset across campaign types.
This credit union is making a huge gamble axing fees based on a deep analysis of its customer data. Here's why the CEO believes it'll win.
Quantifying business outcomes isn’t enough. Financial marketers must communicate results in language all stakeholders will understand.
Think you can’t match Bank of America's marketing? Think again. Texting to get online reviews can put your bank at the top in Google Maps.
Digital is dominating financial ad spending, but CFPB has raised concerns that algorithms and AI may be skewing ad targeting.
Behavioral science is critical for banks to understand how consumers will react to various tactics and strategies, says HBT Marketing's co-founder Nancy Harhut.
A 15-year relationship has produced highly engaging ads in a risk-averse industry. Bank and agency execs share what they do differently.
The fintech marketer shares how the neobank uses real-time personalization to help overcome traditional institutions' trust advantage.
Most banks attack marketing — and branding — all wrong in the 21st century. Two experienced marketers explain how to get it right in a new book.
Retail banking relationships are under siege from multiple digital options. Here are four ways financial marketers can fight back.
Providing supportive content for stressed consumers can be as important as adjusting deposit pricing. Here's what bank marketers are doing.
Most mortgage experiences are painful, filled with friction, and very time-consuming. Enter mortgage-as-a-service (MaaS) solutions from Rocket Mortgage, says executive vice president Sam Schey and Q2's Jonathan Price.
Most bank and credit union marketing falls short. The key to improving it is to recognize and tightly target what customers truly want.
A website is a bank's first impression and a reflection of the brand. Here are expert recommendations to max your site's marketing power.