6 Ways Marketers Can Turn Boring Banking Numbers Into Killer Copy
Parroting opaque numbers confuses and then loses key banking audiences. Compare before and after examples to see how to make figures clear.
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Keeping Your Bank’s Brand Out of The ‘Cancel Culture’ Crosshairs
Financial institutions sit one hashtag away from reputation damage. Forethought and attention to service can help curtail social media hell.
How Small Banks Can Counter Fintech & Megabank Marketing Budgets
Community institutions are losing share among Millennial and Gen Z segments. Analytics and first-party data can help reverse the trend.
The End of the Traditional Banking Relationship, and What’s Replacing It
Consumers have changed how and where they bank — increasingly even their primary accounts. Here's what incumbents must do to respond.
Why Financial Marketers Should Focus on Customer Loyalty in 2022
Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first consumers.
The CMO Role in Banking is Being Disrupted
The success of a bank CMO requires understanding the power of analytics, technology, strategy and agility to drive business results.
3 Proven Ways Financial Marketers Can Laser-Focus on the Customer
Faced with multiple challenges, bank and credit union marketers can become tentative. Three simple projects can help break the gridlock.
High-Risk Branding: Two Financial Institutions Prove it Can Pay Off
In times of disruption, branding matters more. Between the pandemic and new competition, financial institutions face a branding challenge.
Why Some Institutions Dropped ‘Bank’ from Their Brand (and Why Most Shouldn’t)
A few institutions have abandoned 'bank' in their branding. It's a risky move without the marketing strategy — and chops — to support it.
Why Strong Visual Branding and Communication Are Vital in Banking
Effective use of video and graphics helps financial institutions capture consumer and employee attention, building brand value and trust.
Financial Marketers Reveal Top Priorities for the Year Ahead
Their emphasis can be grouped into three broad trends: Using data to know customers, humanizing marketing and optimizing with analytics.
Banks’ Mobile Marketing Demands Sharper Focus on Message and Audience
It's a bad mistake to oversimplify your institution's product descriptions on your mobile website. Banking services require details.
What Financial Marketers Need to Know About Streaming Video Now
Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big opportunity.
3 Key Marketing Strategies for Banks & Credit Unions in 2022
Financial institutions need to make hefty tech investments to advance their customer experience game — here's how to do it the right way.
The Truth About Unprofitable Bank Customers (and How to Change It)
Three steps can help financial marketers shift unprofitable accounts to the plus column. Personalized offers at the right moment are key.
What Financial Institutions Can Learn from TD Bank’s Marketing Playbook
Known for its superior branch service, the big regional is rebuilding its brand experience virtually. The bank's CMO reveals key tactics.
Tips & Insights on Creating (or Recreating) Brand Buzz in Banking
Community banking has plenty of innovation potential, but often it takes leaving the traditional banking mindset to find the opportunities.
Building a CRM from Scratch? Why That’s a Big Mistake for Banks
Many financial institutions rely on a platform that isn't well-suited to them, negatively impacting CX. Here's what they should look for.
Mastercard CMO: Why Traditional Bank Marketing Is Failing
Loyalty is out, the Four Ps useless and tech-driven 'quantum marketing' is in. Here's what financial marketers must know to stay up to speed.
The One Marketing Automation Tool Banks Should Ditch Now
Still widely used, the marketing customer information file (MCIF) is now obsolete. Seven steps can help institutions modernize their methods.
7 Strategies for CMOs Managing Remote Bank Marketing Teams
Mergers, expansion and more work-from-home policies demand that financial marketing heads help staff work together wherever they are.
Inside KeyBank’s New Strategy for Its National Digital Brand
The superregional tables plans to grow its refi unit into a broad digital loan platform, opting for a full-service niche app. Here's why.
