Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Common wisdom says economic uncertainty means smaller marketing budgets. But Comperemedia says the bold should double down for growth.
How All Banks Can Now Offer Industry-Leading Digital Mortgages
Most mortgage experiences are painful, filled with friction, and very time-consuming. Enter mortgage-as-a-service (MaaS) solutions from Rocket Mortgage, says executive vice president Sam Schey and Q2's Jonathan Price.
To Compete with Fintechs, Bank Marketers Must Embrace Niche Strategy
Most bank and credit union marketing falls short. The key to improving it is to recognize and tightly target what customers truly want.
How Enhanced Personalization of Bank Websites Propels Growth
A website is a bank's first impression and a reflection of the brand. Here are expert recommendations to max your site's marketing power.
How Banks Can Engage Customers Who Ignore Their Digital Marketing
Drowning people in emails and text messages will drive them crazy. Centralizing control of digital marketing and personalization is a must.
How Data, AI & Machine Learning Supercharge Personalization for Banks
Customer trends demand banks focus on personalization. The solution lies in machine-learning, data analytics and artificial intelligence.
Why CX Now Makes or Breaks Banking Brands
Earning trust in banking hinges on a combination of customer experience, product quality, and data privacy. But CX is most critical.
How Ally Bank is Shaking Up Its Marketing Strategy for a Rocky Economy
Here's what marketers can learn from Ally's communications strategy amid rising interest rates, soaring inflation and a looming recession.
Banking Must Upgrade Marketing Technology to Become Future-Ready
Investment in marketing technology allows organizations to use data and insights across channels and throughout the entire customer journey.
Should Banks Kill Sign-On Bonuses for New Checking Accounts?
Cash onboarding bonuses are popular at big banks like Chase. But experts advise caution for most financial institutions. Here's why.
Inside Huntington Bank’s Marketing and Innovation Strategy
The bank's uncommon alignment of marketing, digital and business units results in greater product innovation and more effective messaging.
How to Think Like a Brand and Not a Bank
"Think Like a Brand, Not a Bank": This is the book no financial marketer can miss from Allison Netzer and Liz High.
3 Key Lessons from Morgan Stanley’s Chief Marketing Officer
Alice Milligan at Morgan Stanley shares insights into banking mergers, nurturing a famed banking brand, and building a strong team.
How to Improve Data-Driven Personalization in Banking
Nearly all marketers know they need to personalize, but few are sure of their ability to do so. It doesn't require AI, but data is key.
Customer Data Platforms Have Become an Essential Bank Marketing Tool
A CDP helps bridge data gaps and enhances personalization. Some in banking still wonder if it's a bridge too far, but opinions are changing.
Inside the Digital Marketing Strategies of Neobanks Revolut, Monzo
An analysis of the strategies of the two neobanks reveals ideas banks and credit unions can use to improve their digital marketing chops.
The 6 Pillars of Digital Marketing for Banks & Credit Unions
To drive brand and business growth, financial marketers must master SEO, paid search, web UX and three other marketing essentials.
How Inflation Is Reshaping Bank Marketing Strategies & Budgets
Gartner study overturns accepted 'truths' about offline, search and SEO marketing. Bank marketers must be ready to make changes quickly.
Gallery: 24 of Banking’s Best Annual Reports
More than two dozen creative inspirations from bank and credit union marketers worldwide provide ideas for your next banking annual report.
An Inside Look into Morgan Stanley’s Evolving Brand Strategy
Alice Milligan was named the chief marketing officer of Morgan Stanley, after the acquisition of E-Trade. Learn how she has led the bank to its success with her brand strategy.
Bank Marketing Trendwatch: Precision-Targeting Ads with Connected TV
Connected TV gives bank marketers a unique opportunity to customize video ads for multiple markets, giving them a great way to reach Gen Z.
Webinar: Perks, Potholes and Pitfalls: Marketing in the Digital Age
Digital marketing technology can meet consumer demand for precise, private and personalized financial services engagement.
How Banks Can Avoid Customer Anger from Uncoordinated Marketing
Organizational silos create overlap and wasted opportunities in digital and mail marketing. Three practical steps can turn things around.
