Bankrate, Step Aside. Seattle Bank’s Unbiased CD Site Has National Plans
One community bank’s free CD rate-listing service that will be able to help both consumers and financial institutions.
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
5 Key Social Media Questions Answered to Help Guide Banks’ Strategy
Should you zero in on one social platform or juggle them all? Is TikTok worth trying? Here are insights guiding social strategies in 2023.
A Bank Marketer’s Guide to Hacking the Human Brain
To craft more effective marketing messages, banks and credit unions should tap into the ‘default decisions’ that all humans make.
How to Define the Generations: The Ultimate Guide for Marketers
This analysis ends the debate over birth years for the Silent Generation, Boomers, Gen X, Millennials, Gen Z, and Alphas.
The Right and Wrong Way to Cut a Bank Marketing Budget
When your bank's marketing budget is on the block, three factors must guide what stays and what goes to ensure short- and long-term growth.
What Banks Can Learn from MetaBank’s Unusual Rebrand
BaaS leader MetaBank recently rebranded itself as Pathward Financial following the sale of its name to Facebook's parent Meta Platforms.
Top Marketing Challenges for 2023 and How to Overcome Them
Trends to prepare for: Economic headwinds and consumer expectations will change bank marketing budgets, expenses, technology, and messaging.
How CFPB’s New Data Sharing Rules Will Alter the Banking Landscape
The agency's rapid development of data sharing rules among banks, fintechs and other players will have major impact on banking's future.
Risqué and Risky: Credit Union Advertises Itself as a ‘Side Bank’
SF Fire Credit Union's provocative new video ad targets younger generations, playing off shock value as a way to make an old brand stand out.
Big Changes for CMOs and Bank Marketing Teams in 2023
Centralization, shifting responsibilities, increased team size and scarcity of talent characterize key challenges bank marketers face.
The Four Myths of Marketing Analytics Platforms Hindering Bankers
Choosing an analytics platform is a big decision, and it's hard to see through vendor marketing messages. Here's what to look out for.
4 Ways Marketers Can Benefit from SEC’s Revised Rule on Customer Reviews
A key marketing rule change impacts use of online bank reviews. Four practices will help financial institutions use reviews to best effect.
5 Essential Metrics that Prove The Marketing Strategy Works
Use these five key performance metrics to optimize marketing efforts and ensure the budget is being spent where it matters most.
Deposit Strategies Must Be Revised Before Funds Exit for Higher Rates
A major shift in deposit marketing is arriving. Retention and gaining share will go to those who prepare. New competition: the government.
Why Banks Shouldn’t Slash Their 2023 Marketing Budgets
Is your marketing budget in danger of cuts? Here's what to say to the bank's leaders and how to adjust without losing competitive ground.
Social Media Trends in Banking: Facebook Likes & YouTube Views Jump
Analysis of The Power 100 banking social media rankings highlights key changes in use of Facebook, Twitter, YouTube and Instagram.
The Unique Marketing Strategies of a Digital Bank that Loves Innovation
CMO insights from the bank that produced its own payments wearable & the first small-bank Metaverse outpost. A key: relentless data analytics.
Targeting the Best Customer Segments for Revenue Growth in Banking
Deeply knowing their customers can help banks and credit unions tap unrealized revenue potential in 2023. Here's how to accomplish that.
Holiday Bank Marketing Strategies for a Long, Anxious Season
Consumer financial worries and an early start to the holidays will define this season. Here's how bankers can get their offers to stand out.
One Credit Union Axes All Fees: Bold Strategy or Big Mistake?
The institution is eight months into a huge gamble based on a deep analysis of customer data. Here's why they believe they'll win.
How Bank Marketers Should Use Storytelling in Internal Communications
Quantifying business outcomes isn’t enough. Financial marketers must communicate results in language all stakeholders will understand.
Online Reviews Are Critical to Bank Marketing: Here’s How to Get More
Think you can’t match Bank of America's marketing? Think again. Texting to get online reviews can put your bank at the top in Google Maps.
