Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Banks ramped up their marketing after the pandemic. Here’s how it paid off, with data to benchmark whether your budget and your results are keeping pace.
Tactics from a Nail-Biter Merger That Every Bank Marketer Can Use
Segmentation is a crucial skill for marketers tackling many challenges, not just M&A. Here's how it improved the customer communications strategy for one institution in a make-or-break situation.
How Branding Pays Off in the Bottom Line and in Tough Times
In the wake of so much banking turbulence this spring, one clear lesson is how branding has powerful benefits that help boost the bottom line.
Why Banks Can’t Underestimate Consumers’ Growing Comfort with Fintechs
A traditional bank or credit union is still the primary institution for most, but a survey shows openness to digital alternatives is accelerating.
Ally Taking ChatGPT Slow, But Could Be Using It By Yearend
Ally's CMO says 'resistance is futile' on ChatGPT. The digital-only bank has a plan to ensure this generative AI tool writes a success story.
Funny ‘Bank of Joyce’ Ads Stand Out in Crowded Atlanta Market
Many bank marketers avoid using humor, but this reinvented community bank turns a scripted misunderstanding into an award-winning campaign.
How to Get Comfortable with Generative AI in Your Marketing Strategy
Crawl, walk, run toward generative AI, urges a marketing executive at a financial institution. Those not experimenting with it are missing out.
The Biggest Challenges and Opportunities for Credit Unions from a Marketing Perspective
Credit unions view relationship marketing and artificial intelligence as big opportunities. But they also have some challenges banks don't have to worry about.
Reviving Customer Testimonials with Flair in Huntington Bank’s Ad Campaign
An Oscar-winning documentary filmmaker shows relationships Huntington bankers have with real customers they’ve helped in advertising campaign.
Marketing in a World of ‘Infinite Data’
A significant evolution of marketing is underway, driven by the availability of 'infinite data,' modern technology and evolving rules.
TD Bank’s No-Interest Credit Card: Niche Product or Trendsetter?
Just as credit card rates hit a record high, here comes TD Clear, the first U.S. credit card that charges no interest and no late fees.
Driving Growth with a Financial Marketing Playbook
Eric Fulwiler of Rival details a marketing playbook that can drive the growth of fintech and banking brands, and why a change in legacy mindset may be more important than the latest technologies.
Rally Credit Union’s Rebranding Campaign Plays on Its New Name
This South Texas credit union aims to ‘rally’ the community and make the point that membership isn’t as restricted as its former name implied.
Credit Card Revolvers vs. Transactors: Understanding Their Behavior to Optimize Marketing Strategies
Credit card transactors have different spending habits and lifestyles than credit revolvers. Here's how marketers can use these insights.
How to Find the Right CRM System and Make the Most of It
For many community banks and credit unions, finding the right CRM system can feel like boiling the ocean. Where should they start?
As a Deposit Strategy, ‘New Money Only’ Rate Offers Are a Poison Pill
Banks and credit unions looking to attract and retain deposits have better options than 'new money only' rate offers that undermine longstanding relationships.
‘One and Done’ Messaging Won’t Fix Public’s Banking Jitters
Banking leaders must reach out to local groups to tell their stories and it's a message that must be refreshed frequently.
3 Steps to Creating Experiential Marketing That Wows Your Target Audience
Take event marketing to the next level with effective interactive tactics that allow financial brands to bond with customers and prospects.
‘It’s Like a Spigot:’ How SaveBetter Helps With Bringing in Deposits
Interest rates are up, and so is competition for deposits. Ponce Bank is one of more than 20 institutions that have partnered with the deposit marketplace SaveBetter to get more funding.
5 Types of Marketing Hires You Should Have on Your Radar
When financial marketing chiefs hire lots of generalists, they get a homogenous team. Sharper hiring can help produce sharper results.
Why Bankers Need to Become PR Preppers
Bankers should prepare for the next PR doomsday by practicing effective PR all the time. Here's what experts say this proactive effort should look like.
The Toaster Effect: Free Gifts Can Boost New Account Openings by 15% or More
What free gifts are helping banks and credit unions attract new checking accounts these days? Here's a gallery of giveaways from across the country.
Deposit Stability Matters More Than Low-Cost Money Now
Cheap deposits? That would be great — but being able to hold onto deposits takes higher priority now for financial institutions.
