Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
As 2025 approaches, banks, fintech and finance firms must adapt their communication strategies to face new trends and challenges.
Holiday Credit Promos Focus on Offering Value, in Nod to Inflation Grinch
This gallery of holiday-themed promotions shows the tactics credit card issuers and BNPL firms are using to spur consumer spending.
Can You Handle the Truth? The Big Lessons Focus Groups Are Teaching Banks
Bank of America, Fifth Third and many other banks and credit unions bring in focus groups for product development and more.
Data Drives the Future of Branch + Digital Distribution in Banking
Branch networks are growing less prominent, but they're just as critical as ever. Adrenaline's CEO Gina Bleedorn says with data and analytics, banks can determine the right mix of flagships, self-service locations, and everything in between.
How to Stretch Your 2023 Marketing Budget as Media Prices Rise
Sticker shock on ad buys? This outlook on TV, digital and print media costs will help you strategize, as you work on your marketing budget.
Inflation and Rising Rates Ignite Deposit Marketing Surge
Not long ago deposits were pouring in. Now new strategies — and marketing campaigns — are needed to attract them.
Banking Complaints: 4 Ways to Turn Gripes Into Account Growth
Complaints give bank marketers key insights into ways to improve their financial institution. Don't let these opportunities go to waste.
Ally Bank: Breaking Through the Noise with Innovation and Relevance
Ally Bank is differentiating itself from its legacy banking provider competitors with its innovation in marketing and branding, led by chief marketing and PR officer Andrea Brimmer.
Bankrate, Step Aside. Seattle Bank’s Unbiased CD Site Has National Plans
One community bank’s free CD rate-listing service that will be able to help both consumers and financial institutions.
5 Key Social Media Questions Answered to Help Guide Banks’ Strategy
Should you zero in on one social platform or juggle them all? Is TikTok worth trying? Here are insights guiding social strategies in 2023.
A Bank Marketer’s Guide to Hacking the Human Brain
To craft more effective marketing messages, banks and credit unions should tap into the ‘default decisions’ that all humans make.
How to Define the Generations: The Ultimate Guide for Marketers
This analysis ends the debate over birth years for the Silent Generation, Boomers, Gen X, Millennials, Gen Z, and Alphas.
The Right and Wrong Way to Cut a Bank Marketing Budget
When your bank's marketing budget is on the block, three factors must guide what stays and what goes to ensure short- and long-term growth.
What Banks Can Learn from MetaBank’s Unusual Rebrand
BaaS leader MetaBank recently rebranded itself as Pathward Financial following the sale of its name to Facebook's parent Meta Platforms.
Top Marketing Challenges for 2023 and How to Overcome Them
Trends to prepare for: Economic headwinds and consumer expectations will change bank marketing budgets, expenses, technology, and messaging.
How CFPB’s New Data Sharing Rules Will Alter the Banking Landscape
The agency's rapid development of data sharing rules among banks, fintechs and other players will have major impact on banking's future.
Risqué and Risky: Credit Union Advertises Itself as a ‘Side Bank’
SF Fire Credit Union's provocative new video ad targets younger generations, playing off shock value as a way to make an old brand stand out.
Big Changes for CMOs and Bank Marketing Teams in 2023
Centralization, shifting responsibilities, increased team size and scarcity of talent characterize key challenges bank marketers face.
The Four Myths of Marketing Analytics Platforms Hindering Bankers
Choosing an analytics platform is a big decision, and it's hard to see through vendor marketing messages. Here's what to look out for.
Using AI to Maximize Customer Personalization
If banks can provide strong AI-based personalization solutions, they will win customers over from digital banks — for good, says Coveo's senior product marketing manager Devin Poole.
The Future of Banking: Where Everyone Creates Their Own Bank
Hyper-personalization is the kingpin of a strong digital banking system. Now, people want control of their data, their services and their devices, says Emmanuel David, global thought leader.
4 Ways Marketers Can Benefit from SEC’s Revised Rule on Customer Reviews
A key marketing rule change impacts use of online bank reviews. Four practices will help financial institutions use reviews to best effect.
5 Essential Metrics that Prove The Marketing Strategy Works
Use these five key performance metrics to optimize marketing efforts and ensure the budget is being spent where it matters most.
