Loyalty is out, the Four Ps useless and tech-driven 'quantum marketing' is in. Here's what financial marketers must know to stay up to speed.
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Common wisdom says economic uncertainty means smaller marketing budgets. But Comperemedia says the bold should double down for growth.
Popular Articles within Bank Marketing Strategy:
Still widely used, the marketing customer information file (MCIF) is now obsolete. Seven steps can help institutions modernize their methods.
Mergers, expansion and more work-from-home policies demand that financial marketing heads help staff work together wherever they are.
The superregional tables plans to grow its refi unit into a broad digital loan platform, opting for a full-service niche app. Here's why.
Despite a doubling of identity theft reports, people grow less concerned about the risks, expecting financial institutions to protect them.
Nothing says 'go away' like an out-of-date website. A handful of updates can transform bank and credit union sites into 24/7 growth engines.
Shifts in where people seek financial information are driving some changes, coming on top of attitudes and practices changed by the pandemic.
Wells Fargo and BofA both retired the position, prompting debate about whether 'chief marketing officer' is endangered or simply evolving.
Getting brand right is critical because it is the one thing that sets banks and credit unions apart in a marketplace of similar products.
The financial marketing sector is going to encounter its biggest disruption yet: quantum marketing. Not sure what that entails yet? Jim Marous sat down with Mastercard's chief marketing officer Raja Rajamannar discusses what bankers need to know.
Financial marketers may be relying on outdated budgeting strategies. Here are the steps their teams should take when outlining priorities.
Detailed roadmap for marketers shows how to build a compelling case for adding financial calculators to a bank or credit union's website.
Consumers give the protections a thumbs-up, but the changes could negatively impact financial marketing strategies. Here’s how to adapt.
In a digital world, poor CX can undermine even the best marketing, but a great experience can have a positive multiplier impact.
Financial marketers try to measure every interaction, but there are things they don’t see and can't track. Learn the pitfalls and remedies.
The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality.
Financial marketing experts weigh in on five strategies to effectively grow your financial institution's brand and business.
Using customized digital analytics helps sort through an avalanche of web metrics to guide campaign decisions and justify budgets.
Surprises await couples who commit to each other before they seriously discuss spending, saving and borrowing. This bank gets people talking.
Financial institutions can benefit by integrating email into their marketing, but to be successful, several key factors must be considered.
Your brand is showing up nearly everywhere, but may not be saying what you think. Here are four ways to deliver a seamless brand experience.
99% of things banks and credit unions call 'stories' aren't that at all. Real stories have emotional hooks, and require three key elements.