Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Common wisdom says economic uncertainty means smaller marketing budgets. But Comperemedia says the bold should double down for growth.
Mastercard CMO: Why Traditional Bank Marketing Is Failing
Loyalty is out, the Four Ps useless and tech-driven 'quantum marketing' is in. Here's what financial marketers must know to stay up to speed.
The One Marketing Automation Tool Banks Should Ditch Now
Still widely used, the marketing customer information file (MCIF) is now obsolete. Seven steps can help institutions modernize their methods.
7 Strategies for CMOs Managing Remote Bank Marketing Teams
Mergers, expansion and more work-from-home policies demand that financial marketing heads help staff work together wherever they are.
Inside KeyBank’s New Strategy for Its National Digital Brand
The superregional tables plans to grow its refi unit into a broad digital loan platform, opting for a full-service niche app. Here's why.
Banks’ Brand Risk Grows As People Become Numb to Cyber Fraud
Despite a doubling of identity theft reports, people grow less concerned about the risks, expecting financial institutions to protect them.
6 Features to Turn a Financial Institution Website into a ‘Digital Branch’
Nothing says 'go away' like an out-of-date website. A handful of updates can transform bank and credit union sites into 24/7 growth engines.
How Banks and Credit Unions Are Rethinking Marketing for 2022
Shifts in where people seek financial information are driving some changes, coming on top of attitudes and practices changed by the pandemic.
Why Are So Many Banks Killing the CMO Role?
Wells Fargo and BofA both retired the position, prompting debate about whether 'chief marketing officer' is endangered or simply evolving.
Four Hazardous Branding Traps Financial Institutions Step Into
Getting brand right is critical because it is the one thing that sets banks and credit unions apart in a marketplace of similar products.
Mastering Quantum Marketing in Banking
The financial marketing sector is going to encounter its biggest disruption yet: quantum marketing. Not sure what that entails yet? Jim Marous sat down with Mastercard's chief marketing officer Raja Rajamannar discusses what bankers need to know.
What Banks Should (and Shouldn’t) Put Into Next Year’s Marketing Budget
Financial marketers may be relying on outdated budgeting strategies. Here are the steps their teams should take when outlining priorities.
How to Increase Personalized Engagement (and Sales) on Bank Websites
Detailed roadmap for marketers shows how to build a compelling case for adding financial calculators to a bank or credit union's website.
Don’t Let Apple’s Data Privacy Rules Derail Your Bank’s Marketing
Consumers give the protections a thumbs-up, but the changes could negatively impact financial marketing strategies. Here’s how to adapt.
How Bad CX in Banking Undermines Great Marketing
In a digital world, poor CX can undermine even the best marketing, but a great experience can have a positive multiplier impact.
Marketers Don’t Know About the ‘Dark Funnel’ (And That’s a Problem)
Financial marketers try to measure every interaction, but there are things they don’t see and can't track. Learn the pitfalls and remedies.
Machine-Driven Marketing: The Future of Ethical AI and Digital Banking
The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality.
5 Key Strategies to Maximize Your Institution’s Marketing Reach & Impact
Financial marketing experts weigh in on five strategies to effectively grow your financial institution's brand and business.
4 Ways for Financial Marketers to Extract Meaningful Website Data
Using customized digital analytics helps sort through an avalanche of web metrics to guide campaign decisions and justify budgets.
Ally Campaign Pokes Fun at Couples’ Fears Over the ‘Money Talk’
Surprises await couples who commit to each other before they seriously discuss spending, saving and borrowing. This bank gets people talking.
10 Questions To Ask Before Launching Your Next Email Campaign
Financial institutions can benefit by integrating email into their marketing, but to be successful, several key factors must be considered.
How Financial Institutions Can Clean Up Sloppy Brand Habits
Your brand is showing up nearly everywhere, but may not be saying what you think. Here are four ways to deliver a seamless brand experience.
Why Most Financial Institutions Flop When Using Stories for Marketing
99% of things banks and credit unions call 'stories' aren't that at all. Real stories have emotional hooks, and require three key elements.
