Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Evolving for the Future: Repositioning and Repackaging a Bank Brand
First Cherokee Bank spawns “Acru,” a retail wealth management sub-brand that will gradually become the bank’s primary identity.
The Online IQ of Retail Banks: Feeble or Genius?
An NYU study quantifies the digital competence of 17 retail banks. The full report includes a number of fascinating facts, graphs and stats.
Cheesy Image Wraps Metro Bank’s Customer-Centric Value Proposition
The scrappy UK startup has a bold, differentiated strategy, but critics say the bank's cheesy image and gaudy branches undermine its brand.
A Bank Brand Drenched in Orange
Bankinter has saturated its entire brand image in a flood of tangy bright orange. Take a look at this bold, fresh and contemporary identity.
Q&A: The Strategy Behind UMe Credit Union’s Rebranding
UMe FCU talks about their recent name change, which has frank insights about the challenges involved with rebranding a financial institution.
Creative Showcase: Icicle Tricycle | Mariachi Band | Bad Habits | Rickshaw
Looking for some fresh, clever and creative ideas in retail bank marketing? Take a look at these 16 marketing projects from global banks.
Name Change Review: Argent, Talmer, Orion, Alloya + 4 More
Banco Popular must dump its Spanish-sounding name in the U.S. and the Bank of Maine struggles with the semantics of local branding.
Bank Has Fun With Series Of Creative Guerilla Stunts
NAB continues to stir things up in the Aussie banking world with an onslaught of clever and creative guerrilla marketing stunts.
The Two Most Important Branding Questions You Could Ever Answer
What makes a bank unique? If you can't recognize the differences, then neither can consumers who will be forced to compare you only on price.
Antes vs. Drivers: 3 Steps to Find Relevant Differentiation
The key to success in branding hinges on being different than your competitors in ways that really mean something to consumers.
Three Warning Signs It May Be Time to Rebrand
How do you know when it’s time to rebrand your bank or credit union? Guest contributor Mark Arnold shares three warning signs.
Perception vs. Reality: Do People Get More From Credit Unions Than Banks?
Some credit unions pay significantly lower rates on deposits than banks, so is it fair to characterize credit unions as a better value?
Coast Capital Shows Staff How to Serve With Stylish Guerilla Stunts
Walking the service talk with an internal guerilla branding campaign that treats employees like customers.
How Much Do Credit Union Marketers Make? And Are They Happy?
Credit union marketers are less happy, working longer hours and earning less -- especially women, who outnumber men 3-to-1 in the industry.
Word-of-Mouth Banking
What is the impact of word-of-mouth on banking purchases? Do face-to-face referrals generate more business than online?
You Don’t Control Your Brand (Actually, You Never Did)
Marketers need to understand the distinction between their “brand” (which they don't control) and “branding” (which they control entirely).
Why Do People Switch Banks? What Are Branches Good For?
This report sheds light on critical issues that encompass switching triggers, satisfaction levels, trust, CX and the role of branches.
New, Vibrant and Brighter Brand – Pricetag: $1.2 million
The Cambridge Building Society in the UK spent a hefty sum to rebrand itself, trying to shake its old, stuffy, boring image.
Big Banks Pay Bloggers Big Bucks for Sales Referrals
Some banks pay bloggers as much as $150 for new accounts, a practice that raises some ethical questions — especially for Ally Bank.
Overdrafts Pile Up As Opt-In Pays Off, But Were Consumers Misled?
Somewhere between 33%–75% of consumers opted in to OD plans, and overdraft fees will hit a record in 2011. Was deceptive marketing involved?
Bash Banks With Limerick Style and Win a Trip to the Irish Isle
A credit union gives away a trip to Ireland in a three-pronged product promotion. All it takes to enter is a limerick making fun of banks.
Peek Inside: Deutsche Bank’s BrandSpace, Strategy & Standards
Deutsche has spent millions to memorialize its rebranding project. See the bank's brand standards manual and unique BrandSpace museum.
