Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Bank’s Innovative Charity Website Signals New Era in Community Giving
A unique website represents an emerging in corporate giving, where banks' customers choose which charities receive donations, not the board and management.
Does Creativity Stand A Chance At Credit Unions?
As an in-house creative person at a credit union, you don’t get much variety. How can you tackle the creative blahs?
What’s The Single Biggest Financial Marketing Issue In 2012?
Financial marketers say they are deeply concerned about budgets, cranky customers, profitability and loan growth.
2012 State of Bank & Credit Union Marketing
2012 won't be easy on financial marketers. Look at the findings from this comprehensive study and find out what's troubling everyone.
Financial Institutions Use Segmint’s Lifestyle Indicators To Target Ads Online
Banks and credit unions can target ads at online financial consumers with pinpoint accuracy using Segmint's lifestyle analysis tools.
CMO Study: Consumer Anxiety Straining Bank Marketing Communications
Bank marketers believe consumers are stressed and panicky. 87% feel their job has become harder, and 34% have seen marketing cutbacks.
Strongest Brands in Banking? Bancography Says Wells Fargo & Austin Telco FCU
See how Bancography ranks the strongest retail banking brands in 2011, with 70 banks and 50 credit unions making the list.
2012 Financial Marketing Survey: 20 Questions About This Year
The Financial Brand invites you to participate in this important survey about the state of marketing in the retail banking sector.
Hi, My Name Is… BluCurrent, Fieldstone, Evolve, Catalyst
What's the rationale behind these new monikers in banking? Here's a review of 11 notable name changes by banks and credit unions.
Black Friday & Cyber Monday: Who Says Banks Can’t Play Too?
2011 marks the third year in a row that ING DIRECT has held promotions on either Black Friday or Cyber Monday. This year, it's both.
Consumers Sour on Big Banks, Sweet on Credit Unions
This study shows just how bad consumer sentiment has turned towards big banks. But people still love their credit unions.
Video: What is a Brand in Banking?
Need to explain branding to someone? Your board, or employees? Here's an excellent yet brief video overview.
4 Ways ‘Bank Transfer Day’ Is Silly
Four avoidable shortcomings in this poorly conceived bank boycott will keep it from achieving its real potential.
Datamining Social Media Profiles for Actionable Intelligence
Can social media data drive financial marketing strategies or is this just a pipe dream? It's a conversation for bankers to have.
Show and Tell, Switch and Sell
Check out this New Zealand bank's online show-and-tell switching website. It's cool, innovative, interactive …and huge.
Citibank.com’s Extreme Website Makeover
Check out Citibank's new, dramatically streamlined website, with a bolder aesthetic and a completely revamped online banking system.
Study Shows Free Checking Marching Towards Extinction at Big Banks
The number of free checking accounts is shrinking while account requirements, monthly fees, ATM surcharges and overdraft fees all going up.
Mobile ATMs: Banks on Wheels
Banks talking about themes like “community” or “convenience” should consider deploying a mobile ATM. Here's some tips to help shape the CX.
Credit Unions, Here’s That Awareness Campaign You’ve Been Waiting For
If every credit union agreed to perform random acts of kindness on the same day, it could be worth as much as $4.3 billion in free PR value.
No More ‘Love’ for Ally Bank as They Search for the Right Ad Message
Ally dumps its Love ads, switching to its third campaign. With that track record, it’s difficult to deliver any kind of consistent branding.
Merged Credit Unions Roll Out New Brand As They Form ‘Solarity’
In this "merger of equals," both credit unions abandoned their brands and went with Solarity. Why did they change names?
The Melbourne Identity: Big Bank Mimics City’s Image As It Resurrects Local Brand
A big Australian bank tries fixing its mistake by resurrecting an old regional brand it took over -- and retired -- just a few years ago.
