25 Bank Mascots
Financial institutions use mascots to create a fun, festive presence at events like parades, fairs and branch grand openings.
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
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Move Over CMOs, Data-Driven Growth Marketers Are Taking Over
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Popular Articles within Bank Marketing Strategy:
TD Introduces Mascot, But What the Heck Is It?
TD Bank wants you to say hello to its new mascot. Named “TD,” the foam character is intended to support the bank’s retail branding efforts.
Making Banking Easy Isn’t Easy
If making banking easy was an easy thing to do, someone would have done it. Yet surprisingly few banks have even attempted this direction.
Capitec Pays $5,000 Bounty for Crowdsourced Ad
Capitec posted a creative brief, asking for banner ad ideas that celebrated the honor. The prize? $5,000. The deadline? Seven days.
Case Study: Fitzsimons Credit Union Rebranding
Fitzsimons Credit Union is rebranding with a new strategy and tagline in mind — A Partnering Credit Union.
Defending BofA’s Embattled Brand
Bank of America is falling in media headlines, but is the battering of the bank's battered fair? What steps does BofA need to take next?
Citizens Brand: ‘Good Banking Is Good Citizenship’
Citizens Bank is dumping its current tagline, “Not Your Typical Bank,” and replacing it with a new brand theme.
6 Reality Checks About Credit Union Community Charters
A community charter is the best shot for some credit unions, but others ignore major branding issues that comes with a larger charter.
First Tech Gets Even More Squirrely
Chuck and Leroy are back. The two First Tech Credit Union spokesquirrels that originally made their debut in the summer of 2009 have returned in a new trio of TV ads. In the spots, Chuck, a Western Gray Squirrel and First Tech member, explains to his dumber companion Leroy why it’s better to go to […]
In Depth: Fort Worth Community Promo Campaigns
Fort Worth Community CU, with help from Third Degree Advertising, launched an innovative microsite dedicated to its new marketing campaign.
Citi’s Women of ‘Women & Co.’
Women & Co. celebrates its 10th year with a new campaign that focuses on “women with rising financial influence," Citi says.
Creative Showcase: ANZ, ATM Overhaul, Money Shot
A portfolio of 17 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world.
Kiwibank Brand Fights Back Big Aussie Banks
Kiwibank is fighting back against its competitors in the Australia, which have monopolized the financial markets.
Why It All Starts (And Stops) With Consistency
The best form of marketing is a glowing recommendation from a bank customer that loves you. It all starts with consistency in the bank.
15 of the Best Guerilla Promotions in Banking
Great guerilla campaigns including a barf bag, free breakfast biscuits, an ice pack and a giant cornfield maze.
Name Change Wrap Up for Spring 2010
Credit unions dump their names far more than banks. Here are the top rebrands from financial institutions in 2010.
Digital Marketing: Credit Union’s Microsite Says ‘Boring Is Sexy’
“Boring is sexy these days,” says Montana 1st Credit Union on its promotional microsite, BoringIsSexy.com. The credit union’s agency, iDiz, cleverly used the promo’s URL as the campaign catchphrase — BoringIsSexy.com. The word “sexy” isn’t something you see in financial marketing very often, nor the color pink. The attention-grabbing combination is very unexpected. If you’re […]
Credit Unions Dropping ‘Credit Union’ From Their Names
Consumers and fellow banking peers are wondering whether or not the term 'credit union' is relevant anymore.
Creative Showcase: Flash Mob, ATM Wrap, Fertilizer
A portfolio of 24 unique, unusual and noteworthy creative marketing initiatives from global banks and credit unions.
A Doodad Logo and an iDude Mascot
Before launching into new markets, we decided to rebrand the Call Federal CU. We wanted to define how we wanted to be perceived by members.
10 Great Presentations for Financial Marketers
Small is Beautiful How and why credit unions should remain small and successful. This presentation contains insights and advice that every small, regional financial institution should take to heart (not just credit unions). 104 very interesting slides from Tim McAlpine, Currency Marketing. If you like what you see, check out either of these two bonus […]
In Banking, Your Service Is Not What Differentiates You
Think your service makes you special? So does every other bank and credit union. Here are four reality checks to achieve strategic clarity.