Credit Union Ads Admit Two-Pronged Truths
A new series of television commercials from Denver Community Credit Union admit two tiers of truths -- the good reason and the real reason.
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
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A new series of television commercials from Denver Community Credit Union admit two tiers of truths -- the good reason and the real reason.
What's worse than a website crash? How about blowing communications about the problem…
Look up what any bank or credit union in the world spends on Google AdWords advertising.
Trust in banking is critical — but it takes more than what the average bank and credit union is doing in the newly digital world.
If you have a brand tagline, why not turn it into a memorable marketing URL?
A recent poll conducted by The Financial Brand found that 57% of banks and only 23% of credit unions utilize search engine marketing (SEM). Clearly there are many financial institutions that have yet to embrace this powerful approach to marketing. AdWords is Google’s flagship advertising product and main source of revenue, generating revenues of USD$23 […]
Data showing delivery channels by generation, a breakdown of NSF and overdraft fee income and the earch for home equity slows to a trickle.
Rabo Bank uses sex appeal… A credit union uses PURLs… Umpqua gives away plants… The interesting financial marketing bankers should check out.
Earlier this August, 154 financial institutions participated in The Financial Brand’s 2010 Online Marketing Study, including 49 retail banks and 93 credit unions. 64 of the participants had $1 billion in assets or more. 66 had less than $500 million in assets. 46% described themselves as “novices” at online marketing, 43% said they were “intermediate” […]
What is unbanking? It's a marketing term created for use in banking ads, brochures and other creative materials.
If a customer at South Valley Bank & Trust have a question, they can 'ask Bill' as a part of the bank's new marketing campaign.
Plenty of banks and credit unions decide to rebrand themselves. But, financial marketers should be wary of renaming after another institution.
This webinar will offer a comprehensive roadmap for digital marketing success, from building foundational capabilities and structures and forging strategic partnerships, to assembling the right team.
Read More about Unlocking Digital Acquisition: A Bank’s Journey to Become Digital-First
Unlock the potential of your financial institution's digital future with Arriba Advisors. Chart a course for growth, value and superior customer experiences.
Mystery Monkey Tour Contest Financial Institution: GTE Federal Credit Union Microsite: www.GTEFCUMysteryMonkeyTour.com An escaped Rhesus Macaque monkey in Tampa then evaded capture for over a year, traveling across tree tops and through backyards spanning three counties and over 400 square miles. Along the way, the wily monkey accrued a sizable following, becoming a celebrity of […]
Here are top name changes from financial institutions like Salal Credit Union, Bank of Southern California and many more
This isn't the first time and it's surely not the last. The lesson bankers should take away? Trademark your branding.
You’ve probably heard the expression, “Money doesn’t grow on trees.” Well in Australia, that doesn’t seem to be the case.
A portfolio of 14 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world.
When you buy a domain name for your next bank or credit union promotion, buy more than one year. Buy at least two. Better yet, buy three. At a cost of $30, there’s no excuse. When your promotion is over, put up a parking page or redirect visitors to your main website. Otherwise, this is […]
Connex Credit Union is recruiting a new position in its marketing team: the Vice President of Unbanking. Learn what it means.
[Update: Belvoir FCU runs a website scavenger hunt every year. Here’s a link to the 2013 edition of the contest.] To celebrate the one-year anniversary of its website redesign, Belvoir FCU hosted a virtual scavenger hunt. In its Web Hunt 2010 promotion, Belvoir FCU strategically placed what it calls “slice of life” icons — each […]
hat happened to advertisers who touted their own features and benefits instead of the faults and shortcomings of their competitors?
A portfolio of 18 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world.
PwC’s Industry Cloud for Banking helps deliver personalized products and services that today’s customers expect.
83% of FI leaders agree investing in AI is essential for 2024 but how you leverage AI is instrumental in success and meeting customer expectations.
Read More about Navigating the Role of AI in Financial Institutions