Do Irritating Ads Work Better Than Funny, Entertaining Ones?
People hate Commonwealth Bank ads, but it may be better to annoy a few people than to be ignored by everyone.
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
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Move Over CMOs, Data-Driven Growth Marketers Are Taking Over
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Popular Articles within Bank Marketing Strategy:
Credit Union Toys with Microsoft Tag Tech in $15,000 Scavenger Hunt
This mobile phone promotion is as daring and creative as it is complex. But will it work?
Why Are Credit Unions Tax Exempt? Do You Really Know?
If you think credit unions are tax-exempt because they are not-for-profit, member-owned cooperatives, think again...
Avatar Star Search: Create a Character for Bank’s Next TV Ad
Customers use cool character-creation tools to see who will star in the next TV commercial from Lloyds TSB.
BubbaLuvs That Credit Union SupaFan Promotion
The story behind a Pennsylvania credit union's BubbaLuv, a “supafan” with oversized sunglasses, a black sequin cape and a gigantic afro.
10 Financial Microsites Reviewed: The Pros & Cons
How do these 10 bank and credit union microsites stack up? What's working? What isn't?
Hello. I’m the New ASB
A casual tone and conversational personality are at the center of this banana yellow bank brand. Why? Find out here.
5 Ways Financial Institutions Can Use Social Media*
Five examples of specific situations where social media can be beneficial...along with some significant caveats.
The Visual Story of Marginalen Bank’s Colorful Brand Identity
The bank merged four disparate brands under one new attractive look-and-feel. Even the forms and applications look nice.
Name Change Review: 121, MidAmerica, MidUSA, Abri, Admirals
An analysis of 9 bank and credit union name changes, plus 1 that failed when members voted down the proposed name.
If Advertising Doesn’t Work, Then Why Is ‘Ally’ a Household Word?
Ally Bank has achieved 40% brand awareness in less than 18 months. How? Good old-fashioned traditional advertising.
The 15 Most Common Brand Positions in Retail Banking
Banks like to wrap their brands around familiar themes. Check out these common brands and you'll probably see one that your bank is using.
ING DIRECT Ads Star Naked, Creepy Ape
A creepy orangutan who likes to get naked replaces Scottish funny man Billy Connolly as the official face of ING DIRECT in Australia.
FirstBank uses QR codes in a ‘novel’ giveaway
FirstBank uses a new mobile marketing tactic to give away free books, crosswords and Sudoku puzzles.
7 Tips to Find Your Brand’s Personality
Seven exercises developed by world-class branding firms that you can use to identify your bank or credit union's real emotional brand traits.
Frost Bank’s Mini-Manifesto Makes Big, Bold Promises
You need to know what your organization believes if you want to publish a cool little mini-manifesto like Frost Bank.
People React Strangely in Money Tree Experiment
How do people react when presented with a tree full of free money? The two most common reactions may surprise you.
Creative Showcase: Salt & Pinkie, iAds, U-Pick ’Em
Visa parodies 80’s pop sensation Salt-n-Pepa, plus 15 other creative financial advertising and marketing projects.
Goldman Ads Can’t Kill ‘Vampire Squid’ Image
Goldman has been described as "a great vampire squid wrapped around the face of humanity." Can ads change this image?
Mango Makes a Fresh Brand for the Unbanked
Check out this scrappy Austin startup with a cool name and a snazzy retail store. It doesn't look anything like a check-cashing bunker.
Ranking Banking Brands: Who’s on Top in 2010?
Bancography releases the 2010 edition of its Bancography Brand Value Index, showing what are the top banks leading its bank branding ratings.
2010 Brand Rankings for Credit Unions
Bancography releases the 2010 edition of its Bancography Brand Value Index. Click to learn which credit unions are at the top.