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For the grand opening of three new in-store branches, OnPoint Community Credit Union held a supermarket sweepstakes.
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
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For the grand opening of three new in-store branches, OnPoint Community Credit Union held a supermarket sweepstakes.
There has always been a sour relationship between banks and credit unions. But verbs 'bank' and 'banking' aren't terms credit unions hate.
There is nothing like a customer experience that gets customers to directly engage with banking brands. Take a peek into Mazuma CU's idea.
Sydney Credit Union is rebranding, with a new name, a new tagline and a new marketing strategy. Will it catch on with members?
How much does the average marketing team at a credit union make? Take a look to see how your budget compares to competitors.
Marblehead Savings Bank becomes Marblehead Bank. What does the bank lose (if anything) from the name change?
SharePlus Bank in Plano, Texas just celebrated its 50th anniversary with a $50,000 promotion that netted 500 new customers and generated over $5 million in new deposits. Note: The grand prize cost the bank an average of $100 per new customer. The 1950s-themed promotion which ran during August, included a promotional direct mail piece with […]
To launch its new cash-based rewards program, Zions Bank created an offbeat microsite, Cash Back Boulevard, built around a challenging online game. Putting the total cash rewards on a live meter on the site is brilliant. It adds credibility to the abstract and indirect concept of a rewards program. As of this writing, the meter […]
The Bank of New Zealand, now known simply as BNZ, has been doing some interesting things with their brand lately. They’re retailing off-the-shelf financial products – literally, in boxes. They’ve got an intensive mass-media campaign starring a herd of animated piggybanks. And to cap it all off, they just rolled-out a fresh, new logo. Out […]
Talk about unconventional — Prospera distributed 6,000 ice packs to customers on the premise that 'paying taxes is a big headache'.
Some of the Bank of America's customers were able to hold on to the jersey for 19 hours in a traditional BofA stamina promo.
For customers with good intentions, they can earn $10 from Seattle Metro Credit Union if they promise to 'pay it forward'.
Achieve a better return on your marketing investment. Leverage behavioral data and analytics to target the right customers with the best possible offers.
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Offering aggressive financial marketing strategies custom-built for leaders looking to redefine industry norms and establish market dominance.
When will a Wells Fargo social media campaign have a direct product-promotion tie-in? Or will it be used as a tool for educational purposes?
In honor of this über-obscure National Customer Service Week calendar event, Wachovia is throwing a Who Would You Thank promotion.
Washington Mutual Credit Union (WaMu) joined Chase's squad, and with the new merger, launched a new ad campaign to announce the news.
Copperfin — a new credit union under a merger — is refreshing amidst numerous bank and credit union rebrands that make no sense.
Maybe it's not possible for banks and credit unions to earn the love that Disney has from customers, but they can learn from Disney's brand.
The FDIC seized the assets of WaMu and JPMorgan will acquire the remains. Get the inside details and learn more.
As other big banks fall, Bank of America holds its place at the top, posting positive net income in the billions over last three quarters.
Harris Bank unveiled a branding campaign to drive home the bank’s "here to help" message, a slogan the bank has used for the past two years.
United Community FCU just gave brand new 2009 Chevrolet HHRs to 17 employees, wrapped from bumper to bumper with credit union graphics.
In order for banks brand to thrive, employees must be on board. Here's five ways HR can do to help get staff to live the brand.
Unlock the potential of your financial institution's digital future with Arriba Advisors. Chart a course for growth, value and superior customer experiences.
Build a modern credit card strategy that balances profitability and risk, adopts the latest technology and delivers the customization that cardholders demand.
Read More about Navigating Credit Card Issuing in an Uncertain Economic Environment