Consumers Hate This Ad (But They Remembered It)
30% of Australia's 16 million people don't like Commonwealth's campaign or the strategy. That's only 4.8 million people, or about 1-out-of-3.
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Latest Spotlight Article:
How 3 Bank Marketers Push – and Win — for Their Budgets Amid Cost Cutting
Making the case for the marketing budget has become a year-round exercise. Here are the strategies three bank marketers say are working for them.
Popular Articles within Bank Marketing Strategy:
A ‘Proven Method’ for Undermining Your Banking Brand
Meet Erica. Erica's bank cut her line-of-credit so she's not happy. She used to bank with WaMu and Chase isn't living up to expectations.
Beware of VelociMergers and Bully Mammoths
Hampden Bank's campaign, called "Evolved," portrays out of town competitors as corporate dinosaurs that adversely affect local prosperity.
Name change wrap-up for fall 2008
Here are summaries of some of the more interesting name changes from around the financial industry in recent months.
Pancakes = Opportunities + Optimism for Bank of America
Bank of America's current brand TV ad titled "Pancakes" is an artfully subtle message of hope and reassurance.
Meltdown Marketing: Ads from October
Let's take a minute to look at some of the ads banks and credit unions ran as the global financial crisis developed.
3 Minutes. One Cart. All You Can Grab.
For the grand opening of three new in-store branches, OnPoint Community Credit Union held a supermarket sweepstakes.
‘Banking’ Isn’t the B-Word Credit Unions Struggle With
There has always been a sour relationship between banks and credit unions. But verbs 'bank' and 'banking' aren't terms credit unions hate.
Mazuma Credit Union Hosts Video Sharing Contest
There is nothing like a customer experience that gets customers to directly engage with banking brands. Take a peek into Mazuma CU's idea.
Sydney Credit Union Generous with ‘Free Hugs’
Sydney Credit Union is rebranding, with a new name, a new tagline and a new marketing strategy. Will it catch on with members?
Credit Union Marketing Budgets: Too Much, Too Little?
How much does the average marketing team at a credit union make? Take a look to see how your budget compares to competitors.
A Semi-New Logo and Sorta-New Name for Marblehead Bank
Marblehead Savings Bank becomes Marblehead Bank. What does the bank lose (if anything) from the name change?
Online Anniversary Promo Nets $5 Million in New Deposits
SharePlus Bank in Plano, Texas just celebrated its 50th anniversary with a $50,000 promotion that netted 500 new customers and generated over $5 million in new deposits. Note: The grand prize cost the bank an average of $100 per new customer. The 1950s-themed promotion which ran during August, included a promotional direct mail piece with […]
Cash Back Boulevard from Zions Bank
To launch its new cash-based rewards program, Zions Bank created an offbeat microsite, Cash Back Boulevard, built around a challenging online game. Putting the total cash rewards on a live meter on the site is brilliant. It adds credibility to the abstract and indirect concept of a rewards program. As of this writing, the meter […]
BNZ’s “Out of the Box” Brand
The Bank of New Zealand, now known simply as BNZ, has been doing some interesting things with their brand lately. They’re retailing off-the-shelf financial products – literally, in boxes. They’ve got an intensive mass-media campaign starring a herd of animated piggybanks. And to cap it all off, they just rolled-out a fresh, new logo. Out […]
Prospera’s Mailer Is Cool… Literally, It’s Icy
Talk about unconventional — Prospera distributed 6,000 ice packs to customers on the premise that 'paying taxes is a big headache'.
BofA’s “How Long Can You Touch It” promo
Some of the Bank of America's customers were able to hold on to the jersey for 19 hours in a traditional BofA stamina promo.
Giveaway $10, Get Big PR Splash
For customers with good intentions, they can earn $10 from Seattle Metro Credit Union if they promise to 'pay it forward'.
Someone’s Someday Is Coming
When will a Wells Fargo social media campaign have a direct product-promotion tie-in? Or will it be used as a tool for educational purposes?
Wachovia Asks, “Who Would You Thank?”
In honor of this über-obscure National Customer Service Week calendar event, Wachovia is throwing a Who Would You Thank promotion.
WaMu: “A Trillion Dollars! Whoo Hoo!”
Washington Mutual Credit Union (WaMu) joined Chase's squad, and with the new merger, launched a new ad campaign to announce the news.
Copperfin: Another Red Canoe Credit Union Merger
Copperfin — a new credit union under a merger — is refreshing amidst numerous bank and credit union rebrands that make no sense.