Two Fewer ‘First Federal’ Banks
Two banks sharing the same name decided to shed their old 'First Federal' monikers. One is in Iowa, and the other Indiana.
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Latest Spotlight Article:
Do Banks That Outspend Their Peers on Marketing Grow Faster?
Banks ramped up their marketing after the pandemic. Here’s how it paid off, with data to benchmark whether your budget and your results are keeping pace.
Popular Articles within Bank Marketing Strategy:
St. Charles Borromeo FCU becomes ‘Unity Catholic’
St. Charles Borromeo Federal Credit Union, serving St. Charles Borromeo parishioners, is changing its name to better represent the community.
Newport News Shipbuilding Employees Credit Union Becomes ‘BayPort’
Virginia state law says credit unions are to hold a member vote where new names need to be approved by a simple majority.
BN West Changes Name to ‘MilePost’
BN West's new name comes with a new tagline, which the credit union says reflects its "focus on members needs first and foremost."
GE FCU Evolves Name to ‘General Electric Evendale Employees FCU’
No explanation was offered from GE FCU for the name change although it seems it was only a small part of an overall image makeover.
Indiana CU Shortens Its Name to ‘Pro Fed’
Although most credit unions need a certain margin of votes for a name change, going from 'Professional' to 'Pro' likely didn't warrant one.
Minnesota Bank Becomes ‘Prosperan’
Prosperan is a form of the word 'prosper.' It means to be successful or fortunate, especially in financial respects, to thrive and flourish.
The Harsh Truth About Word-of-Mouth Referrals
Customer referrals can make or break any company, let alone a financial institution. Here's what bankers should know about CRV.
Two Banks merge, Change Names to ‘Avidia’
Hudson Savings Bank and Westborough Bank merged, and they are rebranding under their new name: Avidia Bank.
Canadian Credit Union Will Be ‘First’
Powell River Credit Union in Canada announces it is becoming First Credit Union, adding a new name was needed to overcome consumer confusion.
Brunswick Employees To Become ‘Port City Credit Union’
The name ‘Port City’ is a common reference to the city of Muskegon on the eastern banks of Lake Michigan where the credit union is based.
Canadian CU Pays $1.62 Million to Name Arena
This credit union in Canada is paying beaucoup bucks to earn its name on the 'WFCU Centre' arena in Windsor Family Credit Union's hometown.
Canora CU Members Help Change Names to ‘Crossroads’
Market Insights on the Canora name change urges caution, saying that name changes are not the answer to everything.
Georgia Pacific Toledo Employees FCU Shortens Name to ‘Pacific Spruce’
The federal credit union is changing its name for four — or really, three — primary reasons: growth, open the membership and younger members.
Bayer FCU Becomes ‘INOVA’
It's unclear why the credit union a name in all caps, but the rebranding is a part of the institution's goals to grow its membership.
A Little Knowledge Is Great Marketing
Bank of America launched an online and in-branch advertising campaign — a bold, successful move for the national bank.
‘1st Trust Bank for Savings’ Changing Name to ‘Magna Bank’
1st Trust is spending more than $1 million on its rebrand, including creative costs as well as new signage, stationery and marketing.
A Major Marketing Opportunity For Financial Firms Is Brewing
With a billion dollars flowing into consumer deposit accounts, there are new opportunities for retailers and travel providers.
What’s The Value Of An Email Address?
What is the value of an email address for a financial marketer? It requires looking at it from a new perspective.