WaMu Fantasy TV Ads.. “Whoo hoo!”
Some regard WaMu's campaigns as nothing more than a knockoff of a Homer Simpson expression. But you have to admit, these spots are different.
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
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Some regard WaMu's campaigns as nothing more than a knockoff of a Homer Simpson expression. But you have to admit, these spots are different.
Paul Economy, a VP and manager of a Member One Credit Union branch, is the star in his employer’s latest ad campaign.
CommSec claims to be the first and only bank enabling Australians to get both cash and investment accounts in a single view with one login.
Are these posters on-brand for Absa Bank and its target audience? Who is the target audience anyway? Hard to say.
This bank changed its name in part because it didn't represent all its customers. But the old name also had too many syllables.
DCU says it's running a gas promotion to help ease pain at the pump. Today, they're local heroes. Tomorrow, they'll be the talk of the town.
Hey, if your marketing team sits on that much cash that needs to be invested, follow Citi's strategy: earn naming rights to a baseball park.
Every now and then, there’s a bank that really understands the importance of having an integrated brand supporting a narrow focus on a specific audience. Goldwater Bank, targeting upscale residents in the posh retirement mecca of Scottsdale, Arizona, is such a bank. Their website is a visually lush and stunning reflection of the bank’s equally-impressive […]
Like any brand in any industry, there are financial institutions in banking mastering branding and marketing. Learn whose at the top.
Branding your bank employees can be a great way to build esprit de corps. It makes employees feel special, important.
The 'Wheel of Fortune' should be teaching financial marketers an importance lesson about CRaP branding. Start with STRNLE.
To be a 'federal' credit union is to be blessed in the banking industry. The advantages are plenty, including an easier time with branding.
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UAE's National Bank of Dubai's new promo 'Win 12 Times Your Salary' promo could get customers more money in their accounts.
Not every credit union must change their name to stand out, but if you do, here are key words to avoid in the rebrand.
If an ad has more than 50 words of disclosure, either the offer is too complicated or the compliance folks are overzealous.
Banks and credit unions shouldn't try and rebrand themselves without external input and consultancy — for multiple reasons.
Affinity products are great to engage people with a financial brand and counteract the dull image associated with the average bank.
A study found that banks had the least differentiation and soap brands had the most. What's — and whose — to blame?
You don't need to speak Indonesian to get engrossed by this ad, which is a cross between Richard Scary illustrations and a Simpson's cartoon.
Executives at Bank of America took a stab at U2's hit song 'One' to ring in an internal event. Here's why it works.
Canada's third-largest credit union finally announced its new name: Servus Credit Union. What is the meaning behind the new moniker?
It’s expensive going to court. If you pick a similar name to another financial institution, you're asking for big legal problems
Discover how State Employees Credit Union maximized process efficiency, increased loan volumes, and enhanced member value by moving its indirect lending operations in-house with Origence.
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Build a modern credit card strategy that balances profitability and risk, adopts the latest technology and delivers the customization that cardholders demand.
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