Merged Bank Uses Guerilla Tactics to Launch New Brand
It was a rocky start, but TD Bank and Commerce Bank finally settled on a slogan and a marketing campaign to mark the merging journey.
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
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It was a rocky start, but TD Bank and Commerce Bank finally settled on a slogan and a marketing campaign to mark the merging journey.
Banner Bank has $4.7 billion in assets and operates two commercial banks. Here's how the bank spun the story in a recent ad.
We are at a juncture in our country where cooperative principles are needed. Credit unions were built on this and people can be helped by it.
Despite the struggling economy, some sectors of the financial services industry are boosting their ad budgets. Why and on what?
Beneficial Bank in Philadelphia, launched an upbeat branding campaign following the election. The campaign carries the theme "Starting Now."
It looks like a fresh-baked biscuit. But it's really a direct mail piece sent out by Countybank down in South Carolina.
New Yorkers complaining about an ad campaign that features New Yorkers complaining? Are you catching all the irony here?
Credit unions have taken to abbreviating and making their brand an acronym. Does it work? And what are the exceptions?
There is no better way to figure out what bugs and surprises customers than hitting the streets and asking.
The stake and shareholders are essential for any company. But, would you trust the public to redesign your credit union's branding?
How many banks do any research before they launch an ad campaign? For that matter, how many do any research afterward either?
How many people will relate to Continental Bank's ads because they feel like their financial situation is out of control?
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One Texas bank is rebranding to 'American State Bank'. Turns out Texas already has an 'American State Bank'.
If your bank or credit union is considering a name change, avoid new names that sound safe and familiar. Avoid them like the plague.
Branding and financial marketing isn't always about what the campaign says as much as what it isn't saying.
30% of Australia's 16 million people don't like Commonwealth's campaign or the strategy. That's only 4.8 million people, or about 1-out-of-3.
Meet Erica. Erica's bank cut her line-of-credit so she's not happy. She used to bank with WaMu and Chase isn't living up to expectations.
Hampden Bank's campaign, called "Evolved," portrays out of town competitors as corporate dinosaurs that adversely affect local prosperity.
Here are summaries of some of the more interesting name changes from around the financial industry in recent months.
Bank of America's current brand TV ad titled "Pancakes" is an artfully subtle message of hope and reassurance.
Let's take a minute to look at some of the ads banks and credit unions ran as the global financial crisis developed.
For the grand opening of three new in-store branches, OnPoint Community Credit Union held a supermarket sweepstakes.
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