Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
As 2025 approaches, banks, fintech and finance firms must adapt their communication strategies to face new trends and challenges.
Creative Showcase: Komodo Dragons, Groceries and Puns
TDECU – BankWithTexans.org This interesting site aims to unite local community banks with credit unions against the menace of big banks. Headlines include “FDIC sells Texas back to Spain,” and “Out of town banks lose $3.7 billion.” For carrying such a decidedly pro-bank tone, it’s surprising that the site seems to be entirely sponsored by […]
‘All People Ages 18-55’ Is Not Your Target Audience
Banks that think their target audience includes basically everyone with money and a heartbeat are severely crippling their branding efforts.
Datahead: Brand More Important Than Rates, Products
Big data points on Chase rebranding Washington Mutual branches, customer brand perceptions, checking accounts and more.
From “America’s Who?” to “ACU Who?”
America's Credit Union is revamping its brand as it changes its name to 'ACU' in the trend to consolidate financial institutions to acronyms.
It Only Matters If It’s Measured
Banking customer surveys are critical for financial institutions — but some banks and credit unions miss out on a key marketing opportunity.
Q&A: Digital Signage Is About “Local Relevance,” Not CNN
Part of innovating on the old, traditional bank branch is with digital signage. Yet, some banks and credit unions are doing it wrong.
Say Why You ‘Intentionally Left Bank,’ Get a T-Shirt
Seattle Metropolitan Credit Union asks consumers to share their stories about why they've chosen a credit union over a large corporate bank.
The Ugly Downside of Bank Bashing Ads
If financial marketers spend enough time telling people their industry sucks, banking consumers will believe it.
Creative Showcase: A Blast From the Past
In honor of the new season of Mad Men, here's a showcase of financial ads. You'll notice how few of the ads targeted consumers.
Buzz From Haircuts: ‘Hot Hair Challenge’
To kick off its "Hot Hair Challenge," one credit union distributed branded cameras to local hair salons to take pictures of the best haircuts.
Creative Showcase: Fairies, Fights and Microsites
Check out Bank of America's 'Keep Moving Forward' campaign, ING's 'Planet Orange', Dropthebank.com and much more.
Regions Bank Hopes Consumers LOVE to SAVE
Regions Bank has launched a new savings initiative, most notably including TV ads and a "Save with Regions" microsite.
Beneficial Ads Push 3rd-Party Spending Analyzer
In an effort to get savers and spenders to look at a bigger financial picture, Beneficial Bank is asking people “What would you do if you knew where your money was going?” Beneficial is offering Intuit’s FinanceWorks free to all customers. The application provides online viewing and analysis of financial data from all (not just […]
HSBC Takes Over a NYC Park With Its ‘Soapbox’
HSBC wants to "consumers chatting about real-life values, and for them to recognize that there's a bank that will listen and respond."
BofA Feels Bullish With New Ads
Normally when a company like BofA makes a big acquisition, it's eager to tout the triumph in a big ad campaign. Not the case with this one.
Fifth Third: Major Hispanic Marketing Campaign
Fifth Third is addressing its Hispanic customer base with its new advertising campaign — fit with a new tagline and microsite.
Credit Union Sues Bank Over Trademarked Scarlet Letter
Rebranding a financial institution is one thing. But, both banks and credit unions must be aware of existing trademarks for their new name.
The ‘Colorful Solutions’ of Norway Business Banking
Business bank marketing doesn't have to be a boring task — here are creative SMB marketing campaigns designed to inspire your next big idea.
Is ‘Common Bond’ Part of Your Brand?
Credit unions, not-for-profits, are required to limit membership in order to qualify for untaxed status. Does this hurt or help the brand?
What’s the Return on Branding?
Banks ask, "What's the ROI on branding?" because they want a "demonstrable rate of return". It's the bean counters who ask this question.
HSBC ‘Different Points of Value’
To keep its customers engaged, HSBC took to designing a new website built around understanding "different points of value".
Inside-Out vs. Outside-In
There are two key strategies to building a financial marketing campaign: inside-out and outside-in. Don't know what that entails?
