Affinity products are great to engage people with a financial brand and counteract the dull image associated with the average bank.
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Erin Pryor’s focus on digital marketing and data analytics is a big part of the growth strategy that helped First Horizon weather a merger breakup.
Popular Articles within Bank Marketing Strategy:
A study found that banks had the least differentiation and soap brands had the most. What's — and whose — to blame?
You don't need to speak Indonesian to get engrossed by this ad, which is a cross between Richard Scary illustrations and a Simpson's cartoon.
Executives at Bank of America took a stab at U2's hit song 'One' to ring in an internal event. Here's why it works.
Canada's third-largest credit union finally announced its new name: Servus Credit Union. What is the meaning behind the new moniker?
It’s expensive going to court. If you pick a similar name to another financial institution, you're asking for big legal problems
The Brand Show turned to banking to decipher what makes a banking brand work. One credit union exec says its about humor and comfort.
The brand design contest at 99designs.com comes with a lofty prize — and the idea is 'reality tv' meets 'logo design'.
Engaging the public is critical. But, just because a TV spot is popular and wins a vote in a contest doesn’t mean it’s the right spot to run.
Here’s an interesting idea from Azerbaijan, where Unibank is giving away three 1-carat diamonds every month for a year.
Here comes the rebrand. ‘Genisys’ comes from combining ‘General Motors’ and ‘Unisys,’ the credit unions' two main employer groups.
Rebranding your bank or credit union to an acronym might seem like the next best move. But it's not and here's why.
Citi recently unveiled a new campaign bearing the firm's old slogan “Citi Never Sleeps.” But, who visits a microsite for a Citibank slogan?
This is Bank of America’s first step into the deep end of social media’s waters. It will be interesting to see how it goes.
This isn't the first time a bank has tried to rebrand itself in a state where that new name is already trademarked by a bank.
StellarOne is a “safe choice.” The name is a little different, but it's not different enough to spark intrigue and really engage people.
Last Wednesday was a big day for County Bank. First, the bank unveiled a new ad campaign with the tagline "Times are tough."
Wauwatosa Savings is giving itself a rebrand, with help from its customers. But will "WaterStone Bank" be different enough for the USPTO?
Three organizations merging at one time is rare. It almost never happens, and not just in the credit union industry — any industry.
This federal credit union finally decided its new name (after two years of consideration), but it sounds just like four other credit unions.
HSBC tries to position itself as a "globally local" bank in this minute-long TV spot about cultural differences.
A new marketing campaign from BankWest is showing just how happiness is a great way to spread the message of banking.