Portfolio: Hyde Bank’s Upscale Brand Image
Sometimes fancy is the best approach for a financial institution. Check out Hyde Bank's upscale branding style.
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
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Move Over CMOs, Data-Driven Growth Marketers Are Taking Over
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Popular Articles within Bank Marketing Strategy:
Portfolio: Darby Bank’s Brand Identity Makeover
Darby Bank says its brand identity and new logo, a robust and sprouting tea leaf, captures the essence of the bank.
This Common Bank & Credit Union Tagline Equates to a “Life” Sentence
Does "for life" work in a financial tagline or slogan? Is it interpreted as a good thing, a sign of loyalty or a life sentence?
Credit Unions on YouTube: 2008 vs. 2009
Not every YouTube video has to go viral for it to matter to financial marketers. Here's what to know about credit unions on YouTube.
The Weirdest Credit Union Videos on YouTube
Spend enough time on YouTube and you'll find strange things you never thought of. Here are some of the strangest ones from credit unions.
Are Piggy Banks Dead?
Piggy banks are an international symbol for "savings." They have been used as fun, friendly creative devices by financial marketers for years.
Young & Free – South Carolina
South Carolina FCU joins two other credit unions running Young & Free from Currency Marketing. Here's what the campaign entails.
Credit Union Core Values: Any Different Than Banks?
Generally speaking, banks and credit unions see pretty much eye-to-eye on their basic core values. But, does that translate in branding?
El Banco Deuno: Bueno Branding
Banks in Mexico are getting savvier with their branding and their innovative approach. Check out El Banco Deuno's latest marketing strategy.
Intentionally Left Bank
Slap nothing — literally nothing — up on a billboard. Interesting marketing idea for a credit union — does it work?
Your Deposits Are Up… So What?
Deposits are inching back up and bankers are proud. But, banks and credit unions need to realize..they're not the only ones.
A Look at Name Changes Around the Financial Industry
Financial institutions are reinventing themselves, but do some banks and credit unions run the risk of looking like a copycat?
Shoot for the Loot: RBC Bank’s ‘March Madness’ Promo
Don't use the term "March Madness" in your promotions unless you are an approved, official sponsor of the tournament. The NCAA will sue you.
Redneck Bank Is Sure to Git Yer Attention
Redneck Bank isn't a joke. While drenched in redneck marketing vernacular, the bank is the real deal with rewards checking accounts and MMAs.
Secretive Bailout Banks Fail Transparency Test
The Associated Press reached out to 21 banks with four questions about what the bankers were planning on doing with the TARP funds. Why?
Two Credit Union Logos. Too Similar?
One of the most critical elements of creating a new logo is to differentiate yourself. Are Aloha and Air Force Federal CUs' too similar?
It’s 1905 and Banks Are Afraid of Advertising
All ideas are scary...at first. But new ideas take hold fast, and that can leave many behind. Take it from 20th century advertising.
‘My Dream Is’ Photo Contest from ING DIRECT
What percentage of entries come from existing ING Direct customers? What is the conversion rate for non-customers in this kind of promotion?
Hopefully You Didn’t Get This Bank’s Cheap Gifts
Get a lame gift for Christmas? If you got a phony jar of jam, a fake star adoption certificate or a cheap computer printout, thank FirstBank.
Credit Union Identity Makeover Includes Logo, Branch
The old logo is dated and looks very official, like a notary’s seal. The new, contemporary logo draws off shapes found in the building. Auburn University FCU’s latest branch and new headquarters shuns traditional teller lines by opting for what they call a “dialogue delivery format,” in which members and member service representatives work closely […]
This Credit Union Bulldogs the Competition
USA Fed is using a tough-but-loveable bulldog to take aim at "fat cat" bankers. Meet Spoke, the credit union's mascot.
Canadian Credit Union Goes Fully Guerilla
To enforce the idea that FirstOntario's investments are safe, it tried out a new marketing campaign with bikes, park benches and bubble wrap.