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Name Change Wrap-Up for Spring 2009

Plenty of financial institutions advocated to have their marketing team rebrand so far this year. Here are the ones happening spring 2009.

Trend Alert: Online Financial Makeover Reality Contests

This year, credit unions across the country are offering “savings challenges,” reality-based contests in which selected finalists compete to achieve specific savings and debt reduction goals (see 8 examples below). Participants work with a financial planner on a set of realistic yet ambitious financial goals. Over the next 10-12 months, their ongoing progress is made […]

Credit Union Gives Snarky ‘Greeting Card’ to Banks

Big banks, big fees, one big ‘Thank You’ card Canadians are being invited to make a big statement — literally — about ever-increasing banking fees. Coast Capital Savings, a credit union in British Columbia, is asking people to add their signatures and messages to an 8’x10′ greeting card that “congratulates” big banks for the $3 […]

This Is a Bad Sign: Inaccuracies Will Give You Brand ‘Incontinence’

On one hand, this sign from Congressional Federal Credit Union is so funny, it will have you peeing in your pants — maybe literally. On the other hand, “incontinence” is nothing to laugh about, because this is a serious matter. Why? As innocent as typos + misspellings may be, they equate with inaccuracy. Inaccuracy is […]

Portfolio: Allegiance Credit Union

Allegiance CU was Third Degree Advertising's first credit union client. Since then, the agency has helped dozens of other credit unions.

Are Piggy Banks Dead?

Piggy banks are an international symbol for "savings." They have been used as fun, friendly creative devices by financial marketers for years.