Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
As 2025 approaches, banks, fintech and finance firms must adapt their communication strategies to face new trends and challenges.
Beneficial Bank’s Brand Campaign is “Starting Now”
Beneficial Bank in Philadelphia, launched an upbeat branding campaign following the election. The campaign carries the theme "Starting Now."
Countybank Cooking Up Biscuits for Breakfast
It looks like a fresh-baked biscuit. But it's really a direct mail piece sent out by Countybank down in South Carolina.
BofA Transit Ads: NYers Complain in Them, About Them
New Yorkers complaining about an ad campaign that features New Yorkers complaining? Are you catching all the irony here?
The Do’s and Don’ts of CU Acronyms
Credit unions have taken to abbreviating and making their brand an acronym. Does it work? And what are the exceptions?
Westpac Rolls Out Free Checking with “Truth Pod”
There is no better way to figure out what bugs and surprises customers than hitting the streets and asking.
Credit Union Members Vote on Logo Makeover
The stake and shareholders are essential for any company. But, would you trust the public to redesign your credit union's branding?
SunTrust: “Live Solid. Bank Solid.”
How many banks do any research before they launch an ad campaign? For that matter, how many do any research afterward either?
This Bank’s Brand Ads Are Out of Control
How many people will relate to Continental Bank's ads because they feel like their financial situation is out of control?
Texas-Sized Trademark Trouble Brewing Over Name
One Texas bank is rebranding to 'American State Bank'. Turns out Texas already has an 'American State Bank'.
Naming SNAFUs Plague Multiple Commerce Banks
If your bank or credit union is considering a name change, avoid new names that sound safe and familiar. Avoid them like the plague.
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Branding and financial marketing isn't always about what the campaign says as much as what it isn't saying.
Consumers Hate This Ad (But They Remembered It)
30% of Australia's 16 million people don't like Commonwealth's campaign or the strategy. That's only 4.8 million people, or about 1-out-of-3.
A ‘Proven Method’ for Undermining Your Banking Brand
Meet Erica. Erica's bank cut her line-of-credit so she's not happy. She used to bank with WaMu and Chase isn't living up to expectations.
Beware of VelociMergers and Bully Mammoths
Hampden Bank's campaign, called "Evolved," portrays out of town competitors as corporate dinosaurs that adversely affect local prosperity.
Name change wrap-up for fall 2008
Here are summaries of some of the more interesting name changes from around the financial industry in recent months.
Pancakes = Opportunities + Optimism for Bank of America
Bank of America's current brand TV ad titled "Pancakes" is an artfully subtle message of hope and reassurance.
Meltdown Marketing: Ads from October
Let's take a minute to look at some of the ads banks and credit unions ran as the global financial crisis developed.
3 Minutes. One Cart. All You Can Grab.
For the grand opening of three new in-store branches, OnPoint Community Credit Union held a supermarket sweepstakes.
‘Banking’ Isn’t the B-Word Credit Unions Struggle With
There has always been a sour relationship between banks and credit unions. But verbs 'bank' and 'banking' aren't terms credit unions hate.
Mazuma Credit Union Hosts Video Sharing Contest
There is nothing like a customer experience that gets customers to directly engage with banking brands. Take a peek into Mazuma CU's idea.
Sydney Credit Union Generous with ‘Free Hugs’
Sydney Credit Union is rebranding, with a new name, a new tagline and a new marketing strategy. Will it catch on with members?
Credit Union Marketing Budgets: Too Much, Too Little?
How much does the average marketing team at a credit union make? Take a look to see how your budget compares to competitors.
