This credit union is revamping its name and logo with a rebranding. But, that's not all members should expect to change.
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Common wisdom says economic uncertainty means smaller marketing budgets. But Comperemedia says the bold should double down for growth.
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Even back in 1987, the New York Times understood the unspoken costs of a banking rebrand — insight banks and credit unions should read now.
"New trend[s] in bank names seems to be for more corporate sounding monikers, names [not] found in a dictionary like Comerica and ReliaBank."
Lawsuits are expensive and time-consuming. Banks can avoid the headache by staying away from conventional terminology, like "Citizens".
Two banks sharing the same name decided to shed their old 'First Federal' monikers. One is in Iowa, and the other Indiana.
St. Charles Borromeo Federal Credit Union, serving St. Charles Borromeo parishioners, is changing its name to better represent the community.
Virginia state law says credit unions are to hold a member vote where new names need to be approved by a simple majority.
BN West's new name comes with a new tagline, which the credit union says reflects its "focus on members needs first and foremost."
No explanation was offered from GE FCU for the name change although it seems it was only a small part of an overall image makeover.
Although most credit unions need a certain margin of votes for a name change, going from 'Professional' to 'Pro' likely didn't warrant one.
Prosperan is a form of the word 'prosper.' It means to be successful or fortunate, especially in financial respects, to thrive and flourish.
Customer referrals can make or break any company, let alone a financial institution. Here's what bankers should know about CRV.
Hudson Savings Bank and Westborough Bank merged, and they are rebranding under their new name: Avidia Bank.
Powell River Credit Union in Canada announces it is becoming First Credit Union, adding a new name was needed to overcome consumer confusion.
The name ‘Port City’ is a common reference to the city of Muskegon on the eastern banks of Lake Michigan where the credit union is based.
This credit union in Canada is paying beaucoup bucks to earn its name on the 'WFCU Centre' arena in Windsor Family Credit Union's hometown.
Market Insights on the Canora name change urges caution, saying that name changes are not the answer to everything.
The federal credit union is changing its name for four — or really, three — primary reasons: growth, open the membership and younger members.
It's unclear why the credit union a name in all caps, but the rebranding is a part of the institution's goals to grow its membership.
Bank of America launched an online and in-branch advertising campaign — a bold, successful move for the national bank.
1st Trust is spending more than $1 million on its rebrand, including creative costs as well as new signage, stationery and marketing.
With a billion dollars flowing into consumer deposit accounts, there are new opportunities for retailers and travel providers.