As it drops 'fort' from its name, Belvoir Credit Union said it best, "The more things change, the more they stay the same!"
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
We analyzed the top 20 U.S. banks by asset size to determine their 'SEO value' and the results will surprise you.
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Here is why one employee from Maine State Credit Union thinks it's important credit unions don't drop 'credit union' from their name.
Not every CEO has the stomach for a barf bag promotion, but the campaign is clever and will likely be remembered by everyone who sees it.
The credit union is giving itself yet another rebrand with a new name and logo — even if it doesn't last long.
The name change is a result of the merger of all 10 banking subsidiaries of Boone's parent company into one bank.
How can you deliver a memorable experience when you don't offer anything different from your peers? Credit unions must learn to differentiate.
Sometimes, the best way to develop a bank brand is to pull inspiration from the surrounding and local geography.
What happens if the sponsor changes names again? Or gets acquired? Merged? Goes bankrupt? Has an Enron-style implosion?
'G.R.A.D.', 'H.O.M.E.' and 'P.A.C.E.' are three creatively-named products coming from Personal Care America Credit Union.
This credit union should never change names. It picked a progressive name that makes an engaging connection to the credit union's heritage.
Branding experts agree on one thing: a national campaign is not a CU branding panacea. Some seem to worry that it could be a complete waste.
This credit union is revamping its name and logo with a rebranding. But, that's not all members should expect to change.
CSI surveyed community bankers nationwide to learn their investments and goals. Read the interactive research report for the trends and strategies for success in 2024.
Copy: Explore the big ideas, new innovations and latest trends reshaping banking at The Financial Brand Forum this May. Will you be there?
Even back in 1987, the New York Times understood the unspoken costs of a banking rebrand — insight banks and credit unions should read now.
"New trend[s] in bank names seems to be for more corporate sounding monikers, names [not] found in a dictionary like Comerica and ReliaBank."
Lawsuits are expensive and time-consuming. Banks can avoid the headache by staying away from conventional terminology, like "Citizens".
Two banks sharing the same name decided to shed their old 'First Federal' monikers. One is in Iowa, and the other Indiana.
St. Charles Borromeo Federal Credit Union, serving St. Charles Borromeo parishioners, is changing its name to better represent the community.
Virginia state law says credit unions are to hold a member vote where new names need to be approved by a simple majority.
BN West's new name comes with a new tagline, which the credit union says reflects its "focus on members needs first and foremost."
No explanation was offered from GE FCU for the name change although it seems it was only a small part of an overall image makeover.
Although most credit unions need a certain margin of votes for a name change, going from 'Professional' to 'Pro' likely didn't warrant one.
Prosperan is a form of the word 'prosper.' It means to be successful or fortunate, especially in financial respects, to thrive and flourish.
Explore practical strategies and methodologies credit unions can employ to maintain a competitive edge, ensure sustainable growth, and optimize lending programs.
Track ROI, recruit accountholders, increase deposits and loans, and more.