9 Points About Financial Branding
Financial branding is difficult to boil down to a few key lessons. But, here are nine critical pieces of advice every banker should read.
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
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Move Over CMOs, Data-Driven Growth Marketers Are Taking Over
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Popular Articles within Bank Marketing Strategy:
Customers To Have Say In New Name For Wauwatosa Bank
Wauwatosa Bank let its customers vote on what the new rebrand name would be. But, do any of them distinguish the bank from the rest?
Wachovia Ties New Automatic Savings Product to Debits
Wachovia is making it easier to save money with an automatic savings system similar to Bank of America's "Keep the Change" program.
New Logo For Delta Community CU
The new Delta Community logo strategy to reflect wings is reminiscent of Banner Bank's choice to go with something "sail-like."
Datahead: Facts on TV and Online Financial Ads
A study by Bigresearch says this is what people do when TV commercials come on: 41.2% of viewers take a peak at what’s on other channels 33.5% talk with others in the room or by phone 30.2% mentally tune out 5.5% pay attention to commercials TV’s influence on consumers to purchase products declined, whereas new […]
Credit Union Names SMS Banking Product ‘Textus’
Mount Lehman Credit Union is calling its mobile banking SMS service 'Textus'. Where did the name come from?
Another High-Quality TV Spot From Charlotte Metro
Good TV ads cost money. Making cheap spots and/or airing them only a few of times is a complete waste of time and money.
Credit Union TV Spots Feature Former NBA Star
Charlotte Metro Credit Union's most recent spot focuses on the CMCU web site, which got a complete makeover last year.
Chase Launches Massive Ad Campaign
Consumers are increasingly anxious about their finances and skeptical of the customer-service sales pitch.”
Family Bank Changes Name To ‘Voyager’
The Family Bank, a $97 million-asset thrift based in Eden Prairie, Minnesota is changing its name to Voyager Bank.
Tennessee Bank Consolidates Under ‘Foundation’ Name
Tennessee Bank and McKinsey Bank are sister financial institutions taking on one name in a move toward consolidation.
Wanted: Marketing People. Also, Donuts.
Financial marketers can be building your brand with everything you say and everything you do, including your help-wanted ads.
Wauwatosa Credit Union becomes ‘Focus’
According to the credit union's newsletter, “It was time for us to find a name that reflects the values of this credit union."
South African Bank Picks Risque New Name By American Standards
Apparently, the words "grind" and "rod" don't mean the same thing in South Africa as they do in colloquial American.
‘Alabama CU’ Sues ‘The Credit Union of Alabama FCU’ Over Name
Which do you think would cost more: hiring an experienced naming firm or settling these lawsuits and potentially having to rename again?
Frick Federal Credit Union Becomes ‘Neighbors 1st’
Forty years after it was founded, Frick Federal Credit Union has initiated a rebrand to 'reflect who we are and who we serve'.
Credit Union Times Recaps 2007 Name Changes
At least twenty-one credit unions changed their name in 2007, and even more may have slipped through the cracks.
Forum Credit Union Sponsors Indianapolis Colts Online ‘Fan Forum’
FORUM Credit Union in Indiana is sponsoring the Indianapolis Colts’ ‘Fan Forum,’ linked off of a banner ad on the team’s official NFL website (left-hand column). The forum has some impressive numbers to offer. The main forum has over 400 “threads” (basically “separate discussions”), where users have contributed their thoughts almost 10,000 times. Fans talk […]
Two Banks In India Rebrand, One Renames
Branding is never finished, and launching a new brand is only the beginning. It takes cash and commitment over the long term.
Sponsor Shutters Doors, Credit Union Changes Name
PCA Federal Credit Union's primary sponsor closed their facilities and became 'Greater Wayne Community FCU'.
Fort Belvoir FCU Drops ‘Fort’ From Its Name
As it drops 'fort' from its name, Belvoir Credit Union said it best, "The more things change, the more they stay the same!"
One Employee Speaks Out Against His CU’s Name
Here is why one employee from Maine State Credit Union thinks it's important credit unions don't drop 'credit union' from their name.