A Semi-New Logo and Sorta-New Name for Marblehead Bank
Marblehead Savings Bank becomes Marblehead Bank. What does the bank lose (if anything) from the name change?
Marketing Strategies
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
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What 2024 Taught Us: Key Communication Trends for Banks and Fintechs in the New Year
As 2025 approaches, banks, fintech and finance firms must adapt their communication strategies to face new trends and challenges.
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Online Anniversary Promo Nets $5 Million in New Deposits
SharePlus Bank in Plano, Texas just celebrated its 50th anniversary with a $50,000 promotion that netted 500 new customers and generated over $5 million in new deposits. Note: The grand prize cost the bank an average of $100 per new customer. The 1950s-themed promotion which ran during August, included a promotional direct mail piece with […]
Cash Back Boulevard from Zions Bank
To launch its new cash-based rewards program, Zions Bank created an offbeat microsite, Cash Back Boulevard, built around a challenging online game. Putting the total cash rewards on a live meter on the site is brilliant. It adds credibility to the abstract and indirect concept of a rewards program. As of this writing, the meter […]
BNZ’s “Out of the Box” Brand
The Bank of New Zealand, now known simply as BNZ, has been doing some interesting things with their brand lately. They’re retailing off-the-shelf financial products – literally, in boxes. They’ve got an intensive mass-media campaign starring a herd of animated piggybanks. And to cap it all off, they just rolled-out a fresh, new logo. Out […]
Prospera’s Mailer Is Cool… Literally, It’s Icy
Talk about unconventional — Prospera distributed 6,000 ice packs to customers on the premise that 'paying taxes is a big headache'.
BofA’s “How Long Can You Touch It” promo
Some of the Bank of America's customers were able to hold on to the jersey for 19 hours in a traditional BofA stamina promo.
Giveaway $10, Get Big PR Splash
For customers with good intentions, they can earn $10 from Seattle Metro Credit Union if they promise to 'pay it forward'.
Someone’s Someday Is Coming
When will a Wells Fargo social media campaign have a direct product-promotion tie-in? Or will it be used as a tool for educational purposes?
Wachovia Asks, “Who Would You Thank?”
In honor of this über-obscure National Customer Service Week calendar event, Wachovia is throwing a Who Would You Thank promotion.
WaMu: “A Trillion Dollars! Whoo Hoo!”
Washington Mutual Credit Union (WaMu) joined Chase's squad, and with the new merger, launched a new ad campaign to announce the news.
Copperfin: Another Red Canoe Credit Union Merger
Copperfin — a new credit union under a merger — is refreshing amidst numerous bank and credit union rebrands that make no sense.
Mission, Vision, Values… And The Missing Piece
Maybe it's not possible for banks and credit unions to earn the love that Disney has from customers, but they can learn from Disney's brand.
WaMu Seized, Deposits Go to JP Morgan
The FDIC seized the assets of WaMu and JPMorgan will acquire the remains. Get the inside details and learn more.
Batter Up! Yankee Stadium Next For Big Bank Sponsorship
As other big banks fall, Bank of America holds its place at the top, posting positive net income in the billions over last three quarters.
Harris Bank Says It’s ‘Here to Help’
Harris Bank unveiled a branding campaign to drive home the bank’s "here to help" message, a slogan the bank has used for the past two years.
Credit Union Gives Fleet of Cars to Staff
United Community FCU just gave brand new 2009 Chevrolet HHRs to 17 employees, wrapped from bumper to bumper with credit union graphics.
5 Things HR Must Do to Build Your Banking Brand
In order for banks brand to thrive, employees must be on board. Here's five ways HR can do to help get staff to live the brand.
Welcome to Blingola
“Welcome to Blingola,” an imaginary world where everyone has “all the happiness in the world,” courtesy of their Virgin Money credit cards. With headlines like “The land of milf and honeyz,” you’re probably thinking this campaign is a joke. It isn’t. These ads are fo’real cuz. (Click to enlarge) Apparently in South Africa, where these […]
Tricked-Out Credit Union Truck Features ‘Guitar Hero’ Duels
You've heard of food trucks and even portable branch trucks. But, have you heard of a bank branch truck featuring Guitar Hero?
Complex Lifestyle Visuals Tell BPay’s Brand Story
What do you think visual-forward ads cost to produce? Most agencies would probably charge $10,000-$25,000 USD. Each.
Fifth Third Launches Its Biggest Ad Campaign Ever
This well thought-out and fairly straightforward promo should yield an immediate return in the form of new accounts and new relationships.
“B@%k” is a Four-Letter Word in This Promotion
Can — and should — financial marketers use expletives in their bank marketing campaigns? Here's what WSECU thinks.