HSBC ‘Different Points of Value’
To keep its customers engaged, HSBC took to designing a new website built around understanding "different points of value".
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
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As Third-Party Cookies Crumble, Chase Shows How First-Party Data Can Be a Boon for Banks
Chase's new Media Solutions advertising platform is timed to meet marketers' thirst for targeted opportunities powered by first-party data.
Popular Articles within Bank Marketing Strategy:
Inside-Out vs. Outside-In
There are two key strategies to building a financial marketing campaign: inside-out and outside-in. Don't know what that entails?
Caja Navarra: Pioneers in Civic Banking
In northern Spain, there is a bank that really gets financial branding. It's called Caja Navarra, or CAN for short.
Creative Showcase: Tongue Papercuts, Money Lovin’
Check out these unique marketing campaigns from financial institutions, such as Kiwi Bank's new website, BofA's billboards and more.
Fun, Summery Loan Promo and Scooter Giveaway
TFCU is giving away a pair of Buddy Scooters (with helmets), and each of its 21 branches will award someone a $100 gas card.
2009 Strategic Brand Challenges Survey
The biggest concern banks have is not getting new custoemrs, but holding on to the customers they already have: Gen Y and Baby Boomers.
Advanta Forces Avanta to Become ‘Altana’
Not trademarking its name is the biggest financial mistake a bank or credit union can make in marketing. Here's how to avoid it.
Creative Showcase: Ally TV, Loans Gone Wild
Here are some unique financial marketing campaigns, such as Ally Bank's rebranding television ads, Centris' smart car and more!
‘Fair Fees,’ Brought to You by ING DIRECT
ING Direct's microsite has three sections. In the "Speak Up" section, there's a petition, which has been signed by over 6,000 Canadians.
USAA Defines What It Isn’t in Massive Ad Campaign
The rules of advertising still apply and there has to be real consumer benefits. Simply saying “we’re not like them” doesn’t cut it.
Credit Union Picks ‘Aventa’ as New Moniker
Colorado Springs Credit Union isn't exclusively serving Colorado Springs members. So, its marketing team went for a rebrand.
Two Squirrels Go Nuts for First Tech Credit Union
Geico has the geico for a mascot. This credit union is bringing on two squirrels for its new marketing campaign.
Three Years’ Results in Two Days
How does $35 million in deposits and 800 new members sound? That’s what Advantis Credit Union just did… in two days. A recent grand opening sales event helped fuel one of the best first quarters ever for Advantis, with membership swelling by more than 4,000 in just the first three months of 2009 — impressive […]
Credit Union Completes Transformation to ‘Centric’
Last year, Forest Kraft Credit Union changed names and became Centric. The credit union was looking to appeal to a broader segment of the community by differentiating themselves in a crowded financial market with a unique name. Furthermore, the credit union wanted to dispel the assumption that it was only open to employees of Forest […]
Bank Woos Small Businesses with Free Marketing
FirstBank is nabbing small busienss customers with creative, innovative marketing 'free lesson' campaigns on billboards.
Notably Quotable: Thoughts Within The Financial Industry
It's critical bankers listen to the experts in their industry — here is a compilation of the best quotes in financial marketing.
GMAC Launches Deposits-Only ‘Ally Bank’
GMAC launched one of the first digital banks — Ally Bank. In just over a decade, the bank would become the leader of digital banking.
Creative Showcase: Matters, Jet Ski, Testimonials
Here are some top financial marketing ad campaigns, like Charter Oak's 'New Look', Fulton Bank's billboards and much more.
The Post-WaMu Blues: Chase Has Lost ‘That Lovin’ Feeling’
It was a sad day for the Walumulians who loved Washington Mutual Bank shut down, bought out by Chase. The branding gave the bank its magic.
Creative Showcase: Cool Website, Dump Your Bank, Power of Un
Here are top creative financial marketing advertising campaigns, such as Sofia Bank's "Experience Reborn", Tinker's mobile ATM and more.
Banking Powerhouse ANZ Debuts New Global Logo
ANZ officially debuted its new logo in Indonesia last month, and has announced plans to roll the brand out globally later this year.
Creative Showcase: No Jets, Stork, Brownie Points
Here are top financial marketing advertising campaigns, such as 1st Bank's plane advertisement, Point West's brownie points and more.