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Q&A: Kent Credit Union Rebranding

Kent CU rolled out a new logo, website and brand slogan, "We Make Banking Better." While the rebranding is mostly cosmetic, it's an upgrade.

First Direct Website Delivers Transparency and Honesty

  First Direct, the UK internet/telephone bank and subsidiary of HSBC, is leveraging its positive word of mouth reputation with a new microsite, First Direct Live, that highlights people’s sentiments about the bank — both good and bad. The Marketing Communications Manager for First Direct, Natalie Cowen, says the microsite is “a very open and […]


Do your banking customers have a 'bank addiction'? Addison Avenue FCU is targeting those who may have a problem in its marketing campaign.

Creative Showcase: Komodo Dragons, Groceries and Puns

TDECU – BankWithTexans.org This interesting site aims to unite local community banks with credit unions against the menace of big banks. Headlines include “FDIC sells Texas back to Spain,” and “Out of town banks lose $3.7 billion.” For carrying such a decidedly pro-bank tone, it’s surprising that the site seems to be entirely sponsored by […]

It Only Matters If It’s Measured

Banking customer surveys are critical for financial institutions — but some banks and credit unions miss out on a key marketing opportunity.