Branding and financial marketing isn't always about what the campaign says as much as what it isn't saying.
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Many banks and credit unions showcase their story in glossy annual reports — print, digital and even interactive. Here are two dozen that stand out.
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30% of Australia's 16 million people don't like Commonwealth's campaign or the strategy. That's only 4.8 million people, or about 1-out-of-3.
Meet Erica. Erica's bank cut her line-of-credit so she's not happy. She used to bank with WaMu and Chase isn't living up to expectations.
Hampden Bank's campaign, called "Evolved," portrays out of town competitors as corporate dinosaurs that adversely affect local prosperity.
Here are summaries of some of the more interesting name changes from around the financial industry in recent months.
Bank of America's current brand TV ad titled "Pancakes" is an artfully subtle message of hope and reassurance.
Let's take a minute to look at some of the ads banks and credit unions ran as the global financial crisis developed.
For the grand opening of three new in-store branches, OnPoint Community Credit Union held a supermarket sweepstakes.
There has always been a sour relationship between banks and credit unions. But verbs 'bank' and 'banking' aren't terms credit unions hate.
There is nothing like a customer experience that gets customers to directly engage with banking brands. Take a peek into Mazuma CU's idea.
Sydney Credit Union is rebranding, with a new name, a new tagline and a new marketing strategy. Will it catch on with members?
How much does the average marketing team at a credit union make? Take a look to see how your budget compares to competitors.
Marblehead Savings Bank becomes Marblehead Bank. What does the bank lose (if anything) from the name change?
Talk about unconventional — Prospera distributed 6,000 ice packs to customers on the premise that 'paying taxes is a big headache'.
Some of the Bank of America's customers were able to hold on to the jersey for 19 hours in a traditional BofA stamina promo.
For customers with good intentions, they can earn $10 from Seattle Metro Credit Union if they promise to 'pay it forward'.
When will a Wells Fargo social media campaign have a direct product-promotion tie-in? Or will it be used as a tool for educational purposes?
In honor of this über-obscure National Customer Service Week calendar event, Wachovia is throwing a Who Would You Thank promotion.
Washington Mutual Credit Union (WaMu) joined Chase's squad, and with the new merger, launched a new ad campaign to announce the news.