SharePlus Bank in Plano, Texas just celebrated its 50th anniversary with a $50,000 promotion that netted 500 new customers and generated over $5 million in new deposits.
Note: The grand prize cost the bank an average of $100 per new customer.
The 1950s-themed promotion which ran during August, included a promotional direct mail piece with a unique prize code. Recipients were invited to play for the $50,000 prize at a special website, shareplus50thanniversary.com.
Both the website and the grand prize giveaway were hosted by SCA, a third-party promotional management company. One of the firm’s specialties is a turn-key “prize code” promotion that can be easily “re-skinned” with your brand.
SharePlus invited the community to visit their local branch and register for FREE gas cards and vacation packages.
The promotional campaign included direct mail, web ads, newspaper print ads, and in-branch activities. A decorating contest had team members outfitting their branches in a 1950s theme.