Differentiation: The Key to Branding
Most banks look, sound and act almost exactly alike, yet of all the components fueling strong brands, differentiation is the most critical.
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.
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Most banks look, sound and act almost exactly alike, yet of all the components fueling strong brands, differentiation is the most critical.
Youth marketing ROI must be seen through a long-term lens, but there are cases where banks have seen an immediate return on their efforts.
More proof that PR is overpowering financial advertising messages comes from — of all places — Nielsen, the TV ratings people.
Here is a gallery of unique financial marketing ideas sure to inspire your bank team to get creative in ad campaigns.
Plenty of financial institutions advocated to have their marketing team rebrand so far this year. Here are the ones happening spring 2009.
These days, bankers almost hope that the FDIC or NCUA tells you to pull your ads because you can milk it for a mountain of PR.
This year, credit unions across the country are offering “savings challenges,” reality-based contests in which selected finalists compete to achieve specific savings and debt reduction goals (see 8 examples below). Participants work with a financial planner on a set of realistic yet ambitious financial goals. Over the next 10-12 months, their ongoing progress is made […]
Bank marketers will find themselves walking a fine line when they talk about their stability, especially when you start drawing distinctions.
Big banks, big fees, one big ‘Thank You’ card Canadians are being invited to make a big statement — literally — about ever-increasing banking fees. Coast Capital Savings, a credit union in British Columbia, is asking people to add their signatures and messages to an 8’x10′ greeting card that “congratulates” big banks for the $3 […]
On one hand, this sign from Congressional Federal Credit Union is so funny, it will have you peeing in your pants — maybe literally. On the other hand, “incontinence” is nothing to laugh about, because this is a serious matter. Why? As innocent as typos + misspellings may be, they equate with inaccuracy. Inaccuracy is […]
How can ratings agencies be trusted following the market crash when they failed so miserably at their purported "core competency?"
Allegiance CU was Third Degree Advertising's first credit union client. Since then, the agency has helped dozens of other credit unions.
Explore practical strategies and methodologies credit unions can employ to maintain a competitive edge, ensure sustainable growth, and optimize lending programs.
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Achieve a better return on your marketing investment. Leverage behavioral data and analytics to target the right customers with the best possible offers.
Read More about Send the Right Offers to the Right Consumers
Pick a word from each column to rebrand your credit union — but run the risk of sounding just like every other credit union out there.
When financial marketers bring up new media tools, it's quite common for CEOs to ask questions like, "What's the ROI of having a blog?"
Sometimes fancy is the best approach for a financial institution. Check out Hyde Bank's upscale branding style.
Darby Bank says its brand identity and new logo, a robust and sprouting tea leaf, captures the essence of the bank.
Does "for life" work in a financial tagline or slogan? Is it interpreted as a good thing, a sign of loyalty or a life sentence?
Not every YouTube video has to go viral for it to matter to financial marketers. Here's what to know about credit unions on YouTube.
Spend enough time on YouTube and you'll find strange things you never thought of. Here are some of the strangest ones from credit unions.
Piggy banks are an international symbol for "savings." They have been used as fun, friendly creative devices by financial marketers for years.
South Carolina FCU joins two other credit unions running Young & Free from Currency Marketing. Here's what the campaign entails.
Generally speaking, banks and credit unions see pretty much eye-to-eye on their basic core values. But, does that translate in branding?
The latest study from Elan Credit Card shows that 24% of consumers will choose a credit union or local bank for their next credit card.
Read More about Consumers + Credit Cards: What You Need to Know
This eBook explains how to grow low-cost core deposits while creating primary financial institution relationships.
Read More about Ready to start creating real deposit growth that lasts?