Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
As 2025 approaches, banks, fintech and finance firms must adapt their communication strategies to face new trends and challenges.
Ally Irritates Kids (and Bankers) with More Spots
Ally has added two more TV spots to its popular ad campaign that subjects unsuspecting kids to the evil whims of a market researcher.
Sunova’s ‘Bank Brighter’ Brand and Big D.O.G.
In 2008, one of Canada’s larger credit unions, South Interlake in Manitoba, decided to change names and become Sunova. Why?
Bank Streams Live Rock Concerts In Online Banner Ads
Dexia Bank, serving France and the Netherlands, has done two of the most innovative things you may ever see in financial services marketing. First, they have targeted a Gen-Y audience with live rock concerts streamed in the bank’s banner ads (more on that in a moment). Second, they’ve set up a whole separate bank, Axion, […]
10 Things Youth Marketing Should Involve
What does it take for financial marketers to build a comprehensive, integrated, multichannel youth marketing plan?
Turning Bank Failures Into Golden Opportunities
If a bank was seized in one of your communities this upcoming Friday, how would your financial marketing team respond?
Kansas Credit Union Says ‘We’re Not Wall Street’
Mainstreet Credit Union is desperately setting itself apart from the pack with its "We're Not Wall Street" rebranding tagline.
SunTrust’s Holistic Life Lessons at LiveSolid.com Website
As part of SunTrust’s ongoing “Live Solid, Bank Solid” branding campaign, the bank has launched LiveSolid.com, a large-scale financial education website. LiveSolid.com takes “a holistic approach” to people’s “overall well being,” offering advice on personal interests and managing one’s finances. SunTrust describes the website as “an online resource center to help people navigate the intersection […]
Your Bank Brand Is a Tool For Consumers
The banking industry, when it comes to branding, can take lessons from brands like Ralph Lauren, with one of the most potent brands around.
Big Bank Brands, Big Consumer Contradictions
Three studies show contradictions between how bank brands are valued and where people choose to bring deposits.
Whack-a-Fee, Bingo Credit, Praise Singer, More…
Here's a creative showcase of financial marketing ads from global banks and credit unions: 13 projects and dozens of photos and illustrations.
ANZ’s ‘Uncomplicated’ Brand Strategy
When ANZ bank debuted its new identity, Aussies started taking notice. Here's why and how ANZ decided to undertake its branding initiative.
Rebranding United Heritage Credit Union’s Identity
United Heritage Credit Union is rebranding and turned to the Cartis Group for “a strategic and tactical marketing plan.
Your Brand Isn’t What You Say It Is
A bank's brand is what its customers say it is. No matter what your bank may say, ultimately your brand is built by what you do.
Can Credit Unions Afford a National Campaign?
Credit unions are local and community-oriented financial institutions. Should a credit union marketing team even consider a national stage?
GEICO’s Crazy Ad Strategy Breaks the Rules
GEICO uses more branded characters at one time than any other company in the history of marketing. Can banks learn from Geico's strategy?
Analysis of Financial Name Changes in 2009
In no other industry do companies change names more often than in banking and it's not just due to mergers.
12 Technology Trends Shaping Financial Marketing
Here are some of the major innovations and significant online/technology trends that financial marketers should watch in the coming years. (Please note: This is by no means intended to be a comprehensive or definitive list.) What do you think will be a major trend shaping financial marketing in 2010 and beyond? Please leave your thoughts […]
Portfolio: Marshmellow Rocks, Swap a Solid, Mr. HIV
Here is a unique portfolio of advertising campaigns coming from creative financial marketers from around the world.
‘Find Me a Banker’: A Website That’s Like Match.com for Banking
Reviewed and written by Jeff Stephens, CEO/Creative Brand Communications In the summer of 2009, Bank of Utah knew one of its competitors, a community bank with many business customers, was struggling and facing likely action from the FDIC. Bank of Utah saw an opportunity to capture new business from the anticipated fallout, and thus was […]
Fighting Axe Grinders and Their Online Vendettas
The Scenario Someone feels they’ve been mistreated by your financial institution. They’re pissed off, so they launch a hard-hitting online vendetta against you, centering around a new blog or website. They pull no punches, bitterly and ferociously ripping into you. They keep pushing your buttons trying to get a response. If/when thtey do get a […]
Members Help Members in USAA’s Online Website Forum
Reviewed and written by Jeff Stephens, CEO/Creative Brand Communications San Antonio-based USAA Savings Bank, which provides financial services to military personnel and their families, recently ended two months of weekly sweepstakes to promote their new Member 2 Member forum. Within USAA’s website, members can use the Member 2 Member forum to ask and answer questions, […]
Commerzbank Blends Brands Following Merger
“A strong company needs a strong brand.” — Commerzbank When the third-largest bank in Germany merged with the second-largest, it left a big question: What to do about the brands? Easy. Pair the logo from one with the name and color of the other, and…whammy! You have a new brand that, well, actually works pretty […]
