From “America’s Who?” to “ACU Who?”
America's Credit Union is revamping its brand as it changes its name to 'ACU' in the trend to consolidate financial institutions to acronyms.
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.
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America's Credit Union is revamping its brand as it changes its name to 'ACU' in the trend to consolidate financial institutions to acronyms.
Banking customer surveys are critical for financial institutions — but some banks and credit unions miss out on a key marketing opportunity.
Part of innovating on the old, traditional bank branch is with digital signage. Yet, some banks and credit unions are doing it wrong.
Seattle Metropolitan Credit Union asks consumers to share their stories about why they've chosen a credit union over a large corporate bank.
If financial marketers spend enough time telling people their industry sucks, banking consumers will believe it.
In honor of the new season of Mad Men, here's a showcase of financial ads. You'll notice how few of the ads targeted consumers.
To kick off its "Hot Hair Challenge," one credit union distributed branded cameras to local hair salons to take pictures of the best haircuts.
Check out Bank of America's 'Keep Moving Forward' campaign, ING's 'Planet Orange', Dropthebank.com and much more.
Regions Bank has launched a new savings initiative, most notably including TV ads and a "Save with Regions" microsite.
In an effort to get savers and spenders to look at a bigger financial picture, Beneficial Bank is asking people “What would you do if you knew where your money was going?” Beneficial is offering Intuit’s FinanceWorks free to all customers. The application provides online viewing and analysis of financial data from all (not just […]
HSBC wants to "consumers chatting about real-life values, and for them to recognize that there's a bank that will listen and respond."
Normally when a company like BofA makes a big acquisition, it's eager to tout the triumph in a big ad campaign. Not the case with this one.
How can you optimize your landing pages for success? The answer lies in harnessing AI-led solutions to deliver seamless, personalized user experiences.
Read More about Landing Page Success: Leveraging Advanced Analytics and AI Tools
CSI surveyed community bankers nationwide to learn their investments and goals. Read the interactive research report for the trends and strategies for success in 2024.
Fifth Third is addressing its Hispanic customer base with its new advertising campaign — fit with a new tagline and microsite.
Rebranding a financial institution is one thing. But, both banks and credit unions must be aware of existing trademarks for their new name.
Business bank marketing doesn't have to be a boring task — here are creative SMB marketing campaigns designed to inspire your next big idea.
Credit unions, not-for-profits, are required to limit membership in order to qualify for untaxed status. Does this hurt or help the brand?
Banks ask, "What's the ROI on branding?" because they want a "demonstrable rate of return". It's the bean counters who ask this question.
To keep its customers engaged, HSBC took to designing a new website built around understanding "different points of value".
There are two key strategies to building a financial marketing campaign: inside-out and outside-in. Don't know what that entails?
In northern Spain, there is a bank that really gets financial branding. It's called Caja Navarra, or CAN for short.
Check out these unique marketing campaigns from financial institutions, such as Kiwi Bank's new website, BofA's billboards and more.
TFCU is giving away a pair of Buddy Scooters (with helmets), and each of its 21 branches will award someone a $100 gas card.
Explore the three keys to improving your digital experience and accelerating customer and business adoption: tokenization, digital onboarding, and a unified customer experience.
Read More about Digital Adoption: 3 Ways to Accelerate Growth and Use
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