Q&A: Lending Club’s Rebranded Identity
The Financial Brand sat down with Rob Garcia at Lending Club to talk about how the popular P2P lending service redesigned its brand identity.
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
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Move Over CMOs, Data-Driven Growth Marketers Are Taking Over
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
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Brand Identity Showcase: Garanti, SpareBank, New Alliance
Brands need to be innovative and creative if they want to stay ahead of the curve. Here's a gallery of financial institutions doing it well.
March Madness: The Do’s and Don’ts
It’s okay to use the idea of “March Madness” — using plays-on-words and the concept of brackets. Just don’t use the trademarked term itself.
Content Marketing Lessons for Financial Institutions
By Luke “Kip” Owen, Account Manager for Truebridge Financial Marketing Financial marketers often wrestle with a difficult question: How do you “sell” to consumers when they don’t want to be sold? The answer is to give them the information they want, not the products you think they need. Give them what they’re looking for — […]
ANZ Promises It Isn’t Rude and Cranky
Sometimes satire is the best approach to even a financial marketing campaign. Here's why ANZ's 'Barbara' is a comedic relief to banking.
Portfolio: Marshmallows, Dog Opera, Deer Violence
Here is a showcase of 11 different creative marketing initiatives from banks and credit unions around the world.
Ally Irritates Kids (and Bankers) with More Spots
Ally has added two more TV spots to its popular ad campaign that subjects unsuspecting kids to the evil whims of a market researcher.
Sunova’s ‘Bank Brighter’ Brand and Big D.O.G.
In 2008, one of Canada’s larger credit unions, South Interlake in Manitoba, decided to change names and become Sunova. Why?
Bank Streams Live Rock Concerts In Online Banner Ads
Dexia Bank, serving France and the Netherlands, has done two of the most innovative things you may ever see in financial services marketing. First, they have targeted a Gen-Y audience with live rock concerts streamed in the bank’s banner ads (more on that in a moment). Second, they’ve set up a whole separate bank, Axion, […]
10 Things Youth Marketing Should Involve
What does it take for financial marketers to build a comprehensive, integrated, multichannel youth marketing plan?
Turning Bank Failures Into Golden Opportunities
If a bank was seized in one of your communities this upcoming Friday, how would your financial marketing team respond?
Kansas Credit Union Says ‘We’re Not Wall Street’
Mainstreet Credit Union is desperately setting itself apart from the pack with its "We're Not Wall Street" rebranding tagline.
SunTrust’s Holistic Life Lessons at LiveSolid.com Website
As part of SunTrust’s ongoing “Live Solid, Bank Solid” branding campaign, the bank has launched LiveSolid.com, a large-scale financial education website. LiveSolid.com takes “a holistic approach” to people’s “overall well being,” offering advice on personal interests and managing one’s finances. SunTrust describes the website as “an online resource center to help people navigate the intersection […]
Your Bank Brand Is a Tool For Consumers
The banking industry, when it comes to branding, can take lessons from brands like Ralph Lauren, with one of the most potent brands around.
Big Bank Brands, Big Consumer Contradictions
Three studies show contradictions between how bank brands are valued and where people choose to bring deposits.
Whack-a-Fee, Bingo Credit, Praise Singer, More…
Here's a creative showcase of financial marketing ads from global banks and credit unions: 13 projects and dozens of photos and illustrations.
ANZ’s ‘Uncomplicated’ Brand Strategy
When ANZ bank debuted its new identity, Aussies started taking notice. Here's why and how ANZ decided to undertake its branding initiative.
Rebranding United Heritage Credit Union’s Identity
United Heritage Credit Union is rebranding and turned to the Cartis Group for “a strategic and tactical marketing plan.
Your Brand Isn’t What You Say It Is
A bank's brand is what its customers say it is. No matter what your bank may say, ultimately your brand is built by what you do.
Can Credit Unions Afford a National Campaign?
Credit unions are local and community-oriented financial institutions. Should a credit union marketing team even consider a national stage?
GEICO’s Crazy Ad Strategy Breaks the Rules
GEICO uses more branded characters at one time than any other company in the history of marketing. Can banks learn from Geico's strategy?
Analysis of Financial Name Changes in 2009
In no other industry do companies change names more often than in banking and it's not just due to mergers.