Analysis of Financial Name Changes in 2009
In no other industry do companies change names more often than in banking and it's not just due to mergers.
Bank Marketing Strategy
Articles about bank marketing strategies, bank marketing budgets, bank advertising campaigns, bank branding, media planning and public relations in the banking industry.
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Move Over CMOs, Data-Driven Growth Marketers Are Taking Over
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
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12 Technology Trends Shaping Financial Marketing
Here are some of the major innovations and significant online/technology trends that financial marketers should watch in the coming years. (Please note: This is by no means intended to be a comprehensive or definitive list.) What do you think will be a major trend shaping financial marketing in 2010 and beyond? Please leave your thoughts […]
Portfolio: Marshmellow Rocks, Swap a Solid, Mr. HIV
Here is a unique portfolio of advertising campaigns coming from creative financial marketers from around the world.
‘Find Me a Banker’: A Website That’s Like Match.com for Banking
Reviewed and written by Jeff Stephens, CEO/Creative Brand Communications In the summer of 2009, Bank of Utah knew one of its competitors, a community bank with many business customers, was struggling and facing likely action from the FDIC. Bank of Utah saw an opportunity to capture new business from the anticipated fallout, and thus was […]
Fighting Axe Grinders and Their Online Vendettas
The Scenario Someone feels they’ve been mistreated by your financial institution. They’re pissed off, so they launch a hard-hitting online vendetta against you, centering around a new blog or website. They pull no punches, bitterly and ferociously ripping into you. They keep pushing your buttons trying to get a response. If/when thtey do get a […]
Members Help Members in USAA’s Online Website Forum
Reviewed and written by Jeff Stephens, CEO/Creative Brand Communications San Antonio-based USAA Savings Bank, which provides financial services to military personnel and their families, recently ended two months of weekly sweepstakes to promote their new Member 2 Member forum. Within USAA’s website, members can use the Member 2 Member forum to ask and answer questions, […]
Commerzbank Blends Brands Following Merger
“A strong company needs a strong brand.” — Commerzbank When the third-largest bank in Germany merged with the second-largest, it left a big question: What to do about the brands? Easy. Pair the logo from one with the name and color of the other, and…whammy! You have a new brand that, well, actually works pretty […]
Guam Credit Union Becomes Coast360
Any CU can rebrand themselves — especially from an acronym to something truly creative. Here's how Guam Credit Union's rebranded itself.
Creative Showcase: Dumpster Ads, Asphalt Stencils, Legos
Perhaps the most unusual media placement for a bank ad ever, inside the lids of garbage cans. Here is a unique set of financial campaigns.
‘Simon’ Says… Check Out This Branded Intranet
The Financial Brand spoke to Delta Community to talk about the credit union’s creative employee intranet, affectionately named “Simon.”
‘Cash In’ With a TV Commercial Contest
Servus Credit Union, the third largest in Canada, has just about wrapped up its “Cash in with Your Camcorder” promotion, a make-your-own-TV-commercial contest highlighting the financial institution’s signature Young & Free Chequing Account. The promotion is part of the credit union’s Young & Free Alberta initiative, a broad, multi-year “challenge marketing program” from Currency Marketing […]
Share Draft Accounts: Daft or Differentiated?
Should credit unions call checking accounts the same thing as banks? Is it fair to give them the same name?
Big Steps for First Independent’s Brand
First Independent was a family business for a century, but it is now revamping its brand to grow and expand in banking.
Creative Showcase: Sunlife, We Speak Human
Check out this unique showcase of financial marketing campaigns from around the world: Ally speaks human and much more.
Four Things Your Brand Must Be
Four principles serve as the underpinning for every great brand: differentiation, relevancy, credibility and irreproducibility.
Guerilla Good Deeds Promote New Branch
In the weeks leading up to the grand opening of AltaOne Federal Credit Union latest branch, the credit union sent out a street team to conduct random acts of kindness. The hitch? No one knew AltaOne was behind the good deeds. AltaOne waited to uncloak themselves until the night of the grand opening. For four […]
ANZ Bank Connects with Students on Their Own Terms
Does your financial marketing team want to figure out the youngest banking customers? Take a page out of ANZ's handbook.
Virgin Should Shock Just About Everyone
Safe and traditional is not always the best way to go. Virgin Money is becoming a full-fledged bank with branches.
Q&A: Kent Credit Union Rebranding
Kent CU rolled out a new logo, website and brand slogan, "We Make Banking Better." While the rebranding is mostly cosmetic, it's an upgrade.
Creative Showcase: Integrity, Camcorders & Sperm
Here are top financial marketing advertising campaigns, such as ANZ's 'Happy News' skit, Sterling Bank's billboard and more.
BofA Shifts $40M Campaign From Brand to Products
Are people actually looking for ways to "save when they spend?" Isn't that an oxymoron? BofA is shifting its ad focus from brand to products.
75 Interesting Credit Union Name Changes in 2009
Financial institutions are often rebranding themselves to better account for the culture and leadership. Credit unions are no different.