Official FFIEC Guidelines for Social Media in Banking
Here are four highlights from the FFIEC's guidance on social media and how it affects banks and credit unions. Download your complete copy here.
Articles about social media in banking, including how banks leverage social media channels like Facebook, Twitter, Instagram, YouTube, LinkedIn and more.
Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.
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Here are four highlights from the FFIEC's guidance on social media and how it affects banks and credit unions. Download your complete copy here.
JPMorgan suffered a severe public spanking after trying to host a town hall Q&A on Twitter. Here's what you can learn from their mistake.
Eastern Bank's engaging guerilla giveaway incorporated an innovative mix of social, email, word-of-mouth and offline marketing.
An interview with Sprinklr CEO Ragy Thomas about the role, relevance and ROI of social media in the retail banking industry.
What are consumers saying about banks and credit unions online? Here's the first in a series of quarterly social media sentiment reports in the banking industry.
What can you learn when you crunch 1.9 million conversations between consumers and over 3,000 different banks and credit unions? Find out here.
Social media constantly badger financial marketers to “engage” in social channels, but never explain why or how it achieves business objectives.
Three experts share their insights on the changing face of customer data analytics in the financial industry.
8 tips to turn your Facebook cover art into hard-working marketing billboards that advertise your products and services.
Should financial marketers use social media channels for selling? Here's what seven bank and credit union experts had to say.
More banks are relocating their social media teams into snazzy high-tech, high-profile spaces, signaling the increasing importance of social channels.
Check out the most innovative Facebook ideas from banks and credit unions around the world. Bookmark these pages and look at them regularly.
PwC’s Industry Cloud for Banking helps deliver personalized products and services that today’s customers expect.
Achieve a better return on your marketing investment. Leverage behavioral data and analytics to target the right customers with the best possible offers.
Read More about Send the Right Offers to the Right Consumers
Facebook has an advertising platform with mind-numbing potential. Your data + their data = a "Big Data" home run. This is precision target marketing at a whole new level.
ICICI Bank has a Facebook app allowing customers to pay friends, split expenses, view statements and manage their accounts.
Roughly 200 people were tweeting at this year's ABA's annual marketing conference. Here's a selection of salient tweets hand picked by The Financial Brand.
Financial institutions should promote their products in social channels, and use social promotions to build a valuable email marketing list.
You can't sell stuff in social channels? Try telling that to Navy FCU, who generated nearly $200 million in new loans and CDs almost entirely on Facebook.
Here's a list of do's and don't for acquiring Facebook fans -- lessons learned from the brands that are gaining and losing the most ‘Likes.’
Facebook has loosened its restrictions on fan promotions, opening up a whole new world of opportunities for bank and credit union marketers. Let the giveaways begin!
GT Bank has rolled out a new Facebook app allowing people to open a new accounts and immediately get an account number. Is this the wave of the future?
ViralHeat, a social media consutlancy, quantifies and compares consumer sentiment about big U.S. banks in social media channels.
Digging into the data can see what type of content generates the greatest engagement with the most fans for financial brands on Facebook.
Learn how to enhance your brand’s local visibility, generate more leads, and attract more customers, all while adhering to industry regulations and compliance.
Read More about The Power of Localized Marketing in Financial Services
Vericast’s 2024 Financial TrendWatch explores seven of today’s most critical financial services trends to provide a complete view of the current loyalty landscape.
Read More about Move the Needle from Attrition to Acquisition