Avidia Bank Gets Smart About Social
Avidia Bank doesn't limit "social" to just online. Their squad of ten brand ambassadors — called "Smarties" — takes social to the streets.
Social Media in Banking
Articles about social media in banking, including how banks leverage social media channels like Facebook, Twitter, Instagram, YouTube, LinkedIn and more.
Latest Spotlight Article:
How to Become an 'Unmarketer': Stop Marketing and Start Engaging
Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.
Popular Articles within Social Media in Banking:
Lessons Pokémon Go Can Teach the Banking Industry
What lessons about technology adoption, gamification, data analytics and engagement can banking learn from this mobile app?
Social Media Benchmarks for Credit Unions
Credit union benchmarks for Facebook likes, tweets, Twitter followers, and YouTube views for the year of 2016.
How to Mobile Optimize Your Institution’s Social Media Marketing
To maximize the impact of your social media initiatives, you need to think mobile-first and optimize your marketing for mobile devices.
Why You Can’t Ignore Social Media
Social media is not optional for bank marketers. Once an 'add on' to traditional campaigns, social media is the key to marketing success.
What’s All The Buzz About ‘Mobile Banking’ in Social Media Channels?
This social media sentiment analysis is based on 29,000 online conversations mentioning "mobile banking."
Delivering the Ultimate Social Media Customer Service Experience
It is tough managing social media CX. How can you address security issues and stay compliant while managing resources and response times?
Content Marketing Strategies for Social Media Success in Banking
Digital marketing trailblazers tell financial institutions how to fully leverage social media content and respond in real-time with an "always-on" strategy.
Credit Union Social Media Sentiment Analysis
Looking at consumer sentiment towards credit unions based on an analysis of over one million online conversations.
10 LinkedIn Power Tips for Financial Institutions
Here are ten tips to help you become a power user on LinkedIn. No matter how active you are on LinkedIn, you probably aren't using all them.
What Facebook Knows About Marketing Banking Services to Millennials
Here are four key financial marketing insights Facebook uncovered by mining thousands of conversations among its Millennial users.
What Banks and Credit Unions Must Do to Find Sales Success
Here are 12 tips, predictions and critical insights that should shape your sales strategy in the coming months.
3 Interesting New Social Media Tools You Should Know About
Facebook's rolls out two new features — "Carousel" and "Notify" — and advertising is now available on Instagram.
Big Bank Taps ‘Facebook at Work’ to Foster Innovation
Checking Facebook at work is usually a no-no at most banks and credit unions. But 100,000 RBS employees are being told to do exactly that.
Leveraging Social Media To Build Relationships, Trust in Banking
Social channels can be used to build relationships, trust and brand awareness, but many financial institutions are falling way short.
Bank of America’s Millennial Marketing ‘Pays Off’ With Pinterest
Few financial institutions find any traction on Pinterest. But BofA says its formula works — an unusual three-way marketing partnership.
6 Ways Companies Fail at Digital Customer Service
In the move to beome a digital organization, some firms have difficulty replicating the 1:1 service customers once enjoyed.
5 Internal Strategies For Battling Social Media Criticism
When online criticism happens, communicating to employees about the issues can help keep the situation from spiraling out of control.
Digital Marketing Budgets in Banking Industry Set to Explode
As financial marketers shift their attention —and dollars— towards online and mobile channels, it's clear digital advertising is the future.
The Journey to Social Business in Banking
The ever-evolving social media landscape requires more people, tools, and technology to facilitate more meaningful social interactions.
Financial Marketing on Facebook in a Mobile-First World
What mobile opportunities are there for bank and credit union marketers on Facebook? Find out in this Q&A interview with Facebook's top financial guy.
Financial Marketer’s Guide to The Top 5 Social Media Platforms
Tips, ideas and best practices for five of the biggest social media platforms today — Facebook, Twitter, YouTube, LinkedIn and Google+.