Articles about social media in banking, including how banks leverage social media channels like Facebook, Twitter, Instagram, YouTube, LinkedIn and more.
Bank marketers are increasingly flocking to streaming services as a way to advertise — but it's more than just a return to traditional TV ads.
6 Ways to Spice Up Your Institution’s Social Media Strategy
Social media success has been elusive in the banking industry. Here's how to get more traction, traffic, engagement, clicks and conversions in social channels.
4 Keys to Winning With Social Media Influencers
Building a strong social media influencers network is the foundation for a powerful word-of-mouth strategy.
6 Instagram Tips for Financial Marketers
There are 95 million photos and videos uploaded to Instagram every day. Here are six ways to get your bank or credit union to stand out.
Send a Tweet, Get Fired
Bank and credit union employees are getting themselves fired for boneheaded social media posts. This is a reputational risk to your brand you must mitigate.
5 Ways to Boost the Impact of Your Social Media Presence
Nearly every financial institution uses social media today, but most are still trying to figure out how to maximize its impact and improve results.
Avidia Bank Gets Smart About Social
Avidia Bank doesn't limit "social" to just online. Their squad of ten brand ambassadors — called "Smarties" — takes social to the streets.
Lessons Pokémon Go Can Teach the Banking Industry
What lessons about technology adoption, gamification, data analytics and engagement can banking learn from this mobile app?
Social Media Benchmarks for Credit Unions
Credit union benchmarks for Facebook likes, tweets, Twitter followers, and YouTube views for the year of 2016.
How to Mobile Optimize Your Institution’s Social Media Marketing
To maximize the impact of your social media initiatives, you need to think mobile-first and optimize your marketing for mobile devices.
Why You Can’t Ignore Social Media
Social media is not optional for bank marketers. Once an 'add on' to traditional campaigns, social media is the key to marketing success.
What’s All The Buzz About ‘Mobile Banking’ in Social Media Channels?
This social media sentiment analysis is based on 29,000 online conversations mentioning "mobile banking."
Delivering the Ultimate Social Media Customer Service Experience
It is tough managing social media CX. How can you address security issues and stay compliant while managing resources and response times?
Content Marketing Strategies for Social Media Success in Banking
Digital marketing trailblazers tell financial institutions how to fully leverage social media content and respond in real-time with an "always-on" strategy.
Credit Union Social Media Sentiment Analysis
Looking at consumer sentiment towards credit unions based on an analysis of over one million online conversations.
10 LinkedIn Power Tips for Financial Institutions
Here are ten tips to help you become a power user on LinkedIn. No matter how active you are on LinkedIn, you probably aren't using all them.
What Facebook Knows About Marketing Banking Services to Millennials
Here are four key financial marketing insights Facebook uncovered by mining thousands of conversations among its Millennial users.
What Banks and Credit Unions Must Do to Find Sales Success
Here are 12 tips, predictions and critical insights that should shape your sales strategy in the coming months.
3 Interesting New Social Media Tools You Should Know About
Facebook's rolls out two new features — "Carousel" and "Notify" — and advertising is now available on Instagram.
Big Bank Taps ‘Facebook at Work’ to Foster Innovation
Checking Facebook at work is usually a no-no at most banks and credit unions. But 100,000 RBS employees are being told to do exactly that.
Leveraging Social Media To Build Relationships, Trust in Banking
Social channels can be used to build relationships, trust and brand awareness, but many financial institutions are falling way short.
Bank of America’s Millennial Marketing ‘Pays Off’ With Pinterest
Few financial institutions find any traction on Pinterest. But BofA says its formula works — an unusual three-way marketing partnership.
6 Ways Companies Fail at Digital Customer Service
In the move to beome a digital organization, some firms have difficulty replicating the 1:1 service customers once enjoyed.
