Articles about social media in banking, including how banks leverage social media channels like Facebook, Twitter, Instagram, YouTube, LinkedIn and more.
Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.
Facebook Firestorm Creates Social Media Nightmare for Credit Union
An ugly situation involving a credit union illustrates why having a social media policy signed by all employees is absolutely essential.
6 Tips to Maximize Your Social Media Marketing Campaigns
It takes more than bribing consumers with cash and giveaways to fully leverage your social media marketing efforts.
9 Social Media Marketing Solutions for Banks and Credit Unions
Here's how financial institutions should embrace and advocate for social media as an integral ingredient in their overall marketing mix.
Why Is Social Media Marketing Failing?
There are two predominant explanations for why social media marketing is failing in financial services: 1) poor execution, and 2) wrong strategic context.
What Birchbox and Uber Can Teach Financial Marketers
Financial marketers can learn from successful start-ups about new ways to market banking services that will appeal to the digital consumer.
How Did Chase Lose 1 Million Facebook Fans in 90 Days?
How exactly did Chase Bank lose one million Facebook likes in one quarter? It is up to the world to decide.
23 Things Banks & Credit Unions Say on Twitter
What do financial institutions have to tweet about? How do the most active financial institutions on Twitter keep their tweetchas fresh?
It’s Time to Use Social Media as a Growth Engine in Banking
Banking must move social media strategy from simply listening to improving customer acquisition, engagement, cross-sell and retention.
How Many Facebook Likes Should Banks and Credit Unions Have?
Looking at social media activity in the banking industry, one thing is clear: building a social media community is hard. Very hard.
37 Facts About The Biggest & Best Institutions Using Social Media
A collection of insights, stats and figures from the top 100 most successful banks and credit unions on Facebook, Twitter and YouTube.
Anatomy of Customer Complaints on a Bank Facebook Page
A fascinating break down and in-depth analysis of all the customer comments posted to the Facebook page for Regions Bank over 30 days.
Fifth Third Soaks Up Social Media Success Finding Jobs for Customers
The bank's campaign to find new jobs for customers who were struggling with their mortgage payments struck a chord with consumers in social channels.
This LinkedIn Tool Could Spell Millions For Business Bankers
It's called LinkedIn Sales Navigator, and it takes social media prospecting for banks and credit unions to a whole new level.
Why Social Media For Credit Unions Isn’t Working
An in-depth look at how credit unions are using social media today, what's working, and what isn't.
What Drives Your Social Media Strategy?
Are banks and credit unions asking the right questions when setting their social media strategy?
Credit Union Taps Teen Spirit to Drive Down Average Membership Age
Summit recruits high-school students to act as spokespeople and help promote the credit union via videos and social media.
Steal This: Facebook Ideas From Power 100 Credit Unions
Take a look at some of the most successful credit unions on Facebook and see what ideas you can use in your social media marketing.
What Kind of Social Media Rock Band Is Your Financial Institution?
How you orchestrate your approach to social channels? Is your social media team a bunch of divas? Or do you have a social media rock star leading the way?
10 Ways Top Banks Keep Their Facebook Posts Relevant
As Facebook cuts back the amount of your content they share with your fans, it's more important than ever to make every post count.
Banks, Credit Unions Capitalize on #Selfie Social Media Craze
Take a look at how five different financial institutions are exploiting the #selfie sensation, with tips on building your own contest.
Credit Unions Tap Facebook to Fuel Growth in New Loans
Multiple credit unions are proving that Facebook can be a viable channel for originating sales leads and new loans.
Financial Institutions Lack ‘Personality’ in Social Channels
Banks and credit unions need overlook the importance of personality in social channels. Who you are can be as important as what you say.
