The Web 2.0 Make/Buy Decision
The NFL’s Colts might be able to get 10,000 fans at a website to a talk what they are deeply passionate about. It starts with social media.
Social Media in Banking
Articles about social media in banking, including how banks leverage social media channels like Facebook, Twitter, Instagram, YouTube, LinkedIn and more.
Latest Spotlight Article:
Why Some Community Banks Are Ditching Social Media Marketing for Streaming Platforms
Bank marketers are increasingly flocking to streaming services as a way to advertise — but it's more than just a return to traditional TV ads.
Popular Articles within Social Media in Banking:
“B@%k” is a Four-Letter Word in This Promotion
Can — and should — financial marketers use expletives in their bank marketing campaigns? Here's what WSECU thinks.
Notably Quotable – Guess what they’re saying about you
“The culprit? Mountain America Credit Union. Check out the site, but don’t sign up to do business with them. At least if I lived in Utah I wouldn’t. Not after hearing about this horror story.” – Joseph “Dear Bank of America, your credit line is a scam!!! Bank of America will screw you, hide behind […]
Dallas Credit Union Launching ‘Young & Free’ Knockoff
Resource One Credit Union is using the winning design from the contest as its official “My Life, My Money” logo.
Mo Banking Knowledge ‘On Your Internets’
Mo Rocca, a comedian and political satirist of some success, plays a man-on-the-street character in one of Bank of America’s latest promotions, “Mo on Banking.” In a series of online videos at a microsite, Mo reports wryly on banking topics, including this tidbit from the intro video: “Join me, Mo Rocca, as I dump a […]
Facebook + Financial Institution = Friends?
“A buttoned-down organization trying to look hip is like a 50-year-old drunk uncle at a wedding trying to dance with teenagers.” — Charlotte Observer An article in the Sunday edition of the Charlotte Observer entitled “Your Bank Wants to Be Your Friend” takes a skeptical look at financial institutions as they attempt to carve a […]
Credit union video contest for $2,000 scholarship
As financial institutions across the country make announcements about their 2008 scholarship initiatives, Tinker Federal Credit Union is taking a unique approach by having an online video contest. The concept is simple: Think about what money means to you. Show us any way you want in a video you make yourself. Upload your video for […]
Credit Unions Utilization of YouTube Increases
Informal research conducted by The Financial Brand indicates a significant increase in the utilization of video sharing tools such as YouTube by credit unions. Search results for “credit union” on YouTube went up 47% over a 3-month period: October 2007: 524 January 2008: 772 Google Video results for “credit union” increased 41%: October 2007: 755 […]
New Media Lessons From Old-School Brands
Marketing is becoming increasingly popular. Traditional media still has its place, but one-directional marketing days are numbered.