Articles about social media in banking, including how banks leverage social media channels like Facebook, Twitter, Instagram, YouTube, LinkedIn and more.
Bank marketers are increasingly flocking to streaming services as a way to advertise — but it's more than just a return to traditional TV ads.
NAB’S UBank: A Cautionary Tale in Social Media
To support the launch of its new online self-service offering, UBank, NAB created a blog at myfuturebank.org. But the bank closed the blog earlier this month after one of its employees posted comments posing as a legitimate customer. At first, the impostor denied he was a bank employee, but forensic internet analysis proved that all […]
The Web 2.0 Make/Buy Decision
The NFL’s Colts might be able to get 10,000 fans at a website to a talk what they are deeply passionate about. It starts with social media.
“B@%k” is a Four-Letter Word in This Promotion
Can — and should — financial marketers use expletives in their bank marketing campaigns? Here's what WSECU thinks.
Notably Quotable – Guess what they’re saying about you
“The culprit? Mountain America Credit Union. Check out the site, but don’t sign up to do business with them. At least if I lived in Utah I wouldn’t. Not after hearing about this horror story.” – Joseph “Dear Bank of America, your credit line is a scam!!! Bank of America will screw you, hide behind […]
Dallas Credit Union Launching ‘Young & Free’ Knockoff
Resource One Credit Union is using the winning design from the contest as its official “My Life, My Money” logo.
Mo Banking Knowledge ‘On Your Internets’
Mo Rocca, a comedian and political satirist of some success, plays a man-on-the-street character in one of Bank of America’s latest promotions, “Mo on Banking.” In a series of online videos at a microsite, Mo reports wryly on banking topics, including this tidbit from the intro video: “Join me, Mo Rocca, as I dump a […]
Facebook + Financial Institution = Friends?
“A buttoned-down organization trying to look hip is like a 50-year-old drunk uncle at a wedding trying to dance with teenagers.” — Charlotte Observer An article in the Sunday edition of the Charlotte Observer entitled “Your Bank Wants to Be Your Friend” takes a skeptical look at financial institutions as they attempt to carve a […]
Credit union video contest for $2,000 scholarship
As financial institutions across the country make announcements about their 2008 scholarship initiatives, Tinker Federal Credit Union is taking a unique approach by having an online video contest. The concept is simple: Think about what money means to you. Show us any way you want in a video you make yourself. Upload your video for […]
Credit Unions Utilization of YouTube Increases
Informal research conducted by The Financial Brand indicates a significant increase in the utilization of video sharing tools such as YouTube by credit unions. Search results for “credit union” on YouTube went up 47% over a 3-month period: October 2007: 524 January 2008: 772 Google Video results for “credit union” increased 41%: October 2007: 755 […]
New Media Lessons From Old-School Brands
Marketing is becoming increasingly popular. Traditional media still has its place, but one-directional marketing days are numbered.
