Articles about social media in banking, including how banks leverage social media channels like Facebook, Twitter, Instagram, YouTube, LinkedIn and more.
Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.
Compliance vs. Social Media Growth Strategies: Must Banks Choose?
What’s more important, compliance or growth? Must bank marketers have one or the other? Can't they succeed in both areas?
5 LinkedIn Myths Bankers Need to Shake
56% of bankers are banned from using social media sites at work, and only 26% are encouraged to use LinkedIn as a sales tool. Are they missing out?
4 Things Bankers Should Know Before Hiring a Social Media Marketing Manager
If your financial institution hasn't hired a Social Media Marketing Manager yet, you will soon. Here's what you need to know.
Rethinking Social Media Marketing
Does Social media marketing have a strong influence on consumers' decisions? Banks must re-think the objectives of social media marketing.
#FavoriteCar Hashtag And Killer Rates Drive Credit Union Auto Loan Promo
Air Force FCU has rolled out a social media strategy to promote auto loan rates at 1.49%, one of the lowest rates in the U.S.
Regions Bank Makes Big Gains in Social Channels
Here's what Regions did right in the first three months of the year to gain the traction they did on Facebook, Twitter and YouTube.
Important Social Media Changes & Updates You May Have Missed
Facebook, Twitter, YouTube and LinkedIn have all made changes that affect how financial marketers work in social channels. Here's a recap.
Best Of Credit Union Marketing: CUNA Diamond Award Winners 2014
Every year, CUNA honors the best credit union marketing with Diamond Awards. Here are some of The Financial Brand's favorites for 2014.
Get Ready… Organic Reach of Facebook Heading to 0%
It's time to either pony up the dough and master the skills necessary to leverage Facebook's ad opportunities, or throw in the towel.
Social Media Coaching: How Do You Motivate Your Bank Marketing Team?
Here are some words of wisdom from UCLA basketball coach John Wooden, and how they apply to financial marketers toiling in social channels.
Sobering Stats: Consumers Find Banks Boring, Annoying in Social Channels
12 infographics paint a sobering picture of social media in the banking industry. Generally, consumers just aren't that interested.
Social Media Training 101 for Bank & Credit Union Employees
New guidelines say financial institutions must train employees how to use social networks. Here's how you can get started.
Generating ‘Engagement’ on Facebook Is Just The Beginning
Here are the three biggest reasons people tend to assume engagement is more important than it really is.
Social Listening, Negativity & The Banking Industry
The negativity financial services brands face in social channels can be turned into something of value for consumers and banks alike.
Banking and Social Media Communications: Boom or Bust?
This study asks consumers if they want to "join the conversation" with banks, and are they even “listening?” The answers may surprise you.
FMS Launches Social Media Division for Financial Institutions
FMS Social delivers the expertise, content and creative material needed to execute successful social media strategies for community banks.
5 Tips for Selling Banking Products in Social Channels
Selling on social does not have to feel all slimy if you coordinate your strategy and execute with organizational buy-in. Here's how.
Facebook Calculator Generates Loans for Financial Institutions
More than just another financial calculator, Calcubot helps banks and credit unions sell auto loans and mortgages via social channels.
Free Ride on Facebook Ends for Financial Marketers
Facebook is only going to show your page updates to a sliver of your fans, and even fewer of them in the future. It's pay to play now.
Credit Union’s ‘Pay Your Way’ Facebook Fan Appreciation Sweepstakes
Fans Credit Union ONE's Facebook page recently had the opportunity to win various gift cards in the “Pays Your Way Sweepstakes.”
Facebook Star Ratings for Banks & Credit Unions
Facebook quietly rolled out a new feature that allows its users to publicly rate companies on a five-star scale. Here's what you need to know.
3 Social Media Content Tips for Financial Marketers in 2014
Dynamic, personalized social media content is radically transforming the nature of social campaigns. Now is the time to develop a plan.
