Articles about social media in banking, including how banks leverage social media channels like Facebook, Twitter, Instagram, YouTube, LinkedIn and more.
Don't take banking-wannabe Elon Musk's moves at face value, warns a noted payments consultant. A simple pilot overseas isn't what it seems.
Ally Bank Pushes Phony Products in Funny Social Media Campaign
Consumers often Google for reviews of everyday products, but they don't ever check out financial institutions. Ally wants to change that.
Financial Marketers Staggered by Facebook’s Radical Ad Rule Changes
Social media giant's settlement puts many financial services campaigns into a special category that limits bank and credit union targeting.
Accelerate Mortgage Lending Through Social Media Channels
Banks and credit unions still have a key edge over digital-only lenders: trusted employees. Social media can help maximize that advantage.
How Bank Marketers Can Forge Human Connections in a Digital World
It's called 'social media,' but many banking brands miss the chance to truly engage consumers. Three steps can transform your social efforts.
Will Social Media Finally Start Paying Off For Financial Marketers?
Consumers' habits in social channels is changing. Here's how banks and credit unions can stay in the game (hint: entertainment is critical).
Instagram Campaigns Forge Emotional Connections for Banking Brands
A gallery of financial marketers' efforts on a social media platform that one in two have climbed aboard to reach Millennials and Gen Z.
6 Successful Social Media Tactics Used by Major Financial Brands
Many social media ideas used by big institutions can be adapted by any bank or credit union and used to drive engagement and build awareness.
Reputations Grow More Fragile Than Ever: What Financial Brands Can Do
Over a decade after the Great Recession, banks and credit unions still get slammed in reputation polls. Here's how they can reduce the impact.
Funny Ally Bank Instagrams Get Consumers to Loosen Up About Money
Unusual social media challenge from online bank encourages couples to broach finances or else. Want to talk about debts, or do a dance video?
LinkedIn Marketing Improves When Financial Brands Leverage Employees
Banks and credit unions can succeed on LinkedIn if they devote serious efforts to it. Knowing why you are using social media is key.
Top 100 Banks Using Social Media for the Second Quarter of 2019
The top 100 banks using Facebook, Twitter and YouTube ranked by their overall social media community through the second quarter of 2019.
Top 100 Credit Unions Using Social Media for the Second Quarter of 2019
The top 100 credit unions using Facebook, Twitter and YouTube ranked by their overall social media community through the second quarter of 2019.
Top 100 Banks on Facebook for the Second Quarter of 2019
The top 100 banks on Facebook ranked by their total number of 'Likes' through the second quarter of 2019.
Top 100 Credit Unions on Facebook for the Second Quarter of 2019
The top 100 credit unions on Facebook ranked by their total number of 'Likes' through the second quarter of 2019.
Top 100 Banks On Twitter for the Second Quarter of 2019
The top 100 banks on Twitter ranked by the total number of their Followers through the second quarter of 2019.
Top 100 Credit Unions On Twitter for the Second Quarter of 2019
The top 100 credit unions on Twitter ranked by the total number of their Followers through the second quarter of 2019.
Top 100 Banks on YouTube for the Second Quarter of 2019
The top 100 banks on YouTube ranked by the total number of all-time video views they generated through the second quarter of 2019.
Top 100 Credit Unions on YouTube for the Second Quarter of 2019
The top 100 credit unions on YouTube ranked by the total number of all-time video views they generated through the second quarter of 2019.
Why Chase Bank’s CEO Loves Branches, Admires Bezos & Questions Facebook
Here’s what Jamie Dimon thinks about Finn’s failure, Facebook’s Libra cryptocurrency, why he hates meetings, and why he didn’t join Amazon.
Marketing Lessons From Chase Bank’s Twitter Blowup
What seemed like a good idea for a motivational tweet turns into an instant nightmare for the megabank. Experts offer clear takeaways.
Status Quo Is Not an Option: An Interview With Gary Vaynerchuk
Marketing superstar Gary Vaynerchuk discusses social media marketing, branding, digital disruption and the biggest threat to banking.
Bank’s LinkedIn Project Builds Sales Leads and Influencer Status
Trained employees' social media outreach to consumer and business followers helps community bank strut its stuff.
