Take a look at what some of the most aggressive and progressive financial institutions are doing on Facebook. If you’re looking for ideas and promotions for your bank or credit union, you’ll want to bookmark these pages and check them out regularly.
Facebook Pages 6-10 Facebook Pages 11-15
1. ASB Bank
Facebook Page: ASBBank
Likes: 88,378
Talking About: 1,220
Apps & Widgets: 9
ASB is one of the most progressive and courageous innovators on Facebook in the entire financial industry. They pioneered their Facebook “Virtual Branch” way back in May 2011, and rolled out mobile P2P Facebook payments in August 2012. ASB was the first bank in the world to tie a home loan rate to the number of Facebook ‘Likes’ they receive.
2. GT Bank
Facebook Page: gtbank
Likes: 1,428,443
Talking About: 12,625
Apps & Widgets: 12
GT is one of the most progressive banks on the African continent. Their Facebook page boasts a “Social Banking” section, a “Social Account Login” for account management, a tool for checking account balances and the ability to open accounts. It’s a lot easier for GT Bank to track the ROI of social when they make their Facebook page work as hard as they do.
3. FNB
Facebook Page: FNBSA
Likes: 426,429
Talking About: 6,921
Apps & Widgets: 16
FNB has one of the classiest, most consistently branded Facebook pages in banking. Their “FNB Social Banking” app is definitely worth a look.
4. Umpqua Bank
Facebook Page: umpquabank
Likes: 22,593
Talking About: 1,051
Apps & Widgets: 16
Umpqua is a perennial favorite of The Financial Brand, consistently pushing the envelope with its online branding initiatives. The bank’s currently lineup includes “The Good Project” (a philanthropic effort), “The Joy of Giving” (celebrating volunteers), a “Big Love for Small Business” promotion, and a “How Do You Give” fan participation campaign.
5. ING Direct Canada
Facebook Page: SuperStarSaver
Likes: 28,580
Talking About: 157
Apps & Widgets: 16
You can always count on ING Direct for interesting ideas and applications in any medium — social or otherwise. They have a nicely branded page stuffed with various tools and promotions: “Piggy Breaker,” “Refer a Friend,” “Calculators,” “Orange Snaps” (account balance tool), and “The Money Movement” cartoon.
Facebook Pages 1-5 Facebook Pages 11-15
6. Navy FCU
Facebook Page: NavyFederal
Likes: 859,181
Talking About: 12,454
Apps & Widgets: 8
Navy FCU takes Facebook more seriously than any other credit union on earth. Their sophisticated blend of promotions, contests, offers, advertising and fan appreciation/engagement campaigns have helped them gain significant traction with massive ROI.
7. ICICI Bank
Facebook Page: icicibank
Likes: 2,447,946
Talking About: 45,714
Apps & Widgets: 12
ICICI Bank in India is always running multiple promotions and offers on its page — e.g., “Fan of the Month,” a “Personality Quiz” and a “Share Your Travel Story” app. They offer various financial services via Facebook, including a checking account management tool called “Pockets.”
8. RakBank
Facebook Page: rakbank
Likes: 97,325
Talking About: 4,411
Apps & Widgets: 16
RakBank promotes both business loans and auto loans in tabs on its Facebook page. They offer live chat through Facebook, as well as an branch/ATM locator. RakBank loves coming up with fun games and contests — they even have an Instagram promotion.
9. Allied Irish Bank
Facebook Page: aib
Likes: 16,772
Talking About: 1,387
Apps & Widgets: 16
The AIB Facebook page is relatively new (they really only started using it in July 2013), but it’s already showing promising signs, growing to over 16,000 ‘Likes’ in just a matter of months. They’ve maxed out their 16 tabs with widgets for products like home loans and mobile banking, while also providing multiple help points.
10. Mountain America Credit Union
Facebook Page: MountiainAmerica
Likes: 100,262
Talking About: 2,127
Apps & Widgets: 11
If you’re frequently looking for some promotional ideas for your financial institution’s Facebook page, you should poke in on Mountain America. They always have something going on — giving away tickets to sporting events, promoting their Member Appreciation party, hosting a “Keys to Success” campaign, or talking about their “MACU Rewards” program.
Facebook Pages 1-5 Facebook Pages 6-10
11. SunTrust
Facebook Page: suntrust
Likes: 23,729
Talking About: 188
Apps & Widgets: 5
SunTrust’s Facebook page is beautifully branded and doesn’t really feel like a profile for a bank at all. The hand-rendered lettering gives their page a personal touch. Tabs with labels like”Shinify” and “House Rules” convey a casual personality that’s refreshing for a financial institution.
12. Barclays UK
Facebook Page: BarclaysUK
Likes: 387,150
Talking About: 17,158
Apps & Widgets: 6
Barclays UK consistently adds ‘Likes’ and sustains a high engagement rate with its Facebook fans, often achieved by tapping people’s passions for the many different sports the bank officially sponsors. By using sports as an affinity marketing strategy to lure fans in, Barclays can then weave in the occasional product promotion with greater effect.
13. BECU
Facebook Page: becu
Likes: 18,025
Talking About: 365
Apps & Widgets: 7
BECU’s Facebook page is built mostly to engage the communities the credit union serves, and it does a good job at it. There is a definite focus on charitable, philanthropic and volunteer initiatives. They post photos of members and various events often.
14. HDFC Bank
Facebook Page: HDFC.bank
Likes: 1,728,847
Talking About: 14,984
Apps & Widgets: 10
HFDC is an Indian bank unafraid to tout its products and services on its Facebook page. They promote auto loans, a car buying service and mobile banking in their app/widget dashboard. They also have interesting offers unrelated to financial services — discounts on Sony cameras and coupons for Chinese food restaurants.
15. Axis Bank
Facebook Page: axisbank
Likes: 1,647,771
Talking About: 28,302
Apps & Widgets: 12
Axis Bank in India uses its Facebook page for maximum marketing purposes. They have apps/widgets for a youth card, mobile banking, Axis SpeedPay and investments. They offer customer support through Facebook, and provide a service for buying movie tickets. If you really want to have your mind blown, check out their “My Face, My Traits” facial analysis app.
