How To Gain (And Lose) a Ton of Facebook Fans Fast
Here's a list of do's and don't for acquiring Facebook fans -- lessons learned from the brands that are gaining and losing the most ‘Likes.’
Social Media in Banking
Articles about social media in banking, including how banks leverage social media channels like Facebook, Twitter, Instagram, YouTube, LinkedIn and more.
Latest Spotlight Article:
Why Some Community Banks Are Ditching Social Media Marketing for Streaming Platforms
Bank marketers are increasingly flocking to streaming services as a way to advertise — but it's more than just a return to traditional TV ads.
Popular Articles within Social Media in Banking:
New Rules Make Facebook Promotions Drastically Easier
Facebook has loosened its restrictions on fan promotions, opening up a whole new world of opportunities for bank and credit union marketers. Let the giveaways begin!
Is Facebook the Future of Account Opening?
GT Bank has rolled out a new Facebook app allowing people to open a new accounts and immediately get an account number. Is this the wave of the future?
Social Media Sentiment for Top US Bank Brands
ViralHeat, a social media consutlancy, quantifies and compares consumer sentiment about big U.S. banks in social media channels.
Facebook Engagement in Banking: How The Top 5 Brands Get It Done
Digging into the data can see what type of content generates the greatest engagement with the most fans for financial brands on Facebook.
Social Media ‘Traffic Cops’ Can Keep Banks’ Compliance People Happy
SocialComply helps financial marketers juggle the risks of social media marketing with a suite of tools designed to keep regulatory compliance people happy.
7 Things Banks & Credit Unions Don’t Do In Social Channels (But Should)
Social media consultants have been offering free advice to financial institutions for years, but some things banks and credit unions still don't do well. Here's 7 of them.
Ad Lab: YouTube B.S., NFL Parody, Surrogate Mother
A review of YouTube advertising and marketing videos from global banks and credit unions, everything from the hilarious to downright weird.
BofA’s ‘Tone Deaf Robot’ Replies To Consumers With Boilerplate Tweets
When Occupy protesters blistered BofA on Twitter, the bank's auto-responder sent cheery, generic tweets that only inflamed the situation.
Keep Cocktail Talk Out of Your Social Media Content
How could the content spewing from financial institutions on social networks be described? Trite, inane, inappropriate and off-topic.
Industry First: Bank Ties Home Loan Rates to Facebook ‘Likes’
One of the biggest New Zealand banks is taking a page straight out of Groupon’s playbook and adding a lottery twist.
Chase Gives Away $1 Million in Free Twitter Ads to Small Businesses
A unique partnership between the biggest bank in the U.S. and the world’s #3 social network yields marketing synergies.
Consumers Don’t ‘Like’ Banks in Social Channels
Only 2% of online banking customers said they were very likely to start following their bank.
Why Your Social Media Strategy is a #Fail
If you don't have your mobile media strategy in place, your financial institution will struggle to find any traction in social channels.
The FFIEC’s Social Media Guidelines in Plain English
Financial marketers are freaking out about a new set of social media regulations coming down the pike. But is all this angst and hand-wringing justified?
How Navy Federal Credit Union Uses Social Media
Is Navy FCU doing a ship-shape job with social media? We dive deep with a point-by-point analysis of this $54 billion banking behemoth.
How Banks in India Have Embraced Social Media (Infographic)
Which banks in India are crushing it on Facebook, Twitter and YouTube? What are they doing right? And what is everyone else doing wrong?
Grading Chase Bank’s Social Media ‘Community Giving’ Campaign
The "Community Giving" program elevated Chase to preeminent status in banking's social media elite. Social Media Explorer takes a closer look.
MasterCard’s Social Media ‘Conversation Suite’ Shapes Brand Strategy
MasterCard uses social media insights to guide business decisions and guide product development. But can small banks duplicate their success?
Ugly Photos Win Cash In Home Equity Pinterest Contest
BECU's photo contest gave away $500 to five different winners on Pinterest. How did this fit within their bigger home equity goals?
Targeting Millennials With Social Media Financial Education Tools
IC FCU produced a series of totally wild and zany financial education videos on YouTube that have spiked growth in Gen-Y memberships.
75 Facebook Cover Photo Ideas for Financial Marketers
Here are 75 examples of the best Facebook profile images from banks and credit unions that you can study and use for inspiration