7 Ridiculously Simple Social Media Fixes For Financial Marketers
Banks and credit unions make many common mistakes with how they manage and promote their social media profiles.
Articles about social media in banking, including how banks leverage social media channels like Facebook, Twitter, Instagram, YouTube, LinkedIn and more.
Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.
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Banks and credit unions make many common mistakes with how they manage and promote their social media profiles.
New social media regulations are here, and you need a strategy. Don't panic, and don't throw something together at the last minute.
The Financial Brand is building a list of the Top 100 banks and the Top 100 credit unions on Facebook, Twitter and YouTube.
This infographic underscores that financial institutions -- especially smaller ones -- are slow to embrace social media as a communication vehicle.
The Financial Brand’s annual study shows that one third of credit unions on Twitter quit and follower growth is sluggish.
What did it take to get Suncoast Schools FCU to send its first real tweet? One member complaining about another member's urinary incontinence.
One in 13 financial institutions say they have plans to hop on Google+ this year. But do banks really need to be on every social network?
This annual scan of the marketing landscape in retail banking reveals financial marketers’ strategies, priorities and challenges in 2013.
A year ago, banks and credit unions were pressured to hop on the bandwagon. But one year later, has anyone capitalized on the promise of Pinterest? No.
Barely half of all marketers in banking are confident that their social media campaigns are effective. A third say they aren’t effective.
Proposed regs for social media say banks and credit unions will need to have a formal written strategy, monitor social mentions and (gasp!) even measure ROI.
There's a new startup out to teach banking a thing or two with its "easy" strategy! Pay attention, because they're stealing customers.
Learn how to spot a liquidity crunch and the top pain points digital lenders should have an action plan to address.
Read More about Digital Lenders Should Always Be Prepared for a Liquidity Crunch
This webinar with Jim Marous and David Feuer, CPO of Galileo Financial Technologies will show real-world examples of how banks took a phased approach to start their digital journey.
Read More about How Modern is Your Core? How FIs Can Start Their Digitization Journey
Articles on brand strategy, branches, Facebook and mobile topped the most-read stories in 2012. Did you miss any of them?
Reflecting a deep commitment to social channels, NAB has moved its team of seven into a fancy new command center loaded with the latest tools and tech.
Does tweeting more boost follower counts? Should you follow everyone back? Answers to Twitter questions show the hard data doesn't lie.
Nearly every credit union in the U.S. says it's using Facebook today, but one in 14 of those says they have plans to give it up.
This clever, two-phase promotion that crowdsources photos for future ad campaigns offers five lessons for financial marketers.
Is it wise for retail banks and credit unions to use social channels like Twitter and Facebook to resolve customer issues?
After studying banking online conversations, researchers found that 90% occurred in internet discussion forums, not social media platforms.
An interview with Brett King, CEO of Movenbank, and creator of the first credit score built in part on consumers' social media activity.
To build ‘Likes’ for its new Facebook page, the credit union hosted a contest that awarded $20,000 to local United Way chapters.
Over 66,000 votes were cast through Advantis' website and Facebook page, helping determine which charities received $50,000 in grants.
This eBook explains how to grow low-cost core deposits while creating primary financial institution relationships.
Read More about Ready to start creating real deposit growth that lasts?
Arriba Advisors can help you evaluate a new core platform that aligns with your goals, optimizes operations and boosts your bottom line.