Facebook Lifts Ban On Profile Promotional Photos
Now you can turn the Cover photo on your Facebook page into a cross-selling ad, but some rules still apply. See what works and what doesn't.
Social Marketing
Articles about social media in banking, including how banks leverage social media channels like Facebook, Twitter, Instagram, YouTube, LinkedIn and more.
Latest Spotlight Article:
Why Some Community Banks Are Ditching Social Media Marketing for Streaming Platforms
Bank marketers are increasingly flocking to streaming services as a way to advertise — but it's more than just a return to traditional TV ads.
Popular Articles within Social Marketing:
Benchmarking Facebook Likes: Industry Averages For Banks And Credit Unions
How can marketers tell if they're getting any Facebook traction? This peer comparison tool gives you averages to benchmark performance.
‘Does Social Media Work?’ Is A Dumb Question
Social media is critical. Anyone who says otherwise is kidding themselves. It's a way to get banking products right in front of customers.
Introducing The Social Media Power 100 Rankings For Banks And Credit Unions
The Financial Brand ranks the top 100 banks and credit unions around the world on Facebook, Twitter and YouTube.
Social Media Feedback Used To Build Old School Credit Union Campaign
With a slight twist of marketing irony, BECU is using traditional media to broadcast comments about the credit union that members have left.
Financial Marketers Slam Proposed Social Media Regs
Banks and credit unions gave the FFIEC an earful on their proposed guidelines for social media regulations in the banking sector.
12 Steps Financial Marketers Can Take To Get The Most From Their LinkedIn Page
The vast majority of banks and credit unions don't use the most basic features available on their LinkedIn company pages. Here's what to do.
7 Ridiculously Simple Social Media Fixes For Financial Marketers
Banks and credit unions make many common mistakes with how they manage and promote their social media profiles.
5 Critical Questions That Should Be Driving Your Social Media Strategy
New social media regulations are here, and you need a strategy. Don't panic, and don't throw something together at the last minute.
Find Out Your Financial Institution’s Social Media Power Ranking
The Financial Brand is building a list of the Top 100 banks and the Top 100 credit unions on Facebook, Twitter and YouTube.
Social Media In Banking: Slow And Cautious
This infographic underscores that financial institutions -- especially smaller ones -- are slow to embrace social media as a communication vehicle.
Exclusive Study Reveals Brutal Realities Facing Credit Unions On Twitter
The Financial Brand’s annual study shows that one third of credit unions on Twitter quit and follower growth is sluggish.
Credit Union Picks A Funny Time To Engage On Twitter
What did it take to get Suncoast Schools FCU to send its first real tweet? One member complaining about another member's urinary incontinence.
Stop Wasting Your Time With Social Networks Like Google+
One in 13 financial institutions say they have plans to hop on Google+ this year. But do banks really need to be on every social network?
2013 State of Bank & Credit Union Marketing
This annual scan of the marketing landscape in retail banking reveals financial marketers’ strategies, priorities and challenges in 2013.
Experiments With Pinterest In Retail Banking Fail Miserably
A year ago, banks and credit unions were pressured to hop on the bandwagon. But one year later, has anyone capitalized on the promise of Pinterest? No.
Enthusiasm For Social Media Dampening In Financial Industry
Barely half of all marketers in banking are confident that their social media campaigns are effective. A third say they aren’t effective.
Regulatory Shocker On Social Media In Banking Coming Soon
Proposed regs for social media say banks and credit unions will need to have a formal written strategy, monitor social mentions and (gasp!) even measure ROI.
Easy Banking: The Simple Strategy
There's a new startup out to teach banking a thing or two with its "easy" strategy! Pay attention, because they're stealing customers.
Top 10 Most Popular Bank & Credit Union Marketing Articles Of 2012
Articles on brand strategy, branches, Facebook and mobile topped the most-read stories in 2012. Did you miss any of them?
Aussie Bank Unveils New Social Media Command Centre
Reflecting a deep commitment to social channels, NAB has moved its team of seven into a fancy new command center loaded with the latest tools and tech.
Tweet This: 1 In 5 Banks Are Twitter Quitters
Does tweeting more boost follower counts? Should you follow everyone back? Answers to Twitter questions show the hard data doesn't lie.