Should Financial Institutions Show Interest In Pinterest?
Pinterest is the social media flavor of the month. But a four-point marketing assessment suggests banks and credit unions should pass over it.
Articles about social media in banking, including how banks leverage social media channels like Facebook, Twitter, Instagram, YouTube, LinkedIn and more.
Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.
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Pinterest is the social media flavor of the month. But a four-point marketing assessment suggests banks and credit unions should pass over it.
To monitor the social web, some financial institutions need a more sophisticated tool than what the free solutions around today offer.
The three-person marketing team at this $800 million credit union does everything in-house. See how they use branches to build their brand.
60% of banking execs say the industry is not effectively utilizing social media, and 75% don’t see it as the future of communications.
An investment firm has given its entire staff the thumbs-up for social media sites including Facebook, Twitter and LinkedIn.
Asking people to Like you on Facebook or leave Wall comments are among the 8 promotional no-nos that can get you axed.
In an experiment of social media democracy, Commonwealth Bank is asking customers for product ideas. The best will win $10,000.
This Facebook promotion is one of the few in the financial industry to target a specific consumer segment with a relevant product.
This Facebook promo, an online treasure hunt using an offline metaphor, gets people to learn about the bank in exchange for $2,000 prizes.
Making social media a contributor to bottom line improvement will mean integrating social media concepts into everyday marketing.
Ever wondered what's involved with getting a YouTube page for your bank, with big, bold graphics, fancier interfaces and shorter URLs?
Is Google+ a social media game changer? Should banks and credit unions rush out to launch their own Google+ pages ASAP?
Achieve a better return on your marketing investment. Leverage behavioral data and analytics to target the right customers with the best possible offers.
Read More about Send the Right Offers to the Right Consumers
Building a new banking website is a big investment – in time and money. Read on for five ways to make sure yours pays off.
Banking execs are both unclear about their social media regulatory responsibilities and concerned about losing control on social platforms.
If you’re looking to stay abreast of all the developments on Facebook in banking, check out The Financial Brand’s Facebook page.
Can social media data drive financial marketing strategies or is this just a pipe dream? It's a conversation for bankers to have.
Instead of greeting Facebook visitors with random posts, why not create a customized landing page and take control of the experience?
Complete statistics for the 400 retail banks on Twitter, including number of followers, accounts followed and number of tweets.
‘The Lab’ is a social media platform seeking critique and commentary on First Direct Bank's latest innovations, ideas and developments.
With spy themes reminiscent of first-person-shooter games, this is the most elaborate YouTube effort in the history of retail banking.
3rd Federal Bank embarked on a 3-month search to find its mascot when it missing. It unfolded in a series of YouTube videos — 13 so far.
The top 35 banks on Facebook claim nearly nine million fans among them. Of those, 71%, or 6,259,027 fans, belong to the top three.
One bank and credit union reward people for making frequent branch visits via a GPS-based social media contest, but is this a smart strategy?
Arriba Advisors can help you evaluate a new core platform that aligns with your goals, optimizes operations and boosts your bottom line.
How can you optimize your landing pages for success? The answer lies in harnessing AI-led solutions to deliver seamless, personalized user experiences.
Read More about Landing Page Success: Leveraging Advanced Analytics and AI Tools