Articles about social media in banking, including how banks leverage social media channels like Facebook, Twitter, Instagram, YouTube, LinkedIn and more.
Bank marketers are increasingly flocking to streaming services as a way to advertise — but it's more than just a return to traditional TV ads.
Is Facebook The Only Social Channel That Really Matters?
A series of infographics created by The Financial Brand put Facebook's complete and utter dominance of the social media landscape in perspective.
Peek Inside: Fidelity Bank’s In-House Marketing Department
The 3-person marketing team at this $600 million bank focuses on tracking ROI while outsourcing all its advertising and design needs.
10 Things Financial Marketers Need To Know About Facebook’s New Timeline Features
Big changes just made it a lot harder for bank and credit union marketers on Facebook. The free lunch is over.
Bank Launches Social Media Attack On Competitor… But Ooops, It Backfires
Two banks square off in a Twitter dispute over accusations of false advertising. But the one who picked the fight wound up losing it.
Non-Local Banks Will Not Think This Campaign Is As Funny As It Is
Using headlines submitted from Facebook fans, Bank of Ann Arbor rolls out a series of ads mocking competitors’ lack of local knowledge.
How Can Financial Institutions Get The Most Out Of Facebook?
A 56-page report on Facebook strategies in banking, with 42 advanced tactics and 39 case studies from within the financial industry.
Credit Unions Struggle With Twitter, One In Five Abandon Accounts
A study of 350 credit unions on Twitter shows that they struggle to attract followers even after being active over two years. 1 in 5 are just giving up.
Confessions Of A Social Media Skeptic
Hear what this 25-year old Gen-Y marketing coordinator at a $400 million bank thinks of social media. It will probably surprise you.
Should Financial Institutions Show Interest In Pinterest?
Pinterest is the social media flavor of the month. But a four-point marketing assessment suggests banks and credit unions should pass over it.
Bigger Financial Institutions Need Better Social Media Tools
To monitor the social web, some financial institutions need a more sophisticated tool than what the free solutions around today offer.
Peek Inside: Sunova Credit Union’s Marketing Department
The three-person marketing team at this $800 million credit union does everything in-house. See how they use branches to build their brand.
Social Media In Banking: Made In Heaven Or Marriage From Hell?
60% of banking execs say the industry is not effectively utilizing social media, and 75% don’t see it as the future of communications.
Financial Firm Green Lights Social Media For All 1,000 Employees
An investment firm has given its entire staff the thumbs-up for social media sites including Facebook, Twitter and LinkedIn.
8 Things You May Be Doing to Get Your Financial Institution’s Facebook Page Shut Down
Asking people to Like you on Facebook or leave Wall comments are among the 8 promotional no-nos that can get you axed.
Customers Crowdsource Innovations for Aussie Bank, Then Vote on Them
In an experiment of social media democracy, Commonwealth Bank is asking customers for product ideas. The best will win $10,000.
US Bank Gives Cash Infusions to Small Businesses Through Facebook
This Facebook promotion is one of the few in the financial industry to target a specific consumer segment with a relevant product.
Commonwealth Bank Opens ‘Vault’ on Facebook
This Facebook promo, an online treasure hunt using an offline metaphor, gets people to learn about the bank in exchange for $2,000 prizes.
The Social Media Challenges Facing the Banking Industry in 2011
Making social media a contributor to bottom line improvement will mean integrating social media concepts into everyday marketing.
Branded YouTube Channels: Super Cool, Super Expensive
Ever wondered what's involved with getting a YouTube page for your bank, with big, bold graphics, fancier interfaces and shorter URLs?
Does Google+ Matter to Retail Financial Institutions?
Is Google+ a social media game changer? Should banks and credit unions rush out to launch their own Google+ pages ASAP?
Survey Reveals Mix of Feelings, Approaches Towards Social Media in Banking
Banking execs are both unclear about their social media regulatory responsibilities and concerned about losing control on social platforms.
The Financial Brand on Facebook
If you’re looking to stay abreast of all the developments on Facebook in banking, check out The Financial Brand’s Facebook page.
