Featured Project: Interior Savings Facebook Launch
To build ‘Likes’ for its new Facebook page, the credit union hosted a contest that awarded $20,000 to local United Way chapters.
Social Media in Banking
Articles about social media in banking, including how banks leverage social media channels like Facebook, Twitter, Instagram, YouTube, LinkedIn and more.
Latest Spotlight Article:
How to Become an 'Unmarketer': Stop Marketing and Start Engaging
Marketing guru Scott Stratten argues many marketers need to unlearn conventional wisdom and let go of standard practices to win.
Popular Articles within Social Media in Banking:
Advantis Taps Social Media To Award Over $50,000 To Charities
Over 66,000 votes were cast through Advantis' website and Facebook page, helping determine which charities received $50,000 in grants.
The Conversation Report: A Banking Industry Social Media Study
What are US consumers saying about banks in social media channels? And how can financial marketers best manage these conversations?
Social Media Strategy Q&A: Michigan First Hires Fulltime Specialist
This in-depth Q&A interview explores the credit union's strategy, what works, what doesn't and why they created a new, full-time social media position.
Eastern Bank Launches ‘Mentoring Wins’ Sweepstakes With Adrian Gonzalez
Facebook sweepstakes will award a $2,500 cash grand prize and benefit select youth mentoring programs in eastern Massachusetts
Big Study Examines Retail Banking Channel Preferences
Cisco has released findings from a broad, multi-channel study, gauging consumer preferences for branches, mobile, video and social.
Wells Fargo Soft Sells Student Loans Through Social Media Forum
This online discussion forum lets college-bound kids and parents field questions. Wells Fargo employees chime in too, but not to push loans.
Targeting Gen Y: Rich Opportunities With Direct Marketing
By segmenting marketing initiatives into age-based clusters, you can build a "trigger campaign" that hits Gen-Y with strategic precision.
Peek Inside: Marketing At Australia’s Orange Credit Union
This small Aussie credit union sole marketing person doesn't have time for social media. They get the most results from direct mail.
Bank Hosts Band Contest on Facebook, Winner Opens for Huey Lewis
Bank of the West invites folks to nominate- and vote for their favorite bands in a Facebook-based contest. The winner will open for Huey Lewis this summer.
Scotiabank’s Social Media Experiment Gambles On User-Generated Submissions
Success for a big social media experiment from a Canadian megabank hinges on submissions from the public. Will it work?
Barclaycard Introduces First Crowdsourced Social Media Credit Card
Barclaycard Ring MasterCard empowers cardmembers who will share in profits by influencing card decisions through social media.
Best of Bank Marketing On YouTube
Curious to see how banks have been using YouTube lately? Here’s a dozen examples of noteworthy videos uploaded by financial institutions.
Brands Struggle In Social Media, Data Shows Sobering Stats
3 in 5 users don't follow any brands on any social networks. 60% have never mentioned a single brand in social channels.
Global Retail Banking Study Serves Buffet Of Tasty Factoids
73% of people view branches as a primary link to their bank, 60% are wary of social channels and 40% are annoyed by how difficult banking is.
Peek Inside: Neighbor FCU’s In-House Marketing Department
Take a look at how this $500 million credit union's five-person marketing department handles advertising, direct mail, social media and more.
Is Facebook The Only Social Channel That Really Matters?
A series of infographics created by The Financial Brand put Facebook's complete and utter dominance of the social media landscape in perspective.
Peek Inside: Fidelity Bank’s In-House Marketing Department
The 3-person marketing team at this $600 million bank focuses on tracking ROI while outsourcing all its advertising and design needs.
10 Things Financial Marketers Need To Know About Facebook’s New Timeline Features
Big changes just made it a lot harder for bank and credit union marketers on Facebook. The free lunch is over.
Bank Launches Social Media Attack On Competitor… But Ooops, It Backfires
Two banks square off in a Twitter dispute over accusations of false advertising. But the one who picked the fight wound up losing it.
Non-Local Banks Will Not Think This Campaign Is As Funny As It Is
Using headlines submitted from Facebook fans, Bank of Ann Arbor rolls out a series of ads mocking competitors’ lack of local knowledge.
How Can Financial Institutions Get The Most Out Of Facebook?
A 56-page report on Facebook strategies in banking, with 42 advanced tactics and 39 case studies from within the financial industry.